Linkedin At A Glance
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Linkedin At A Glance

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Take a look at the demographics on LinkedIn

Take a look at the demographics on LinkedIn

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Linkedin At A Glance Presentation Transcript

  • 1. The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4
  • 2. The LinkedIn Audience: The New In fluencers
    • A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites
    Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%
  • 3. LinkedIn Members: Educated & Affluent
    • 95% Are College Educated
      • 37% Are Post-Grads
    • LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338)
      • Average HHI is $110K
    • 24% Have A Portfolio Value of $250K+
    Source: @plan Summer 2008
  • 4. Financial Profile
    • Average HHI $109,780
    • 24% Have A Portfolio Value of $250K+
      • 56% Have An Account With An Online Brokerage
      • 60% Have An Account With An Offline Brokerage
    • 85% Viewed/Paid Bills Online in Last 30 Days
    • 53% Monitored/Viewed Stocks Online in Last 30 Days
    • Types of Securities Owned:
      • Money Market Funds: 35%
      • Shares of Stock: 30%
      • Self-directed IRA: 26%
      • Mutual Fund (Stock) 20%
      • Mutual Fund (Index) 15%
    • Credit Card Ownership
      • American Express: 38%
      • Visa: 67%
      • MasterCard: 53%
      • Discover: 20%
    Source: @plan Summer 2008
  • 5. Business Decision Makers
    • Job Titles:
      • C-Level Executives 7.8%
      • EVP/SVP 6.5%
      • Senior Management: 16%
      • Middle Management: 18%
    • 50% Are Business Decision Makers In Their Companies
      • Computer Software DM/Influencer: 32%
      • Computer Hardware DM/Influencer: 22%
      • Business Consulting Services: 18%
      • IT Consulting DM/Influencer: 17%
      • Office Supplies DM/Influencer: 17%
      • Business Equipment DM/Influencer: 20%
      • Printing DM/Influencer: 12%
      • Travel Services DM/Influencer: 12%
    • Purchased in The Last Year For Their Business:
      • Computer Hardware 30%
      • Software 22%
    Source: @plan Summer 2008
  • 6. LinkedIn Delivers Small Business Source: @plan Summer 2008
  • 7. LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008
  • 8. LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008
  • 9. LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008
  • 10. LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008
  • 11. LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008
  • 12. LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008
  • 13. LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008
  • 14. LinkedIn Delivers iTunes Fans
    • Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days
    Source: @plan Summer 2008
  • 15. LinkedIn Delivers PC Buyers
    • Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home
    Source: @plan Summer 2008
  • 16. LinkedIn Delivers Mobile Professionals
    • Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc)
    • LinkedIn is the #1 site for composition of PDA/Smartphone Owners (Index 430)
    Source: @plan Summer 2008
  • 17. LinkedIn Members Are In The Groundswell
    • Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month
    Source: @plan Summer 2008
  • 18. LinkedIn Members Are In The Groundswell
    • Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month
    Source: @plan Summer 2008
  • 19. LinkedIn Delivers C-Levels At Small Businesses
    • LinkedIn Ranks #14 and Indexes 215 for Comp of C-Level Executives At Businesses With <10 Employees
    Source: @plan Summer 2008
  • 20. LinkedIn Delivers More Corporate C-Level Executives
    • LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives
    Source: @plan Summer 2008
  • 21. LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008
  • 22. LinkedIn Delivers More VPs
    • LinkedIn Ranks #4 And Indexes 317 In Reaching VPs
    Source: @plan Summer 2008
  • 23. LinkedIn Delivers Business Travelers
    • LinkedIn Ranks #2 and Indexes 224 against “Traveled for Business in Last 3 Months”
    Source: @plan Summer 2008
  • 24. LinkedIn Delivers Heavy Tech Spenders
    • LinkedIn Ranks #1 In The Competitive Set and Indexes 534 against “Computer Hardware – Heavy Spending (Last 6 mos)”
    Source: @plan Summer 2008
  • 25. LinkedIn Members Are Well-Read
    • Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months
    • LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)”
    Source: @plan Summer 2008
  • 26. LinkedIn Delivers Female Professionals
    • LinkedIn Ranks #1 In The Competitive Set against “Employed Women”
    Source: @plan Summer 2008
  • 27. LinkedIn Delivers Car Renters
    • LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days
    Source: @plan Summer 2008
  • 28. LinkedIn Delivers The Next Generation of Luxury Car Buyers
    • LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury”
    Source: @plan Summer 2008
  • 29. LinkedIn Delivers Affluent Individuals
    • LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+”
    • LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+
    Source: @plan Summer 2008
  • 30. LinkedIn Delivers Affluent Individuals
    • LinkedIn Ranks #2 Overall and Indexes 258 in “Household Income $150K+”
    • LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+
    Source: @plan Summer 2008
  • 31. LinkedIn Delivers Frequent Business Fliers
    • LinkedIn Ranks #1 and Indexes 285 against “Traveled for Business in Last 3 Months – Any Airline”
    • LinkedIn Ranks #1 and Indexes 256 against “1+ Round Trip Flight For Business in Last 30 Days”
    • LinkedIn Ranks #1 in Competitive Set and Indexes 345 for “3+ Flights For Business in Last 30 Days”
    Source: @plan Summer 2008