LinkedIn: 22 Ways to
Dominate
January 28, 2009

A Seasoned Social
Network
68% 35+
66% $60k+/year
72% college grads

Linkedin Works
Because It’s Safe

Sacrificing Features for Security
• Linkedin Works BECAUSE it Does Less than Facebook and
MySpace:
– Connections are Controlled
– Relatively Easy to Use
– Very Little Layout Control
– Minimal Advertising
– Very Few Applications
– No Multi-media
– Address Book Paradigm

Linkedin Rewards
Action
• Follow These Tips
• Spend a Few Minutes Every
Day on Linkedin
• You Have to be PART of
Linkedin

Linkedin
Profile
Tips

1. Upload a Good Photo
2. Complete Your Entire Profile, Including Previous Jobs
3. Use Email Address as Your Last Name

1. Use Keywords Liberally in Your
Profile
2. Link to Web Sites using
Keywords
3. Link to Blog RSS Feed

1. Update Profile Often, but Not
Egregiously
2. Create Status Updates (like
Twitter and Facebook Status)

Linkedin
Applications
Increase
Usefulness

1. Activate
Linkedin
Applications
and Connect
to Content
You or Your
Company
Creates
o WordPress &
Bloglink
o SlideShare &
Google
Presentation
o Company
Buzz (Twitter
Search)

Linkedin Connections

1. Invite Anyone
You Meet in a
Business
Setting
2. Use Custom
Intro Text,
Unless You
Know the
Person Well

1. Find
Connections
Through
Linkedin
Search
o Name
o Company
o Location
o Keyword

1. Browse Your
Connections’
Connections
to Find
People you
Missed or
Forgot

1. Invite Contacts From Your Outlook and/or Webmail
Databases

Linkedin
Recommendations –
Like ebay Feedback for
People

1. Liberally Provide
and Request
Recommendations
o Use Custom Invite
Text
o Provide Some
Guidance to
Reviewer on
Possible
Themes/Keywords

Linkedin
Messages –
Break Through
the Clutter

• Send Messages to
Connections about
Events, Job
Openings, etc.

Building Your Reputation on
LinkedIn

1. Set up a Search and
Answer Questions
in Linkedin
Answers Section

• Join Groups
(not too many)
and Participate.
Meet People
Through Group
Discussion (or
members list),
and Connect
• Consider
Creating Your
Own Group

Using Linkedin for Business
Development

• Connect with
Clients, Former
Clients and
Prospects
• Use Search to
Find
Appropriate
Contact People
at Target
Companies
• Use Search to
Find
Background
Information on
Prospect
Personnel

JASON BAER
Convince & Convert
www.convinceandconvert.com
@jaybaer