Marketingdesk email giff.may22.2014 copy


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Marketingdesk email giff.may22.2014 copy

  2. 2. Greenwich International Film Festival These are the adjectives that describe the films that play in the minds of tomorrow’s great filmmakers. Greenwich International Film Festival aims to celebrate these gifted artists annually and to promote Greenwich, Connecticut, as a film and visual arts epicenter. Set in Greenwich, an affluent community of art lovers located 45-minutes outside of Manhattan, this carefully curated Festival will connect an audience of prospective financiers, distributors and film lovers with rising stars in the film industry. The Festival’s mission is two-fold: to provide filmmakers with a platform to showcase their work with the goal of finding financing and distribution and to harness the power of film to serve the greater good. The inaugural Greenwich International Film Festival (GIFF) event will take place June 4th through 7th, 2015. The Festival’s supporting workshops, seminars and screenings throughout the year will cultivate a burgeoning visual arts community in Greenwich and beyond. Compelling. Provocative. Thrilling. Empowering.
  3. 3. There is a void in the movie market place today. Just over 5% of movies made each year actually make it to a movie screen, and the business models that helped the independent film world flourish over the last 25 years have changed dramatically. With consolidation in entertainment, particularly among studios and exhibitors, it is increasingly more difficult for a small film to reach its audience. Many major studios have closed their independent film divisions. Additionally, exhibitors have been challenged by the difficulty of rising costs and there has been limited growth in venues that can show movies. This has created a need for filmmakers to find funding and distribution elsewhere. GIFF is determined to fill this need by providing them with the opportunity to connect with vital resources, capital, press, and online exposure. The Need? Greenwich makes an ideal location for a film festival due to its close proximity to high profile film talent, journalists, film schools and potential investors. It is easily accessible from surrounding communities in Fairfield and Westchester Counties, as well as to cosmopolitan markets such as New York City and Boston. It is home to some of the world’s most influential industry leaders and to a community of urban sophisticates, who are avid patrons of the arts. Why Greenwich?
  4. 4. Greenwich International Film Festival Our Audience GIFF attracts an audience of sophisticated, affluent and highly educated people who embrace the art of film. A recent demographic profile survey of people planning to attend the inaugural GIFF event reveals that: 96% of our audience is between the ages of 26 to 50 100% of respondents have a college degree, with 53% holding a graduate degree (85.4% of respondents) 51%take 2 to 4 vacations a year; 31% take 5 to 7 vacations a year Audience interests include: Publicity A publicity campaign promoting the inaugural Film Festival will target local & national newspaper, magazine, television and online media outlets, such as: The New York Times, Huffington Post, Hollywood Reporter, New York Daily News, Greenwich Magazine, AD Age, Automotive News, Wall Street Journal, Variety, New York Post, Filmmaker Magazine, Access Hollywood, IndieWire, and Entertainment Weekly. Traditional and digital media efforts are estimated to generate a minimum of 25 million media impressions. 92% Travel 88% Movies & Music 82% Fitness & Health 74% Reading Books 72% Fashion 67% Wine 53% Home Improvement 39% Investing & Finance 24% Electronics & Computers 21% Cars
  5. 5. Per our mission, GIFF will harness the power of film to serve the greater good by benefiting an important cause each year. A percentage of funds raised will go to support this endeavor. GIFF will be funded by a variety of sources including corporate sponsorships, individual underwriting, ticket sales, fundraisers, entry fees and grants. The following chart outlines our anticipated sources of funding. GIFF Gives Funding 45% Sponsorships 26% Ticket Sales 19% Individual Underwriting 6% Fundraisers 3% Entry Fees 1% Grants
  6. 6. Greenwich International Film Festival GIFF Event Details Background The Greenwich International Film Festival (GIFF) was founded by Carina Crain, Colleen deVeer, and Wendy Stapleton Reyes to bridge the worlds of film, finance, and philanthropy. The Festival will feature 25+ international films, exciting opening night parties, an honoree screening event, and an Awards Ceremony to celebrate some of the best in film. Dates June 4th, 5th, 6th, and 7th, 2015 Location Greenwich, CT, is a community filled with art enthusiasts located on the water, just over the New York border with easy access to airports and train stations. Attendance The Festival will be attended by an audience of more than 10,000 people, including film talent, financiers, journalists, tastemakers, moviegoers, and Greenwich residents. Venues Screenings and events will take place at several venues, all within walking distance of each other to create an authentic festival village. Venues include: Greenwich Bow Tie Cinemas, Roger Sherman Baldwin Park, L’Escale, Arch Street and other area businesses surrounding Greenwich Avenue. Travel/Lodging For travel, lodging and restaurant recommendations, please visit
  7. 7. Passes The Founder’s Pass offers the ultimate experience for our top, year-round supporters. It includes “V-VIP” admission with reserved seating for two guests to all year-round events and to the Festival with special access to meet esteemed guests and film talent, through June 2015. It also includes V-VIP access to Party, the Awards Ceremony, the honoree screening event, and more, as well as VIP shuttle service around the Festival, parking, two VIP swag bags, acknowledgement in Greenwich Magazine and on our web site, a 1/2 page ad in our program, the ability to sponsor a film screening at no additional charge, from anywhere in Greenwich. The passes include transferability advance to someone else through our office. The Premier Pass allows you to enjoy the Greenwich International Film Festival at the VIP level. It includes VIP access and reserved seating for one to all GIFF screenings, lounges, receptions, panels, event, and more, as well as VIP shuttle service around the Festival, parking, a VIP swag bag, acknowledgement on our web site and in Greenwich Magazine, and a 1/4 page ad in our program. It includes general admission to our other year-round events, and transferability. The Greenwich Pass offers a way to enjoy all of the events during the Festival in June 2015. It includes reserved seating for one at screenings up until 20 minutes before the start of the films, access Awards Banquet, the honoree screening event, shuttle service around the Festival, a gift bag, and acknowledgement in our program. Additional tickets and passes will be available two months in advance of the Festival weekend.
  8. 8. Greenwich International Film Festival Sponsorship Opportunities Greenwich International Film Festival presents a unique opportunity for brands include glamorous events, rising and established cinema stars, support of a beloved charity and a beautiful setting on the water. Sponsorship opportunities give your brand access to our sophisticated audience of film talent, influencers, industry leaders, art lovers and Greenwich residents. Events, forums and screenings throughout the year, as well as the Festival’s social media campaign and a highly interactive website, will extend your brand’s impact. We will work with you to customize a package that meets your brand’s of the following: Events: Greenwich International Film Festival Presenting Sponsor, Filmmaker Screening, Private Receptions with our VIPs Venues: V-VIP Lounge, VIP Tent at Roger Sherman Baldwin Park, Bow Tie Cinema, Arch Street, the Media Center for Press & Industry, and more Programs: Panels, Filmmaker Q&As, Honorary Tributes, and more
  9. 9. Other Potential Sponsor Benefits: Receive category exclusivity Generate strong brand impact and visibility: Promote your brand on our awards, signage, the VIP shuttle buses, popcorn bags, the Step & Repeat, gift bags, volunteer shirts, and event merchandise Industry Screening Schedule Film Festival Sponsor an award, venue, screening, event, or booth during the festival Give your clients and employees the star treatment. Entertain them in our V-VIP Lounge, our VIP Tent, at our exclusive parties, at screenings, through theater signage, or acknowledge them from the stage at events. Give them the unique opportunity to attend special meet & greets with filmmakers and celebrity guests Promote your brand in our press releases, web site, social media campaign, program, and other marketing materials Sample your products: at product sampling booths, at your own private cocktail reception, in VIP swag bags, Festival gift bags, and at other events Align your brand with GIFF through licensing opportunities. Additionally, enjoy access to use our event photos on your web site or in your promotional materials Get the rights to exclusive content: interviews, party footage, live streaming from our Awards Banquet and more Get the opportunity for data collection & access to our mailing lists
  10. 10. Greenwich International Film Festival To learn more about the Greenwich International Film Festival, discuss sponsorship opportunities, purchase Festival passes, or make a donation, please contact us directly. We look forward to celebrating the visual arts with you at the first annual Greenwich International Film Festival. Email: Executive Board Richard Brener Dennis Ever Julie Fareri Jenna Bush Hager Michael Imperioli David Levien Avram Ludwig Clea Newman Clay Pecorin William Richards Deborah Goodrich Royce Jeb Stuart Mark Teixeira Emily Wachtel George Walker