The Future of Storytelling: Community-Based Marketing

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The Future of Storytelling: Community-Based Marketing

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The Future of Storytelling: Community-Based Marketing

  1. 1. The Future of Marketing:Community-Based Storytelling<br />Aaron McManus<br />UIDC Marketing, Cow Creek Tribe <br />CEO and Storyteller, MC111<br />
  2. 2. The Storyteller’s Story<br />Chicago 9 years: 2,000+ real estate transactions, involved with community and economic development.<br />Oakland & San Francisco 2 years: corporate and community training, coaching, facilitation and social business development.<br />Wrangell, Alaska 9 month sabbatical: youth leadership and wilderness therapy.<br />Portland 1 year: corporate change management consulting for elite financial services firm.<br />Douglas County past 5 months: incubating professional storytelling business, engaged in community and economic development with the Cow Creek Tribe as a marketing consultant for the Roseburg Business Incubator. <br />
  3. 3. New generations use new methods to communicate.<br />
  4. 4. Every generation has its flaws.<br />
  5. 5. Our relationship with technology determines our future.<br />
  6. 6. Our stories create our reality.<br />The City of Chicago created gardens on the site of Cabrini Green, one of the most notorious housing projects in history, as a way to engage community members in the new story of transformation and renewal. <br />
  7. 7. Marketing: Old vs. New<br />Impress<br />Inspire <br />Create<br />Engage<br />Dazzle<br />Show ‘n’ Tell<br />
  8. 8. The Truth is on the Line!<br />
  9. 9. Drive: The Truth of What Motivates Us <br />
  10. 10. Human History is Made of Social Networks<br />
  11. 11. Every organization depends on social networks.<br />Online<br />Offline<br />The New Sweet Spot<br />
  12. 12. Find your community’s core story and give them voice to share. <br />Resource-based<br />Exploring a new identity<br />Sustainable, thriving & strong local economy <br />
  13. 13. Example: Roseburg’s Business Incubator &The Come to Umpqua Project<br />A multi-million dollar technology incubation center meets a change-centered community storytelling project. Leadership workshops through local schools will create content for a website designed to attract entrepreneurs. The design of the project will create a whole series of positive outcomes for the community, including huge increases in innovation and efficiency while elevating the value of the entire local economy. <br />
  14. 14. Sustainability Matters to Everyone<br />
  15. 15. We crave stories that bring us joy.Celebrate your heroes and be kind to your villains.<br />
  16. 16. So What Does it Take to Raise a Tomato?<br />How can your organization better tell its stories?<br />Who is your community? <br />How do you engage them?<br />What’s your story?<br />
  17. 17. Thank you.<br />Thanks for listening.<br />Please visit mc111.com for more stories and information.<br />Aaron McManus<br />Marketing Consultant, Cow Creek Tribe <br />CEO and Storyteller, MC111<br />541-375-0543<br />aaron@mc111.com<br />

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