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Green Tourism of finland®, sustainable tourism in finland 2014

Green Tourism of finland®, sustainable tourism in finland 2014

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  • 1. Criteria for Green Tourism of Finland, reg - trademark1. Environmental quality programme and standardsEnvironmental quality programme is required from all providers of hospitalityservices. The programme must determine on-site practice including measures forenergy, raw materials, water conservation, recycling and acquisitions.The environmental quality programme will be applied according to the criteriasupplied by Green Tourism of Finland. Application of other relevant and existingtourism environmental quality programmes is negotiable. The implementation of theprogramme will start with self-evaluation in the company, followed by designing theprogramme. The programme will the audited. The criteria will be updated accordingto current standards on regular intervals.2.Safety PlanSafety plan is required from providers of hospitality services and activity services.Activity service provider must demonstrate current and valid safety plan for hisoperations and the operational environment (e.g. national park or recreational area)and the service provider must demonstrate knowledge of the content of the plan.Activity service provider must have a valid certificate for provision of first-aid(Finnish standard) and carry a first aid kit. Alto the accommodation provider must beable to provide first aid.3. Exploitation of local resourcesThe service provider must prioritise use of local products, services and aim to employlocal people when applicable. 4. Professional and sustainable communicationCommunication with customers must be open and practice must be transparent.Misleading marketing will not be tolerated and marketing should not contradictenvironmental and nature protection requirements. Communication must to presenterroneous or misleading picture of the natural environment or e.g. snowmobiling.5. Networking and planning as a basis of businessCustomer satisfaction is measured regularly. Customers are given the opportunity togive feedback in electronic form. Additionally, customer satisfaction is measured on
  • 2. a regular basis by collecting feedback in written form. There is a recognition aboutthe importance of customer feedback especially in the provision of activities.Subcontractors not having the right to use the trademark are not used.6. Support and use of public transportationIt is recognized that the biggest environmental impact is caused by travel todestination. There is an effort to reduce these impacts by supporting the customer inusing public transportation (e.g. train, bus, car pooling). Customers arriving by publictransportation to destination are supported by the provision of transfer toaccommodation and back. In marketing materials, the alternative of using publictransport is communicated to the customer.7. Non motorized local transport in activitiesThe aim of experiences in nature is to promote the physical and mental wellbeing ofthe customer. The (activity) product should be based on moving by means of non-motorized transport (walking, cycling, canoeing, rowing, cross-country skiing, snowshoes, horse). Tranfer to activities can be organized by bicycles or co-transport. Toensure equal access, people moving with wheelchair are allowed to use motorizedtransport.8. Minimization of environmental impact and respect of natureThe negative environmental impacts of nature tourism products are minimized. In theprovision of service, litter free conduct is followed. Group sized are small (12-15persons). Use of firewood is kept to minimum. Groups should not be brought toecologically fragile areas (wetlands, dry forests prone to erosion) or the group willstay on marked trails in these areas. The habitat of endangered species is avoided andinformation concerning these areas is kept confidential. Damage to living plantsshould be minimized. Material from nature for e.g. environmental education, is takenwith respect and minimal damage. Use of dead matter (dead branches, cones, stones)is preferred over living material. The guide should convey respectful attitude towardnature.In wellness services, only environmentally friendly cosmetics and materials are used.Treatment are based on muscular strength and simple equipment. Electricalequipment are not used. Towels, sheets and utensils are not disposable. After washingor cleaning they are used again. For wellness treatments provided in nature principlesof outdoor product apply.9. Principle of experiential environmental educationProducts should use methods of environmental education when applicable. Methodsof environmental education will make products experiential and increase customersinterest in and love of nature. The guide will convey respectful attitude toward nature.
  • 3. The goal should be that customer’s awareness and knowledge of nature will increase.Even more important is to increase enthusiasm and attachment toward nature.In wellness products nature should be present as central element. Treatments andexercises are located in nature when applicable. The therapist/custodian shouldconvey respectful toward nature and aim at increasing customer’s knowledge andinterest in nature.10. Local cultureLocal knowledge, elements of local culture and stories are integral parts of theproduct which is aiming at increasing awareness of the customer of local culture. Inwellness product Finnish oils, herbs and other necessary materials are used. Whenpossible, ingredients of the treatment are retrieved directly from local nature and area.Wellness treatments may utilize element of local culture when applicable.Green Tourism of Finland®Home Page: Green Tourism of Finland, Language Green Tourism of Finland, in Finnish (Suomeksi)Sos med: Facebook, Green Tourism FinlandContact us:Green Tourism of Finland®Anttilantie 782380 Tolosenmäki/ Finlande-mail: greentourism@greentourism.fiMS. Päivi Väänänene-mail: paivi.vaananen@greentourism.fiMR: Eero Ikonene-mail: eero.ikonen@klk.fi
  • 4. skype: green.tourism11