Criteria, Green Tourism of Finland (GTF) Labelling- Criteria - in English


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Criteria, Green Tourism of Finland® (GTF) Labelling- Criteria - in English

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Criteria, Green Tourism of Finland (GTF) Labelling- Criteria - in English

  1. 1. Green Tourism of FinlandCriteria for Green Tourism of Finland® - Trademark1. Environmental quality programme and standardsEnvironmental quality programme is required from all providers of hospitality services. Theprogramme must determine on-site practice including measures for energy saving, use of rawmaterials, water conservation, recycling and acquisitions.The environmental quality programme will be applied according to the criteria supplied by GreenTourism of Finland. Application of other relevant and existing tourism environmental qualityprogrammes is negotiable. The implementation of the programme will start with self-evaluation inthe company, followed by designing the programme. The programme will the audited. The criteriawill be updated according to current standards on regular intervals.2.Safety PlanSafety plan is required from providers of hospitality services and activity services. Activity serviceprovider must demonstrate current and valid safety plan for his operations and the operationalenvironment (e.g. national park or recreational area) and the service provider must demonstrateknowledge of the content of the plan. Activity service provider must have a valid certificate forprovision of first-aid (Finnish standard) and carry a first aid kit. Also the accommodation providermust be able to provide first aid.3. Utilization of local resourcesThe service provider must prioritise use of local products, services and aim to employ local peoplewhen applicable.4. Professional and sustainable communication
  2. 2. Communication with customers must be open and practice must be transparent. Misleadingmarketing will not be tolerated and marketing should not contradict environmental and natureprotection requirements. Communication must to present erroneous or misleading picture of thenatural environment or e.g. snowmobiling.5. Networking and planning as a basis of businessCustomer satisfaction is measured regularly. Customers are given the opportunity to givefeedbackin an easy and anonymous way. Additionally, customer satisfaction is measured on a regular basisby collecting feedback in written form. There is a recognition about the importance of customerfeedback especially in the provision of activities. Subcontractors not having the right to use thetrademark are not used.6. Support and use of public transportationIt is recognized that the biggest environmental impact is caused by travel to the destination.There isan effort to reduce these impacts by supporting the customer in using public transportation (e.g.Green Tourism of Finland 2010 1/2train, bus, car pooling). Customers arriving by public transportation to destination are supportedbythe provision of transfer to accommodation and back. In marketing materials, the alternative ofusing public transport is communicated to the customer.7. Non motorized local transport in activitiesThe aim of experiences in nature is to promote the physical and mental well-being of thecustomer.The activity should be based on moving by means of non-motorized transport (walking, cycling,canoeing, rowing, cross-country skiing, snow shoes, horse). Transfer to activities can beorganizedby bicycles or co-transport. To ensure equal access, people moving with wheelchair are allowed touse motorized transport.8. Minimization of environmental impact and respect of nature
  3. 3. The negative environmental impacts of nature tourism products are minimized. In the provision ofservice, litter free conduct is followed. Group size is small (12-15 persons). Use of firewood is keptto minimum. Groups should not be brought to ecologically fragile areas (wetlands, dry forestsproneto erosion) or the group will stay on marked trails in these areas. The habitat of endangeredspeciesis avoided and information concerning these areas is kept confidential. Damage to living plantsshould be minimized. Material from nature for e.g. environmental education, is taken with respectand minimal damage. Use of dead matter (dead branches, cones, stones) is preferred over livingmaterial. The guide should convey respectful attitude toward nature.In wellness services, only environmentally friendly cosmetics and materials are used. Treatmentsare based on muscular strength and simple equipment. Electrical equipment are not used. Towels,sheets and utensils are not disposable. After washing or cleaning they are used again. Forwellnesstreatments provided in nature principles of outdoor product apply.9. Principle of experiential environmental educationProducts should use methods of environmental education when applicable. Methods ofenvironmental education will make products experiential and increase customers interest in andlove of nature. The guide will convey respectful attitude toward nature. The goal should be thatcustomer’s awareness and knowledge of nature will increase. Even more important is to increaseenthusiasm and attachment toward nature.In wellness products nature should be present as central element. Treatments and exercises arelocated in nature when applicable. The therapist/custodian should convey respectful toward natureand aim at increasing customer’s knowledge and interest in nature.10. Local cultureLocal knowledge, elements of local culture and stories are integral parts of the product which isaiming at increasing awareness of the customer of local culture. In wellness product Finnish oils,herbs and other necessary materials are used. When possible, ingredients of the treatment are
  4. 4. retrieved directly from local nature and area. Wellness treatments may utilize elements of localculture when applicable.Green Tourism of Finland 2010ADRESS:Green Tourism of Finland®Anttilantie 782380 TolosenmäkiSuomi/Finlande-mail: greentourism@greentourism.fiMrs. Päivi Yuvale-mail: paivi.vaananen@greentourism.fiMR. Eero Ikonene-mail: eero.ikonen@klk.fiHome page:Learn More: Blogger:Google PROFIL:Green Tourism of FinlandGreen Tourism of Finland - Suomi