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Sales & marketing efficiency

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We describe how we combine sales efficiency tools and technics with BI, CRM, ECM and Cloud technologies as well as workflows and BPM, in order to maxime the sales efficiency and the marketing …

We describe how we combine sales efficiency tools and technics with BI, CRM, ECM and Cloud technologies as well as workflows and BPM, in order to maxime the sales efficiency and the marketing effectiveness.

Published in Technology
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Transcript

  • 1. Collaboration Strategy – New Intranet Yves Zieba Strategy & Innovation Sales and Marketing Efficiency
  • 2. Who we are A business and strategy Experience in building a Customer consulting company Centric Organisation. – With a wide network of World-class in experienced professionals, experts - Project Management (PMI-PMP) – Experience with Thomson - Agile: Certified Scrum Master Reuters, world leader in - Business Process (BPMN) intelligent information, - Social responsibility and Code of Arthur D.Little, worldwide ethics experts in innovation management. - Change agents Studied in the best - Behaviour Change Technics Universities ( IMD, ESCP - Stakeholder Management EUROPE, LBS)
  • 3. Principles & values Fair play attitude Professional (PMI Code of Conduct) Enthusiasm, energy and smile Ethics, Respect, Honesty Creating measurable value Participatory Methods and Agile (Management 3.0)
  • 4. Efficiency & Effectiveness
  • 5. Efficient Business Process – Keep it simple Sales & Marketing Prepare for effective Business Process Process Modeling Model the business enterprise Adopt a BPM framework Retention Use a standard modeling language Process Develop models derived from Commission stakeholder requirements Performance Calculation Management Model what you know with a purpose Select a target domain Perform requirements analysis
  • 6. Simple rules for complex decisions Improve coordination Balance structure Make better and flexibily decisions
  • 7. Optimise your IT and data operationsThe simple approach Our recommendation Gouvernance • Analyse current situation Metrics based • Determine desired end-state Performance Organisation Management situation • Identify Gaps (Organisation, Efficiency Behavioural, content, functionality, IT…) Project/Program Management Business Process • Translate into multiple scenarii • Chose right scenario Information Relevance • Size risk and opportunity response and action plan accordingly
  • 8. Our granular approach News Management Social Network Information Email filtering Relevance Master Data Documentation Business Management Process Metrics Work Creation Instruction Target Settings Governance Performance Management