Simple conversion Tips

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This was presented at the Triad Marketers monthly meeting in April of 2010. Unfortunately a lot of the content was verbal and the slides were more backup.

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Simple conversion Tips

  1. 2. Who Am I? <ul><li>IT Pro for 20+ years </li></ul>
  2. 3. Who Am I? <ul><li>IT Pro for 20+ years </li></ul><ul><li>1998 Founded Borg Systems Inc </li></ul>
  3. 4. Who Am I? <ul><li>IT Pro for 20+ years </li></ul><ul><li>1998 Founded Borg Systems Inc </li></ul><ul><li>2002 Website Design as Netwave Solutions </li></ul>
  4. 5. Who Am I? <ul><li>IT Pro for 20+ years </li></ul><ul><li>1998 Founded Borg Systems Inc </li></ul><ul><li>2002 Website Design as Netwave Solutions </li></ul><ul><li>2003 Ecommerce and Online Marketing </li></ul>
  5. 6. Who Am I? <ul><li>IT Pro for 20+ years </li></ul><ul><li>1998 Founded Borg Systems Inc </li></ul><ul><li>2002 Website Design as Netwave Solutions </li></ul><ul><li>2003 Ecommerce and Online Marketing </li></ul><ul><li>2005 Affiliate Marketing </li></ul>
  6. 7. What We Do <ul><li>Website Design </li></ul>
  7. 8. What We Do <ul><li>Website Design </li></ul><ul><li>Custom Online Software </li></ul>
  8. 9. What We Do <ul><li>Website Design </li></ul><ul><li>Custom Online Software </li></ul><ul><li>Online Video Marketing </li></ul>
  9. 10. What We Do <ul><li>Website Design </li></ul><ul><li>Custom Online Software </li></ul><ul><li>Online Video Marketing </li></ul><ul><li>Search Engine Marketing </li></ul>
  10. 11. What We Do <ul><li>Website Design </li></ul><ul><li>Custom Online Software </li></ul><ul><li>Online Video Marketing </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>SEO Training </li></ul>
  11. 12. AIDA
  12. 13. AIDA <ul><li>A - Attention </li></ul>
  13. 14. AIDA <ul><li>A – Attention </li></ul><ul><li>I – Interest </li></ul>
  14. 15. AIDA <ul><li>A – Attention </li></ul><ul><li>I – Interest </li></ul><ul><li>D - Desire </li></ul>
  15. 16. AIDA <ul><li>A – Attention </li></ul><ul><li>I – Interest </li></ul><ul><li>D – Desire </li></ul><ul><li>A - Action </li></ul>
  16. 17. Use AIDA to get from your Title and Description tag to your site
  17. 18. Search Engine Result Page
  18. 19. Bad Titles and Descriptions
  19. 20. Better Title and Description
  20. 21. Best Title and Description
  21. 23. Netwave Conversion Tactics <ul><li>Meta Tags </li></ul><ul><li>Foveal View </li></ul><ul><li>Testing </li></ul><ul><li>Social Proof </li></ul><ul><li>Call to Action </li></ul><ul><li>Testing </li></ul>
  22. 25. Content Sharing Sites <ul><li>YouTube, Vimeo,Viddler, HowCast, Blip.tv </li></ul>
  23. 26. Content Sharing Sites <ul><li>YouTube, Vimeo,Viddle, HowCast, Blip.tv </li></ul><ul><li>Flickr, Photobucket, Slideshare </li></ul>
  24. 27. Content Sharing Sites <ul><li>YouTube, Vimeo,Viddle, HowCast, Blip.tv </li></ul><ul><li>Flickr, Photobucket, Slideshare </li></ul><ul><li>Hubpages, Squidoo, WikiHow, GoogleKnol </li></ul>
  25. 28. Social Bookmarking <ul><li>Digg, StumbleUpon, delicio.us </li></ul><ul><li>Faves, propeller, mixx, misterwong </li></ul>
  26. 29. Social Bookmarking <ul><li>Digg, StumbleUpon, delicio.us </li></ul><ul><li>Faves, propeller, mixx, misterwong </li></ul>

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