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Seo Survival Guide for Business Owners
 

Seo Survival Guide for Business Owners

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Check www.greensboro-seo.com for the supporting material and resources for this SEO presentation given by Sam Kanakanui at the Nussbaum Center for Entrepreneurship in Greensboro, NC in August.

Check www.greensboro-seo.com for the supporting material and resources for this SEO presentation given by Sam Kanakanui at the Nussbaum Center for Entrepreneurship in Greensboro, NC in August.

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    Seo Survival Guide for Business Owners Seo Survival Guide for Business Owners Presentation Transcript

    • SEO Survival Guide for Business Owners How Search Engine Optimization Helps Your Prospect Find you Online Brought to you by:
    • Who Am I?
      • IT Pro for 20+ years
    • Who Am I?
      • IT Pro for 20+ years
      • 1998 Founded Borg Systems Inc
    • Who Am I?
      • IT Pro for 20+ years
      • 1998 Founded Borg Systems Inc
      • 2002 Website Design as Netwave Solutions
    • Who Am I?
      • IT Pro for 20+ years
      • 1998 Founded Borg Systems Inc
      • 2002 Website Design as Netwave Solutions
      • 2003 Ecommerce and Online Marketing
    • Who Am I?
      • IT Pro for 20+ years
      • 1998 Founded Borg Systems Inc
      • 2002 Website Design as Netwave Solutions
      • 2003 Ecommerce and Online Marketing
      • 2005 Affiliate Marketing
    • What We Do
      • Website Design
    • What We Do
      • Website Design
      • Custom Online Software
    • What We Do
      • Website Design
      • Custom Online Software
      • Online Video Marketing
    • What We Do
      • Website Design
      • Custom Online Software
      • Online Video Marketing
      • Search Engine Marketing
    • What We Do
      • Website Design
      • Custom Online Software
      • Online Video Marketing
      • Search Engine Marketing
      • SEO Training
    • Frustrated?
    • What We Are Covering
      • Top 3 Reasons Why You Should Care about SEO
    • What We Are Covering
      • Top 3 Reasons Why You Should Care about SEO
      • Five Lead Generation Tactics
    • What We Are Covering
      • Top 3 Reasons Why You Should Care about SEO
      • Five Lead Generation Tactics
      • Five Things to Know Before Hiring an SEO Consultant
    • What We Are Covering
      • Top 3 Reasons Why You Should Care about SEO
      • Five Lead Generation Tactics
      • Five Things to Know Before Hiring an SEO Consultant
      • How Social Media Will Help Your Prospects Find You Online
    • SEM (Search Engine Marketing)
      • PPC (Pay per click)
      • Banner Advertising, Ad Networks, shopping comparison sites
      • SEO (Search Engine Optimization)
    • So, What is SEO?
      • Natural Search
    • So, What is SEO?
      • Natural Search
      • Organic Search
    • So, What is SEO?
      • Natural Search
      • Organic Ranking
      • Organic Search
    • So, What is SEO?
      • Natural Search
      • Organic Ranking
      • Organic Search
      • Search Engine Optimization
    • So, What is SEO?
      • Natural Search
      • Organic Ranking
      • Organic Search
      • Search Engine Optimization
      • They’re all virtually the same thing!
    • So, What is SEO?
      • SEO is the art/science of getting a webpage
      • ranked highly on the major search engines.
    • So, What is SEO?
      • The objective of search engine optimization (SEO) is to increase a Web site's traffic counts, and ultimately conversions, by ranking very high in the results of searches for the keywords in the search query. It is the mission of SEO to make the site's content worthy of higher search engine ranking by being more relevant and competent than the competition's.
      • (www.BruceClay.com/web_rank.htm)
    •  
      • Search Engine Result Page - SERP
      • Search Engine Result Page - SERP
    • Reason #2 why you should care
      • Yellow Pages and Traditional Media
      • Pay Per Click Advertising
      • Salesperson pounding the pavement
    • Reason #2 why you should care
      • Yellow Pages and Traditional Media
      • Pay Per Click Advertising
      • Salesperson pounding the pavement
      • Initial Investment, residual benefits!
    • Reason #3 why you should care
      • How much did you pay for your website?
    • Reason #3 why you should care
      • How much did you pay for your website?
      • Don’t waste your investment, promote your site using SEO in the Major Search Engines
    • Any do-it-yourselfers?
    • 5 Do-it-yourself tips
      • #1 Title Meta tag
    • The Title tag should be an attention grabber
    • 5 Do-it-yourself tips
      • #1 Title Meta tag
      • #2 Description Meta tag
    • Search Engine Result Page
    • Better Title and Description
    • Best Title and Description
    • Bad Titles and Descriptions
    • 5 Do-it-yourself tips
      • #1 Title Meta tag
      • #2 Description Meta tag
      • #3 Find Local or Niche specific directories
    • How to find directories
      • Do a search with your keyword +
        • Submit url
        • Add url
        • Suggest a link
        • Directory or Directories
        • For Example, “dog beds” “submit url”
    • 5 Do-it-yourself tips
      • #1 Title Meta tag
      • #2 Description Meta tag
      • #3 Find Local or Niche specific directories
      • #4 Participate in Groups and Forums
    • 5 Do-it-yourself tips
      • #1 Title Meta tag
      • #2 Description Meta tag
      • #3 Find Local or Niche specific directories
      • #4 Participate in Groups and Forums
      • #5 Start a Blog
    • Types of blogs
      • CEO blog or Corporate blog
    • Types of blogs
      • CEO blog or Corporate blog
      • On site or Off site blog
    • Types of blogs
      • CEO blog or Corporate blog
      • On site or Off site blog
      • Wordpress, Blogger, Moveable Type
    • 5 Do-it-yourself tips
      • #1 Title Meta tag
      • #2 Description Meta tag
      • #3 Find Local or Niche specific directories
      • #4 Participate in Groups and Forums
      • #5 Start a Blog
    • Hire a pro
      • Don’t want to do it yourself?
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
        • Good website designers are not always good at Search Engine Optimization
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
        • Good website designers are not always good at Search Engine Optimization
        • Get references
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
      • #2 Ask the right questions
    • How to successfully get SEO help
      • - Explain your keyword target determination process and list tools used.
      • - Detail the competitive analysis process.
      • - How do you build link popularity?
      • - Describe changes you typically make to a client site.
      • - Do you have Web programming experience?
      • - Do you use automated tools?
      • - How do you deal with XML sitemaps? Robots.txt?
      • - Do you pay for placement or clicks?
      • - Describe how you deal with site content.
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
      • #2 Ask the right questions
      • #3 Set Realistic Goals
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
      • #2 Ask the right questions
      • #3 Set realistic goals
        • Work with your SEO to get conversions, not just traffic; make sure your traffic is qualified
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
      • #2 Ask the right questions
      • #3 Set realistic goals
      • #4 Be honest with your SEO consultant
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
      • #2 Ask the right questions
      • #3 Set realistic goals
      • #4 Be honest with your SEO consultant
      • #5 Implement properly
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
      • #2 Ask the right questions
      • #3 Set realistic goals
      • #4 Be honest with your SEO consultant
      • #5 Implement properly
      • Summary: Play by the rules, be cautious and methodical; slow and steady wins the game!
    •  
    • Get traffic & gain prospects with Social Media
      • Social media and Web 2.0 is not just Facebook, LinkedIn and Twitter!
    • How I Use Social Media
      • Find my tribe
    • How I Use Social Media
      • Find my tribe
      • Build my presence in the midst of my tribe
    • How I Use Social Media
      • Find my tribe
      • Build my presence in the midst of my tribe
      • Listen + Contribute = Participate
    • How I Use Social Media
      • Find my tribe
      • Build my presence in the midst of my tribe
      • Listen + Contribute = Participate
      • Start a conversation that carries over to your site
    •  
    • Content Sharing Sites
      • YouTube, Vimeo,Viddler, HowCast, Blip.tv
    • Content Sharing Sites
      • YouTube, Vimeo,Viddle, HowCast, Blip.tv
      • Flickr, Photobucket, Slideshare
    • Content Sharing Sites
      • YouTube, Vimeo,Viddle, HowCast, Blip.tv
      • Flickr, Photobucket, Slideshare
      • Hubpages, Squidoo, WikiHow, GoogleKnol
    • Social Bookmarking
      • Digg, StumbleUpon, delicio.us
      • Faves, propeller, mixx, misterwong
    • Social Bookmarking
      • Digg, StumbleUpon, delicio.us
      • Faves, propeller, mixx, misterwong
    • Take a breath….
      • Time to recap!
    • Why is SEO important to you?
      • The first page of Google is crucial
      • Other media requires constant feeding
      • Don’t waste your website investment by not spending to promote it
    • How to successfully get SEO help
      • #1 Find a good SEO consultant
      • #2 Ask the right questions
      • #3 Set realistic goals
      • #4 Be honest with your SEO consultant
      • #5 Implement properly
      • Summary: Play by the rules, be cautious and methodical; slow and consistent wins the game!
    • 5 Do-it-yourself tips
      • #1 Title Meta tag
      • #2 Description Meta tag
      • #3 Find Local or Niche specific directories
      • #4 Participate in Groups and Forums
      • #5 Start a Blog
    • Social Media Summary
      • Use Social Networking to brand yourself and become the industry expert
      • Build your online presence in the midst of your tribe
      • Use Social Content Sharing sites to begin the conversation and lead them to you
      • Use Social Bookmarks, blogs and forums to get backlinks to your site
    • More Qualified Traffic from Slow and Steady SEO = Success!
    • Wrap Up and Action Items
      • Getting Started
        • Get your house in order
          • Make sure your site is nearly W3C compliant
            • http://validator.w3.org/#validate_by_uri
          • Examine and fix your Title and Description Tags
          • Add quality content to your site regularly
        • Get you external campaign going
          • Develop a link building campaign
            • Content Sharing and Social Bookmarking
          • Develop and post content off site
        • Measure your success and Lather, Rinse and Repeat
    • Other Resources (This slideshow and all links will be located at www.Greensboro-SEO.com)
      • Google Webmaster Tools
      • W3C Markup Validation Services
      • Wordpress plugins for SEO
      • Firefox plugins for SEO
      • Thanks for being here!
      • Sam Kanakanui
      • [email_address]
      • http://twitter.com/Greensboro_SEO