NCMA Annual Meeting Oct 2012

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NCMA Annual Meeting Oct 2012

  1. 1.  30-35 minutes of content + Q&A Vast topic so we are focusing on high level tactics Top tools and websites to invest in and ones to avoid
  2. 2.  IT Pro for 25+ years
  3. 3.  IT Pro for 25+ years 1998 Founded Borg Systems Inc
  4. 4.  IT Pro for 20+ years 1998 Founded Borg Systems Inc 2002 Website Design as Netwave Solutions
  5. 5.  IT Pro for 20+ years 1998 Founded Borg Systems Inc 2002 Website Design as Netwave Solutions 2003 Ecommerce and Online Marketing
  6. 6.  Website Design
  7. 7.  Website Design ◦ RayMoving.com, AmanziGranite.com
  8. 8.  Website Design ◦ RayMoving.com, AmanziGranite.com Custom Online Software
  9. 9.  Website Design ◦ RayMoving.com, AmanziGranite.com Custom Online Software ◦ Bjac.com, BirthAnnouncement4Baby.com
  10. 10.  Website Design ◦ RayMoving.com, AmanziGranite.com Custom Online Software ◦ Bjac.com, BirthAnnouncement4Baby.com Mobile Websites and promotions
  11. 11.  Website Design ◦ RayMoving.com, AmanziGranite.com Custom Online Software ◦ Bjac.com, BirthAnnouncement4Baby.com Mobile Websites and promotions ◦ AtticFoil.com, RaySelfStorage.com
  12. 12.  Website Design ◦ RayMoving.com, AmanziGranite.com Custom Online Software ◦ Bjac.com, BirthAnnouncement4Baby.com Mobile Websites and promotions ◦ AtticFoil.com, RaySelfStorage.com Search Engine Marketing
  13. 13.  Who has a website? Who has a Business related Facebook page Who has a blog? Who has at least 1 video online promoting their business
  14. 14. Gathering Layer Social Media (FB, Linkedin, Twitter) Content Sharing (Hubpages, Squidoo, Slideshare, Flickr, Youtube )Authority Building Layer Blog, Podcast, Free Line content (Reports, Presentations, Samples, Robust Social Media)Conversion Layer Website, B&M Storefront, Call center
  15. 15.  1. Maintain control of your online presence
  16. 16. Maintain control of your online presence Build Your Own Website ◦ Use godaddy to register your domain ($12/annual) and get free email  (Do not use godaddy for web hosting) ◦ Use Hostgator or LiquidWeb for hosting ◦ Use Wordpress to develop your site to cut costs
  17. 17. Maintain control of your online presence Avoid companies that offer free websites or tools to build your own site ◦ Talking Phone book, LocalEdge, Intuit, Godaddy, etc ◦ Use Hostgator for hosting (only $8/month) ◦ Use Wordpress to develop your site to cut costs
  18. 18.  1. Maintain control of your online presence 2. Get NAP in order
  19. 19. Get NAP in order Make sure the following are EXACTLY the same everywhere they exist online: ◦ Name ◦ Address ◦ Phone
  20. 20. Get NAP in order To research use GetListed.org and Google Searches ◦ Search your company name, parts of your address or telephone # ◦ Local Directory Sites: Google Places, Bing Local, Yahoo Local, Yelp, BOTW, Hotfrog, Merchant Circle
  21. 21.  1. Maintain control of your online presence 2. Get NATE in order 3. Website Titles and Descriptions
  22. 22. Meta tags are part of the code of your website
  23. 23. Netwave Tip: On google search type site:mydomain.com to see all your pages, their titles and descriptions
  24. 24.  1. Maintain control of your online presence 2. Get NATE in order 3. Website Titles and Descriptions 4. Favorite Tools on a Budget
  25. 25.  Create a Fan/Buisness Page Use Profile image wisely 851px x 315px) Update regularly (minimum 2-3/week) Share links and content back to your other properties
  26. 26.  Websites ◦ Domains - Godaddy or EnomCentral ◦ Hosting – Hostgator or LiquidWeb ◦ Tools - Google Analytics and Webmaster Tools ◦ Content - Wordpress
  27. 27.  Websites  Promotion ◦ Domains - Godaddy ◦ Local – Google or EnomCentral Business, Yelp, Merch ◦ Hosting – Hostgator or ant Circle, Yahoo LiquidWeb Local, Bing ◦ Tools - Google Local, BOTW, Hotfrog Analytics and Webmaster Tools ◦ Content - Wordpress
  28. 28.  Social Media to  Social Media to use avoid ◦ HootSuite – tracks and ◦ Hellotxt – write one posts to multiple status, posts to Twitter and Facebook multiple sites accounts ◦ Pagemodo – Build custom Facebook Landing pages
  29. 29.  1. Maintain control of your online presence 2. Get NATE in order 3. Website Titles and Descriptions 4. Favorite Tools on a Budget 5. Mobile Website
  30. 30.  Nielsen report shows 54.9% of US mobile phone owners have a smartphone as of Q2 2012.
  31. 31.  Nielsen report shows 54.9% of US mobile phone owners have a smartphone as of Q2 2012. Mobile-broadband subscriptions have grown 45 percent annually over the last four years.
  32. 32.  Nielsen report shows 54.9% of US mobile phone owners have a smartphone as of Q2 2012. Mobile-broadband subscriptions have grown 45 percent annually over the last four years. Mobile-broadband subscription outnumber fixed broadband subscriptions 2:1.
  33. 33.  Nielsen report shows 54.9% of US mobile phone owners have a smartphone as of Q2 2012. Mobile-broadband subscriptions have grown 45 percent annually over the last four years. Mobile-broadband subscription outnumber fixed broadband subscriptions 2:1. By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012)
  34. 34. Thank you! For more resources and a SPECIAL DISCOUNT for NCMA Members, visit: www.NetwaveSolutions.com/ncmawww.NetwaveSolutions.comFacebook.com/NetwaveSolutions.comwww.linkedin.com/in/samkanakanui877-963-8928

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