Online Marketing to Renters - Tallerman

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Online Marketing to Renters Workshop presentation by Don

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Online Marketing to Renters - Tallerman

  1. 1. Online Marketing Group November 16, 2011
  2. 2. Online is where the action is • In the last four years, the web has gone from 100 million websites to 250 million • 80% of US citizens are online • 30 year olds engage in over 14 web activities • 40% of Americans use smartphones • 64% of social media users utilize review sites first • 35% of home searchers used 5+ websites
  3. 3. Multi-Channel Marketing What is your online strategy? Ads Email BlogListing Syndication Search SEO VS. PPC
  4. 4. BECAUSE…If Google can’t find you, nobody else will
  5. 5. “Claim” your space online
  6. 6. Search & Social are Intertwined Peer review
  7. 7. Patterns of Social Media• Self-Identification – Brand Voice• Connecting• Engaging
  8. 8. Paradigm Shift – Consumer Control What Can you do? – A LOT

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