Mind Of The Millenial: Beyond the Selfie

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Mind Of The Millenial: Beyond the Selfie

  1. 1. MIND OF THE MILLENNIAL : BEYOND THE SELFIE Mike Georgoff / VP New Products
  2. 2. born after 1980 slightly narcissistic makes poor decisions @mtgeorgoff
  3. 3. 1983 1994 2001 ‘05 ‘07 2012 blissful ignorance gangly awkwardness crippling debt small window of optimism everything goes to hell
  4. 4. 5.1% 4.6% 5.8% 9.3% 9.6% 8.9% 8.1% 7.4% 4.6% 6.7% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: US Bureau of Labor Statistics Bear Stearns and Lehman Bros fail GM bankruptcy US credit downgrades Eurozone crisis Crimea annexation
  5. 5. student loan debt unemployment poverty personal income wealth Source: Pew Research Center / Millennials in Adulthood
  6. 6. ›NEW RULES, NEW RETAIL
  7. 7. Source: Theresa Neil Strategy + Design on behalf of RetailMeNot / The Deal Seeking Consumer Journey
  8. 8. Source: Interbrand / 2014 Best Retail Brands +19% +22% +16% +8% +15% +15%
  9. 9. “I try to exercise self control”
  10. 10. “Out with the old, in with the new”
  11. 11. “Getting a great deal on something you love is amazing”
  12. 12. “A good deal means I can shop more”

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