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3 steps
to achieving
brand advocacy
AL LALANI
One and Three Chairs
JOSEPH KOSUTH
60,000x faster
what did you see?
concepts
Authenticity
Trust
Context
your brand
1. authenticity
Usain Bolt for Nissan GTR
2. context
COACH
3. trust
Love
#yourbrand!
3 steps
1. authenticity
3. trust
2. context
ACT
1. authenticity
2. context
3. trust
visual
user generated
commerce
ACT now
Authenticity
Context
Trust
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
3 Steps To Achieving Brand Advocacy
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3 Steps To Achieving Brand Advocacy

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Transcript of "3 Steps To Achieving Brand Advocacy"

  1. 1. 3 steps to achieving brand advocacy AL LALANI
  2. 2. One and Three Chairs JOSEPH KOSUTH
  3. 3. 60,000x faster
  4. 4. what did you see?
  5. 5. concepts
  6. 6. Authenticity Trust Context
  7. 7. your brand
  8. 8. 1. authenticity
  9. 9. Usain Bolt for Nissan GTR
  10. 10. 2. context
  11. 11. COACH
  12. 12. 3. trust
  13. 13. Love #yourbrand!
  14. 14. 3 steps
  15. 15. 1. authenticity 3. trust 2. context
  16. 16. ACT
  17. 17. 1. authenticity
  18. 18. 2. context
  19. 19. 3. trust
  20. 20. visual user generated commerce
  21. 21. ACT now Authenticity Context Trust
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