The arrival of varied smartphones and devices has inevitably encouraged greater data consumption.
Users are now more sophisticated and demand nothing less than best network performance. Smartphone generally accounts for higher ARPU and represents potential new revenue streams for enabling quad play services. Operators are aggressively addressing these challenges and improving the quality of their solution to retain existing customers and offering better service experience to build loyalty.
WiFi adoption as data offloading is gaining momentum as it improves user experience while lowering the cost of service providers. Correctly implemented, it can ease up to 20% of traffic with substantial impact of freeing up the spectrum and load balancing. Offloading data to WiFi hotspots is economically attractive, because many carriers already operate a substantial number of hotspots.
In this paper, we will examine how dynamic data offloading can be further optimized with 3GPP based Access Network Discovery Selection Function (ANDSF). ANDSF describes how the inter-system mobility between 3GPP systems and non-3GPP systems (ie: WLAN, WiMAX, CDMA) policies and priorities can control the conditions for which a device (UE) connects to which wireless network.