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The advancement and growth of the Internet is causing network congestions across the globe due to heavy data consumption required by its applications. However, with different penetration levels and usage patterns, there is a contrast for network congestion in developed and emerging countries. This paper studies Hong Kong, a densely populated country with one of the world’s fastest growing telecoms sector and a victim of network congestion. Greenpacket presents a case study on how a cellular operator can battle network congestion without burning a hole in the pocket.