Telemax, Mongolia4G Data and Internet Rising“Telemax’ superior network performance is attributed to the continuous innovat...
Customer Objectives                  Winning Strategy• Provide fixed wireless Internet  broadband to urban population      ...
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Case Study : Telemax 4G Data and Internet Rising

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The Internet market is a small but growing sector with penetration rate of roughly 11%. Mongolia has a population of approximately 3 million (U.S census bureau, 2010) with GDP per capita USD2,027(ppp) according to IMF. The sparse population density of 2 people per km² inhibits the modernization of fixed infrastructure.

With distinctive go-to market strategy in device pairing and service plans, Telemax challenged the 20+ ISP rivals that had inflexible subscription plans comprising of dial-up, DSL, ADSL, and fiber optic-based services that were more suited to large-scale enterprise usage.

Find out how Greenpacket helped addressed the broadband users on-the-move with its modems.

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Case Study : Telemax 4G Data and Internet Rising

  1. 1. Telemax, Mongolia4G Data and Internet Rising“Telemax’ superior network performance is attributed to the continuous innovation andpartnership with Greenpacket. The breakthrough high-performance gain modem of the DX andUT is reliable and effective, serving the segment market for personal and residential domains.” Bayarbat Ariunbold Chief Operating Officer Telemax Communication Telemax Communication LLC is part of Wireless Internet Rising the Altai Holding investment and conglomerate companies in Mongolia The Internet market is a small but growing sector with penetration rate of with diversified investments in areas roughly 11%¹. Market penetration continues to remain strong in the urban such as retail, hotel management, IT, centers, with a rising urban population. Government initiatives such as the telecommunication, finance and securities. e-Mongolia National Program are helping to spread Internet awareness and usage throughout the country. An FttB project covering all Ulaanbaatar Telemax launched its 802.11e WiMAX in districts, hotels, schools, and government houses are developing as a the 2.5GHz band to offer wireless transition to advanced communication services. Internet service in 2009 in the city of Ulaanbaatar, the capital city in Mongolia 1 Source : Internet World Stats 2010 Penetration by Population and home to about a third of the nation’s population, serving 4G data and voice in the city as well as plans to extend services to some of the outer cities of Ulaanbaatar where wired infrastructure is lacking.
  2. 2. Customer Objectives Winning Strategy• Provide fixed wireless Internet broadband to urban population Mongolia has a population of approximately 3 million (U.S census bureau, 2010)• Provide converged broadband with GDP per capita USD2,027(ppp) according to IMF. The sparse population service for data and high speed density of 2 people per km² inhibits the modernization of fixed infrastructure. Internet With distinctive go-to market strategy in device pairing and service plans, Telemax challenged the 20+ ISP rivals that had inflexible subscription plans comprising of dial-up, DSL, ADSL, and fiber optic-based services that were more suited to large-scale enterprise usage. The concentration of urbanites and light business users flourishing in main cities presents untapped opportunity as a result of e-commerce growth. A key enabler of online businesses is spurred by versatile modems with capability to enable multiple services such as online banking, online shopping and Internet marketing. Figure 1 : UT ModemProduct Facts Solution for Success• High gain antenna• Smart Signal Transmission Taking into consideration the assessment of user demographics, commercial Algorithm needs and service needs, Greenpacket’s UT250 modem was ideal for addressing• High transmission power up to broadband users on-the-move. It is a light-weight, easy to carry USB modem that 28dBm (DX Tower modem) is packed with practicality and performance.• High transmission power up to 24dBm. (UT modem) Understanding the limitations of city dwellings and indoor performance due to• Wi-Fi compatibility (DX Tower penetration losses, the DX250 modem is designed with Wi-Fi compatibility to modem) boost indoor coverage. The DX250 is a high performance modem, with industry grade specifications suited for residential and light business (SoHO) users requiring voice, data, fax applications with 2 LAN ports and 2 voice ports with QoS support to ensure reliable service.Key Benefits to Telemax• Establishing key service Both the UT and DX incorporates advanced antenna technology capable of differentiation for high quality data applications. selecting the best signal quality for better uplink performance and higher• Extending coverage and service transmission power for improved SINR to reduce penetration loss. It is to urban and residential users. aesthetically designed and functional with minimal requirements of technical configuration to fit usage, embodying a true plug-and-play experience. The unique features of the UT and DX helped set the competition apart with more users getting online for equivalent or better speeds at fair price package options. Figure 2 : DX Modem

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