Data Offloading Opportunity

The Ideal Data Offloading Solution Kelvin Lee Senior General Manager Green Packet

Data Traffic Growth Trend
Data Traffic Consumption vs. Data Revenue Growth
Mobile broadband and data usage is growing exponentially as this becomes a way of life for either work or play
In the next 5 years, there will be a 100x growth of aggregate data compared to 2x the growth of revenue
Operators are increasingly introducing data services
Data traffic consumption is outpacing data revenue
Sources: Cisco, 2008; Informa, 2008; Analyst Insight 2008

Flat rate tariff plan that encourages use without any incremental cost for incremental data usage
Smart phones Social Networking, Widgets, Apps, Video Broad Adoption of Data Service by Subscribers Advanced Devices Attractive Data Services Contributing Factors

Impact on MNO Congested Network Increased Churn Rate
Data Traffic Outpaces Revenue Growth
unhappy switch operator frustrated

Expensive back-end infrastructure investment
Conflicting network standards
Lengthy partnership negotiation
High initial (setup) costs.
Infrastructure Upgrade (Basestation) Connection Managers Offload Opportunities Escalating Cost Cost Saving Femtocells
Automatically identify and connect users to the best networks available.
Designed to be network, device and OS independent.
Seamless switch during the offloading process, giving users uninterrupted connectivity experience.
Cost-effective solution – no infrastructure upgrade and license-driven.
Provide subscribers with single software to access ALL your networks.

Offload overly congested 3G network to WiFi Hotspots to optimize bandwidth and infrastructure investments.
Unified Connection Manager retains telco branding and user experience; helps user manage both 3G and WiFi access networks & single sign-on to multiple accounts and applications
Seamless handoff between different access networks to ensure uninterrupted voice and data sessions
Case Study: PCCW One solution, multiple benefits: Seamless roaming between 3G and WiFi network Flexibility to prioritize network connection to PCCW Public WiFI or PCCW Enterprise WiFi Network Integrated with Phonebook’s SIM card (3G Datacard) to retrive contact number for SMS usage

Constant challenge of network congestion as subscriber base and bandwidth utilization increases
Maximize the use of current infrastructure
Offload overly congested network e.g. 3G/CDMA to WiFi – thus creating a balance in bandwidth utilization.
By utilizing and optimizing current infrastructure, save on huge investments to build/upgrade infrastructure
These savings can be channeled to customers
Offer mobile lifestyle applications/ services to subscribers
Gain additional revenue on top of their access network fees.
For example, end-user communication via video conferencing, file sharing, real-time messaging and games; all while on the move.
Retain customers by offering what matters to them
One plan on a unified network
Savings
Attractive mobile lifestyle services and applications
Single client supports multiple CPE, lower support cost
Ease of use, single client for multiple connection modes
The Ideal Connection Manager Offload Traffic to OPTIMIZE Bandwidth Cost MINIMIZATION Avenue to INCREASE Revenue Customer RETENTION REDUCED Churn Bandwidth Costs Customer Revenue

Simplified and ubiquitous connectivity for better user experience resulting in churn reduction Ability to offer differentiated services Opportunity to Improve ARPU Connection Manager The Ideal Solution Freed up data capacity to offer quality mobile services Substantial cost savings through optimized usage of current infrastructure Conclusion UNLIMITED DATA PLAN 3G

For more information, kindly visit:
www.greenpacket.com
Download InTouch Connection Management Platform Brochure:
http://www.greenpacket.com/gpsolutions/IntouchCM/pdf/intouch_brochure.pdf
Download free Application Note:
http://www.greenpacket.com/downloads/Combating%20Network%20Congestion.pdf
Downloads

Thank You Kelvin Lee Senior General Manager marketing.gp@greenpacket.com www.greenpacket.com

http://www.malaysianwireless.com	149
http://www.slideshare.net	24

Data Offloading Opportunity

by Green Packet on Oct 13, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 173

Statistics

Data Offloading Opportunity — Presentation Transcript