Case Study - Maximali : Finding a Niche in Small Medium Businesses
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Case Study - Maximali : Finding a Niche in Small Medium Businesses

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Georgia is one of the fastest growing economies amongst the Former Soviet Union (FSU) states. Whilst mobile penetration is over 80%, Internet penetration is just a little over 20% and broadband ...

Georgia is one of the fastest growing economies amongst the Former Soviet Union (FSU) states. Whilst mobile penetration is over 80%, Internet penetration is just a little over 20% and broadband penetration less than 5%. Development and modernization of telecommunications infrastructure in the last decade resulted in the country having 270 licensed mobile and fixed service providers.

With a strong economy fueling the emergence of small-medium businesses, users are connecting in greater numbers to the Internet for commercial applications. Maximali saw the relatively untapped opportunities presented by the niche SMB market which required highly reliable data services. It also recognized the need to position itself as an alternative wireless internet provider offering both data and VoIP services targeting residential and small-medium business with plans for extending services to popular resorts.

Discover how Greenpacket’s range of enterprise-grade WiMAX modems help Maximali support its commitment for wider coverage, better service quality and positive user experience.

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Case Study - Maximali : Finding a Niche in Small Medium Businesses Case Study - Maximali : Finding a Niche in Small Medium Businesses Document Transcript