Pro Social Internet (by John Grant to APG)

Social Media MeSpace Pop17 is the 1,159th most famous entertainer on the internet

JOIN OUR TWITTERSTORM ON WEDNESDAY APRIL 14th USING #WAKEUP IN YOUR TWEETS. Social Media Pro

Social Media
It’s a whole new ball game
Like sitting between 2 kids on a bus
Few old marketing models apply
New models emerging; brand utility, experiences, marketing enthusiasm
But there is another way

Social Marketing
Brands as ideas to live by New traditions & customs Trojan horses for social change
Many of your clients embraced CSR Nike Xchange, M&S PlanA etc.
Brand Opportunity is life enhancing CAUSE RELATED MARKETING 2.0

Video shown is at http://www.girleffect.org/share

Video Shown is at http://www.youtube.com/watch?v=7qOfuWxFpeE

Co-operation: focus on wellbeing of overall group Competition: focus on individual interests

10.5 Pro Social Applications

1. Social Production

2. Crowdfunding

3. Resource Sharing

4. Buyer Power

5. Missions

6. Trust networks

7. Transparency

8. Solidarity

9. Social Learning

10. Slacktivism

10.5 Taking the Piss

Video shown is at http://www.youtube.com/watch?v=BimSZ6ozDj4

“ By the end of this decade, power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal power. Everyone gets a chance to participate in large or small ways, giving a voice to ‘the silent majority’” Craig Newmark, Apr 2010

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Pro Social Internet (by John Grant to APG)

by greenormal on Apr 16, 2010

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Pro Social Internet (by John Grant to APG) — Presentation Transcript