Social Media MeSpace Pop17 is the 1,159th  most famous entertainer on the internet
 
JOIN OUR TWITTERSTORM ON WEDNESDAY APRIL 14th USING #WAKEUP IN YOUR TWEETS. Social Media Pro
 
Social Media <ul><li>It’s a whole new ball game </li></ul><ul><li>Like sitting between 2 kids on a bus </li></ul><ul><li>F...
Social Marketing <ul><li>Brands as ideas to live by New traditions & customs Trojan horses for social change </li></ul><ul...
Video shown is at http://www.girleffect.org/share
 
Video Shown is at http://www.youtube.com/watch?v=7qOfuWxFpeE
 
Co-operation: focus on wellbeing of overall group Competition: focus on individual interests
 
 
10.5 Pro Social Applications
1. Social Production
 
 
2. Crowdfunding
 
 
3. Resource Sharing
 
 
4. Buyer Power
 
 
5. Missions
 
 
6. Trust networks
 
 
7. Transparency
 
 
8. Solidarity
 
 
9. Social Learning
 
 
10. Slacktivism
 
 
10.5 Taking the Piss
 
 
Video shown is at http://www.youtube.com/watch?v=BimSZ6ozDj4
“ By the end of this decade, power and influence will shift largely to those people with the best reputations and trust ne...
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Pro Social Internet (by John Grant to APG)

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Exploring some ways the internet is being used to promote social good - and how brands could possibly get involved. Based upon my new book Co-opportunity (Wiley, 2010)

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Pro Social Internet (by John Grant to APG)

  1. 2. Social Media MeSpace Pop17 is the 1,159th most famous entertainer on the internet
  2. 4. JOIN OUR TWITTERSTORM ON WEDNESDAY APRIL 14th USING #WAKEUP IN YOUR TWEETS. Social Media Pro
  3. 6. Social Media <ul><li>It’s a whole new ball game </li></ul><ul><li>Like sitting between 2 kids on a bus </li></ul><ul><li>Few old marketing models apply </li></ul><ul><li>New models emerging; brand utility, experiences, marketing enthusiasm </li></ul><ul><li>But there is another way </li></ul>
  4. 7. Social Marketing <ul><li>Brands as ideas to live by New traditions & customs Trojan horses for social change </li></ul><ul><li>Many of your clients embraced CSR Nike Xchange, M&S PlanA etc. </li></ul><ul><li>Brand Opportunity is life enhancing CAUSE RELATED MARKETING 2.0 </li></ul>
  5. 8. Video shown is at http://www.girleffect.org/share
  6. 10. Video Shown is at http://www.youtube.com/watch?v=7qOfuWxFpeE
  7. 12. Co-operation: focus on wellbeing of overall group Competition: focus on individual interests
  8. 15. 10.5 Pro Social Applications
  9. 16. 1. Social Production
  10. 19. 2. Crowdfunding
  11. 22. 3. Resource Sharing
  12. 25. 4. Buyer Power
  13. 28. 5. Missions
  14. 31. 6. Trust networks
  15. 34. 7. Transparency
  16. 37. 8. Solidarity
  17. 40. 9. Social Learning
  18. 43. 10. Slacktivism
  19. 46. 10.5 Taking the Piss
  20. 49. Video shown is at http://www.youtube.com/watch?v=BimSZ6ozDj4
  21. 50. “ By the end of this decade, power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal power. Everyone gets a chance to participate in large or small ways, giving a voice to ‘the silent majority’” Craig Newmark, Apr 2010
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