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Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
Analyzing the shifting mobile media landscape
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Analyzing the shifting mobile media landscape

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The mobile media landscape is shifting rapidly. The mobile web will overtake the fixed Internet by 2015. The mobile usage is ramping up at a quicker velocity than the desktop version ever did. …

The mobile media landscape is shifting rapidly. The mobile web will overtake the fixed Internet by 2015. The mobile usage is ramping up at a quicker velocity than the desktop version ever did. Detailed insights, metrics and demographics on mobile internet use, app usage, app spent, smartphone marketshare, etc.

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  • 1. ANALYZING THE SHIFTING MOBILE MEDIA LANDSCAPE image by Mac Funamizu
  • 2. Contents
    • Mobile vs. Desktop
    • Mobile media activities by user group
    • App downloads & usage
    • Global smartphone market share
    • Conclusions
    • Sources and research credits
    Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
  • 3. Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
  • 4. Mobile on track to eclipse desktop www.greenorange.com
  • 5. Facebook usage is surprisingly higher on mobile compared to PC www.greenorange.com
  • 6. Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
  • 7. A quarter of mobile owners browse the mobile internet www.greenorange.com
  • 8. www.greenorange.com
  • 9. www.greenorange.com
  • 10. The average mobile media user is 32 and 54% are male www.greenorange.com
  • 11. Globally mobile internet use has grown 43% over the last year
    • Globally mobile internet use grew 43% over the last year .
    • Mobile social networking has grown 98% over the last year.
    • Young adults (18-29) are significantly more likely than all other age groups to use non-voice data applications (browsing, apps, games) on their mobile devices.
    • These services growing more popular among older adults (specifically, those ages 30-49 ).
    • The average mobile media user age 32 and is 46% female/54% male.
    www.greenorange.com
  • 12. Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
  • 13. www.greenorange.com
  • 14. Smartphone agegroups Klik op Invoegen >> Koptekst en voettekst om te wijzigen
  • 15. Android and iPhone users spend 79-80 minutes/day using apps
  • 16. iPod touch users download 37% more free apps as iPhone and Android users;
  • 17. iPhone OS users download three times the number of paid apps as webOS users
  • 18. iPhone users and Android users spend similarly
  • 19. iPhone OS average purchase price higher than Android
  • 20. Facebook, Google Maps and weather are the most popular apps www.greenorange.com
  • 21. Most popular used apps on the iPhone OS www.greenorange.com
  • 22. Most popular used apps on the Blackberry OS www.greenorange.com
  • 23. Most popular used apps on the Android OS www.greenorange.com
  • 24. Most popular used apps on all other smartphones www.greenorange.com
  • 25. App download & usage: summary of findings
    • Users across all platforms are highly engaged with apps ; iPod touch users even more
    • Android and iPhone users spend 79-80 min/day using apps , 100 min iPod Touch, 89 min webOS
    • Android and iPhone users download ~9 new apps/month , ~12 iPod touch, ~6 webOS
    • iPhone OS average purchase price higher than Android $8.36 Android, $8.18 iPhone
    • Android users that purchase paid apps download 5.0/month vs. 4.6 iPod touch, 3.6 iPhone, 2.5 webOS
    • Facebook, Google Maps and weather are the most popular apps
    www.greenorange.com
  • 26. Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
  • 27. Operating system worldwide May 2010 www.greenorange.com Smartphones generate 46% of mobile media traffic in May 2010, up from 22% in May 2008
  • 28. Worldwide traffic per operating system May 2010 www.greenorange.com Smartphones generate 46% of mobile media traffic in May 2010, up from 22% in May 2008
  • 29. Global smartphone marketshare
    • Smartphones with touchscreens and advanced operating systems are growing in popularity
    • In May 2010, smartphones generated 46% of mobile media traffic, up from 22% two years ago
    • The launch of new Android devices over the past year has led to rapid growth in the Android platform. Traffic from the Android platform has grown 29% month-over-month since May 2009.
    • In May 2010, worldwide number of Android devices is approximately 11.5 million divided over 14 devices, compared to one device a year ago
    • Worldwide the number of iPhones is approximately 27.5 million
    www.greenorange.com
  • 30. Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
  • 31. 1 out of 3 of phone owners using mobile media
    • Mobile on track to eclipse desktop in the year 2015, 1 out of 3 of phone owners using mobile media.
    • Globally mobile internet use has grown 43% over the last year
    • The most active -mobile user- age group are the younger adults (18-29)
    • The average mobile media user age 32 and is 46% female/54% male
    • Android and iPhone users spend 79-80 min/day using apps
    • Android and iPhone users download 9 new apps/month
    • Globally smartphones generate 46% of mobile media traffic , up from 22% two years ago.
    • Over the past year (from May 2009) the number of Android devices has grown 29%
    • Currently, worldwide, there are 27.5 million iPhones and 11.5 million Android devices
    www.greenorange.com
  • 32. Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
  • 33. Sources
    • http://www.mobilemarketingmagazine.co.uk/content/smartphone-adoption-32-eu5-countries-says-comscore
    • http://www.comscore.com/Press_Events/Press_Releases/2010/3/UK_Leads_European_Countries_in_Smartphone_Adoption_with_70_Growth_in_Past_12_Months
    • http://www.marketingcharts.com/direct/uk-leads-eu5-smartphone-adoption-12458/comscore-eu5-top-smartphone-platforms-jan-10-mar-2010jpg/
    • http://www.mobiletoday.co.uk/Mobile_Exec/O2_iPhone_sales_reach_2_million_mark.aspx
    • http://www.eurodroid.com/2010/05/report-one-in-five-smartphones-sold-in-the-uk-use-android-sales-up-four-fold-in-april/
    • http://www.guardian.co.uk/technology/2010/apr/30/android-google-uk-market-share
    • http://metrics.admob.com/wp-content/uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf
    • http://metrics.admob.com/2010/06/may-2010-country-data/
    • http://pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2/Internet-use-and-data-applications-using-mobile-phones.aspx?r=1
    • http://blog.nielsen.com/nielsenwire/online_mobile/the-state-of-mobile-apps/
    www.greenorange.com
  • 34. Research credits www.greenorange.com

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