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Case Study: From Consultant to Strategic Thinking Thought-Leader
 

Case Study: From Consultant to Strategic Thinking Thought-Leader

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Consultant Rich Horwath recognized a need for a book that would act as a roadmap to guide managers in elevating their focus from day-to-day tactical thinking to the big-picture insights of strategic ...

Consultant Rich Horwath recognized a need for a book that would act as a roadmap to guide managers in elevating their focus from day-to-day tactical thinking to the big-picture insights of strategic thinking. Writing the book was one thing; getting it into the hands of potential clients and managers who could truly benefit from his knowledge and experience was another. This case study looks at how Horwath solved his book distribution problems, and how he used the book to catapult him to the upper echelon of professionalism, label himself as a thought-leader on strategic thinking, and secure significant growth in his consulting and speaking business.

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    Case Study: From Consultant to Strategic Thinking Thought-Leader Case Study: From Consultant to Strategic Thinking Thought-Leader Document Transcript