Startups Tips In IL-Tech-Talks


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Since 1995, I've started six companies (so far). The last one is
In this talk, I will share some of the best practices that I learned (the hard way).
We will talk about technology, design and following your dreams with the best tools you can harness at a certain point of time.
For more events please checkout ILTechTalks meetup group -

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Startups Tips In IL-Tech-Talks

  1. 1. Startups Tips 7th July 2013
  2. 2. Ido Green Developer Advocate Google
  3. 3. Agenda ●Tips from my experience ●A Failed Story ●BS To Avoid ●Q&A
  4. 4. Entrepreneur A person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.
  5. 5. Mark Cuban "Don't start a company unless it's an obsession and something you love. If you have an exit strategy, it's not an obsession." Companies should be planning a legacy not exit strategy
  6. 6. Keep In Mind ● Companies are efficient ● Technology is becoming commodity ● Aim for real need ● Avoid a 'little feature' startup
  7. 7. Freemium, Premium and BlaBla ● Great product - you should/cloud give free samples. ● Agile & Organization & OPs are CSF. ● If you not sure about returning users - improve your product.
  8. 8. Hiring The Right People ● Do it yourself (Hire only when you must) ● Don't pass on great people ● CV are full of 'years of irrelevance' (Try before you hire) ● Empower your team - Level 5 Leader
  9. 9. Good Is Fine ● MVP - When good enough get the job. ● Agile as you move ○ Many small decisions are better then a huge one. ○ Small wins to keep momentum. ● It's a speed boat ○ Pivots quickly to increase the success rate ○ Money/Air/Time - you have a limited amount of it.
  10. 10. Start A Business Not a Startup ● Is it la-la land? ○ "We will use some ads here and there" ○ First we wish to gain users... ● Build to 'exit' --> Build to flop.
  11. 11. Belief And Reality ● We know what 'they' want. ● We can predict the future because... ● Progress is execution against our plans. ● We are the only one who do X.
  12. 12. How To Move The Needle? ● Focus - Focus and more focus ● Passion ● Execution (Everyone got wonderful ideas) ● Plan / have a clear strategy but be agile ● Find good advisors and be willing to listen
  13. 13. What to do fast? Build --> Ship --> Measure --> Improve -->
  14. 14. A Failed Story
  15. 15. Background (2003-2004) ● Classified Ads are one of the Internet's best cash cows with $1.4bn in 2001, 20% of all Internet advertising. ● Market may grow to replace the $20bn printed newspapers classified sales. ● The company operates a successful classifieds search tool in Israel as a joint venture with a leading portal, and prepares to implement the concept in the USA.
  16. 16. The Need ● There are thousands of classifieds websites across the web with diverse specialties and geographic focus. ● Consumers don't know all relevant websites. ● Searching takes too long.
  17. 17. The Product ● A dedicated portal for classified ● Offers added value services: ○ Ad history ○ Geo/local ○ Price predictor ○ Trends
  18. 18. Penetration / Revenue Models ● The service is sticky, and characterized by repeat users and multiple impressions. ● Thus, ROI on buying traffic and running campaigns is high. ● A click in means several clicks out. ● Per-click referral fee ● Expect ~30 cents per click, 10s of millions clicks per month. ● Display advertising ● eCPMs in verticals like 'cars' are high.
  19. 19. What Went Wrong? ● Listen to users ("We need a faster horse") ● Fail often fail quickly (try to avoid 'known' mistakes) ● Follow people advice (Ignore some and try to understand it) ● Distribution / Market penetration (Harder - you think)
  20. 20. WTF? ● Strategic partners ○ "Win-Win" situation (or not) ○ Don't put all your eggs in one basket (Even if you must)
  21. 21. Lessons Learned ● Focus: solve one main pain-point. ● Founding Team Budget: You will need more than you think. ● Partners The “management team” is not the “decision making” team. It’s a support function.
  22. 22. What To Avoid
  23. 23. Entrepreneurs and BS ● “No one else can do what we're doing.” ● “Our product will go viral.” ● “Our projections are conservative.” ● “The large companies in our market are too big / slow to compete with us.” ● “Fortune 500 companies are set to do X with us.” ● “Hurry up because other investors are about to do our deal.” ● “We filed patents so our intellectual property is protected.” ● “All we have to do is get 1% of the market.”
  24. 24. Investors and BS ● “Show us some traction, and we will invest.” ● “This is a plain, vanilla term sheet.” ● “We love to co-invest with other firms.” ● “I liked your company, but my partners didn’t.” ● “We have lots of bandwidth to dedicate to your company.” ● “We are patient investors who want to help you build a great company.” ● “There are no companies in our portfolio that conflict with what you're doing.”
  25. 25. Resources ● ● ● Entrepreneurship Corner @ Stanford ● ● ●
  26. 26. Q & A Thank you!