From Yahoo to Google to Facebook

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What have change in the web in the last 15 years.

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From Yahoo to Google to Facebook

  1. 1. From Yahoo to Google to Facebook Ido Green JPR 2010
  2. 2. Fundamental Disruptions • Radio to TV • TV to Yahoo (Ads/display) • Yahoo to Google (AdSense/Search) • Google to Facebook (Ad,freemuim/Social)
  3. 3. Portals • Few quality web sites: Yahoo, AOL,MSN. • Had power in distributing ‘eyeballs’ to Advertiser. • Low users sophistication. Less search and more browsing/surfing.
  4. 4. Portals • Few quality web sites: Yahoo, AOL,MSN. • Had power in distributing ‘eyeballs’ to Advertiser. • Low users sophistication. Less search and more browsing/surfing.
  5. 5. Googleization • Enabling “The Long Tail” Explosion of niche, quality sites. • Power shifted from portals to major search engines. • The power of ‘Ad’ as valid search result.
  6. 6. Googleization • Enabling “The Long Tail” Explosion of niche, quality sites. • Power shifted from portals to major search engines. • The power of ‘Ad’ as valid search result.
  7. 7. Social Web • Explosion of content. It’s not (only) websites but people. • Very sophisticated, young, board band users. • hyper-local and hyper- global.
  8. 8. Social commerce • Multiplayer online games - Zynga, Playfish etc’. • Rely on the power of the social graph to promote their games to new users. • Location/Geo - lots of startups are working on new business modules.
  9. 9. Social commerce • Multiplayer online games - Zynga, Playfish etc’. • Rely on the power of the social graph to promote their games to new users. • Location/Geo - lots of startups are working on new business modules.
  10. 10. Social commerce • Multiplayer online games - Zynga, Playfish etc’. • Rely on the power of the social graph to promote their games to new users. • Location/Geo - lots of startups are working on new business modules.
  11. 11. Social commerce • Multiplayer online games - Zynga, Playfish etc’. • Rely on the power of the social graph to promote their games to new users. • Location/Geo - lots of startups are working on new business modules.
  12. 12. Thank you!

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