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From Yahoo
to Google to Facebook

        Ido Green
         JPR 2010
Fundamental Disruptions

• Radio to TV
• TV to Yahoo
  (Ads/display)
• Yahoo to Google
  (AdSense/Search)
• Google to Face...
Portals
•   Few quality web
    sites: Yahoo,
    AOL,MSN.

•   Had power in
    distributing ‘eyeballs’
    to Advertiser...
Portals
•   Few quality web
    sites: Yahoo,
    AOL,MSN.

•   Had power in
    distributing ‘eyeballs’
    to Advertiser...
Googleization

• Enabling “The Long Tail”
  Explosion of niche, quality sites.
• Power shifted from portals to
  major sea...
Googleization

• Enabling “The Long Tail”
  Explosion of niche, quality sites.
• Power shifted from portals to
  major sea...
Social Web

• Explosion of content.
  It’s not (only) websites
  but people.
• Very sophisticated,
  young, board band use...
Social commerce


• Multiplayer online games - Zynga,
  Playfish etc’.
• Rely on the power of the social graph to
  promote...
Social commerce


• Multiplayer online games - Zynga,
  Playfish etc’.
• Rely on the power of the social graph to
  promote...
Social commerce


• Multiplayer online games - Zynga,
  Playfish etc’.
• Rely on the power of the social graph to
  promote...
Social commerce


• Multiplayer online games - Zynga,
  Playfish etc’.
• Rely on the power of the social graph to
  promote...
Thank you!
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From Yahoo to Google to Facebook

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Transcript of "From Yahoo to Google to Facebook"

  1. 1. From Yahoo to Google to Facebook Ido Green JPR 2010
  2. 2. Fundamental Disruptions • Radio to TV • TV to Yahoo (Ads/display) • Yahoo to Google (AdSense/Search) • Google to Facebook (Ad,freemuim/Social)
  3. 3. Portals • Few quality web sites: Yahoo, AOL,MSN. • Had power in distributing ‘eyeballs’ to Advertiser. • Low users sophistication. Less search and more browsing/surfing.
  4. 4. Portals • Few quality web sites: Yahoo, AOL,MSN. • Had power in distributing ‘eyeballs’ to Advertiser. • Low users sophistication. Less search and more browsing/surfing.
  5. 5. Googleization • Enabling “The Long Tail” Explosion of niche, quality sites. • Power shifted from portals to major search engines. • The power of ‘Ad’ as valid search result.
  6. 6. Googleization • Enabling “The Long Tail” Explosion of niche, quality sites. • Power shifted from portals to major search engines. • The power of ‘Ad’ as valid search result.
  7. 7. Social Web • Explosion of content. It’s not (only) websites but people. • Very sophisticated, young, board band users. • hyper-local and hyper- global.
  8. 8. Social commerce • Multiplayer online games - Zynga, Playfish etc’. • Rely on the power of the social graph to promote their games to new users. • Location/Geo - lots of startups are working on new business modules.
  9. 9. Social commerce • Multiplayer online games - Zynga, Playfish etc’. • Rely on the power of the social graph to promote their games to new users. • Location/Geo - lots of startups are working on new business modules.
  10. 10. Social commerce • Multiplayer online games - Zynga, Playfish etc’. • Rely on the power of the social graph to promote their games to new users. • Location/Geo - lots of startups are working on new business modules.
  11. 11. Social commerce • Multiplayer online games - Zynga, Playfish etc’. • Rely on the power of the social graph to promote their games to new users. • Location/Geo - lots of startups are working on new business modules.
  12. 12. Thank you!
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