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Why Should I Love Leith?
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Why Should I Love Leith?


This presentation sets out the reasons why Leithers should join the movement and make a We Love Leith Pledge to improve their neighbourhood.

This presentation sets out the reasons why Leithers should join the movement and make a We Love Leith Pledge to improve their neighbourhood.

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  • 1. A presentation by Alastair Tibbitt
  • 2. What is We Love Leith?
    • The We Love Leith Campaign aims to improve our neighbourhood by helping everyone make better travel choices.
    • Why?
    • How?
    • What you can do to get involved.
  • 3. Why Travel?
    • Transport is one of the top three sources of Green House Gases.
    • Our Carbon footprint is growing.
  • 4. Travel Largest Growth Area
    • If we're serious about reducing our GHG emissions then we need to tackle this trend!
  • 5. Physical Health Impact
    • Poor air quality associated with health problems, like asthma, cancer and heart disease.
    • Young, Elderly and Pregnant women most affected.
    • Causes 24,000 premature deaths each year in UK
  • 6. Mental Health Impact
    • Traffic cuts the number of local friendships people have by 75%.
  • 7. Ownership of Public Space
    • On quiet streets people feel a much greater sense of ownership over local public spaces.
    • On the busiest streets, people even seem to give up the fronts of their houses to the traffic.
  • 8. Impacts Of Active Travel
    • Where cities have CHOSEN to encourage active travel, instead of car travel interesting things happen.
    • Improved individual physical and mental health
    • More vibrant public spaces
    • More economic activity
    • Lower local and global pollution
    • Less accidents
  • 9. Reduced Death Rates
    • Cycling just 1 hour per week, or more, makes a huge difference to your life expectancy!
  • 10. More Vibrant Places
    • The Copenhagen experience shows that an increase in pedestrianised areas increases the number of people spending time (and money) in the city.
  • 11. More Economic Activity
  • 12. Reduced Accidents
  • 13. High Traffic Vs Active Travel
    • High Traffic
    • Climate change
    • Physical health
    • Mental health
    • Social isolation
    • High personal and state costs.
    • Active Travel
    • Low pollution
    • Improved health
    • Economic benefit
    • Less accidents
    • Improved Social Cohesion and “sense of community.”
  • 14. Where is Leith?
    • Just 49% of Leith households have one car or more.
    • Just under 20% of Leithers have a 'limiting' illness. (16.6% = Edinburgh average).
    • Leithers identify public transport and road improvements amongst their 'top five' priorities for improvement.
  • 15. Comparison?
    • At the moment Leith is better than Brisbane! But can we become more like Copenhagen?
  • 16. What is possible?
    • In Odense, Denmark – between 1999-2002:
    • Cycle traffic increased by 20 % - 35 million new cycle trips
    • 25,000 extra cycle trips every day
    • More than half of the new cyclists used to drive their car
    • Cycle accidents have decreased by 20%
    • 2131 living years were obtained
    • Savings on the health budget are double the size of the investment
    • Reduction in production loss are 5 times the investment
  • 17. What is possible?
    • In Scotland, SUSTRANS worked with 30 Scottish Local Authorities.
    • Spent £4,327,013.00 on 182 schools projects across Scotland – but none in Edinburgh.
    • Achieved a 60.6% increase in the numbers of pupils walking or cycling to participating schools in just one year.
    • All with simple measures, like improving local path networks and road crossings, providing more cycle storage and promotion campaigns.
  • 18. Lessons For Leith
    • It is possible to change the way people travel in a short space of time.
    • Investment in behaviour change, as important as investment in physical infrastructure.
    • Investment in these types of measures is cost effective.
    • Promoting 'vibrant people places' is vital if Leith is to continue to attract jobs, employers and tourists.
  • 19. We Love Leith Campaign
    • “ We Love Leith” campaign is mainly a behaviour change campaign, based on 7 pledges.
  • 20. Pledge Your Love For Leith
    • Use my local shops more often, getting discounts with my 'We Love Leith' Bonus Bag.
    • Save time by getting more of my shopping delivered to my door.
    • Work from home at least once every two weeks, instead of driving there every day.
    • Increase the number of times I walk, cycle or travel by bus.
    • Increase the number of times I walk or cycle with my kids to school.
    • Join the City Car Club using my We Love Leith discount.
    • Cut the pollution my car produces by adopting 'Eco-driving' techniques.
  • 21. Helping with your pledge
    • Trained volunteer coaches will follow up on your pledge, if you want.
    • Green travel advice at – and mailed direct to every household in Leith.
    • Regular promotion events to inspire you and give you a chance to try something new.
    • SMS help service. Text LOVE, followed by your question, to 60777.
    • Free recycled bikes available to get you started.
    • Discounts on Car Club and in local shops.
  • 22. Future Leith Travel Plan
    • Leith is not an 'average' neighbourhood.
    • Based on the opinions of hundreds of local residents.
    • Will make recommendations for Neighbourhood Partnership, Public Transport Providers and others.
    • Greener Leith will work to 'lever in' funding to take the Future Travel Plan forwards.
  • 23. What Can You Do?
    • Join the Movement - make your We Love Leith pledge at:
    • Take our travel survey at:
    • Help others make better travel choices by becoming a We Love Leith volunteer. Email: [email_address]
    • Sign up for sms updates. Text LOVE to 60777 and we'll text you with event alerts and special offers. You could win one of the monthly prizes!
  • 24. Thank You!
  • 25. References Facts and diagrams on Danish case studies in this presentation are taken from presentations by Jan Gehls, Prof. Lars Bo Andersen and Troels Andersen here: Facts and diagrams on Scottish Carbon Footprint are from the Stockholm Environment Institute: Facts and diagrams on impact of traffic on neighbour relationships available at Living Streets: SUSTRANS National Hands-up Survey Report: City of Edinburgh Council information on Local Air Quality and Edinburgh Travel Statistics: