Why Should I Love Leith?

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This presentation sets out the reasons why Leithers should join the movement and make a We Love Leith Pledge to improve their neighbourhood.

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Why Should I Love Leith?

  1. 1. A presentation by Alastair Tibbitt www.weloveleith.com
  2. 2. What is We Love Leith? <ul><li>The We Love Leith Campaign aims to improve our neighbourhood by helping everyone make better travel choices. </li></ul><ul><li>Why? </li></ul><ul><li>How? </li></ul><ul><li>What you can do to get involved. </li></ul>
  3. 3. Why Travel? <ul><li>Transport is one of the top three sources of Green House Gases. </li></ul><ul><li>Our Carbon footprint is growing. </li></ul>
  4. 4. Travel Largest Growth Area <ul><li>If we're serious about reducing our GHG emissions then we need to tackle this trend! </li></ul>
  5. 5. Physical Health Impact <ul><li>Poor air quality associated with health problems, like asthma, cancer and heart disease. </li></ul><ul><li>Young, Elderly and Pregnant women most affected. </li></ul><ul><li>Causes 24,000 premature deaths each year in UK </li></ul>
  6. 6. Mental Health Impact <ul><li>Traffic cuts the number of local friendships people have by 75%. </li></ul>
  7. 7. Ownership of Public Space <ul><li>On quiet streets people feel a much greater sense of ownership over local public spaces. </li></ul><ul><li>On the busiest streets, people even seem to give up the fronts of their houses to the traffic. </li></ul>
  8. 8. Impacts Of Active Travel <ul><li>Where cities have CHOSEN to encourage active travel, instead of car travel interesting things happen. </li></ul><ul><li>Improved individual physical and mental health </li></ul><ul><li>More vibrant public spaces </li></ul><ul><li>More economic activity </li></ul><ul><li>Lower local and global pollution </li></ul><ul><li>Less accidents </li></ul>
  9. 9. Reduced Death Rates <ul><li>Cycling just 1 hour per week, or more, makes a huge difference to your life expectancy! </li></ul>
  10. 10. More Vibrant Places <ul><li>The Copenhagen experience shows that an increase in pedestrianised areas increases the number of people spending time (and money) in the city. </li></ul>
  11. 11. More Economic Activity
  12. 12. Reduced Accidents
  13. 13. High Traffic Vs Active Travel <ul><li>High Traffic </li></ul><ul><li>Climate change </li></ul><ul><li>Physical health </li></ul><ul><li>Mental health </li></ul><ul><li>Social isolation </li></ul><ul><li>High personal and state costs. </li></ul><ul><li>Active Travel </li></ul><ul><li>Low pollution </li></ul><ul><li>Improved health </li></ul><ul><li>Economic benefit </li></ul><ul><li>Less accidents </li></ul><ul><li>Improved Social Cohesion and “sense of community.” </li></ul>
  14. 14. Where is Leith? <ul><li>Just 49% of Leith households have one car or more. </li></ul><ul><li>Just under 20% of Leithers have a 'limiting' illness. (16.6% = Edinburgh average). </li></ul><ul><li>Leithers identify public transport and road improvements amongst their 'top five' priorities for improvement. </li></ul>
  15. 15. Comparison? <ul><li>At the moment Leith is better than Brisbane! But can we become more like Copenhagen? </li></ul>
  16. 16. What is possible? <ul><li>In Odense, Denmark – between 1999-2002: </li></ul><ul><li>Cycle traffic increased by 20 % - 35 million new cycle trips </li></ul><ul><li>25,000 extra cycle trips every day </li></ul><ul><li>More than half of the new cyclists used to drive their car </li></ul><ul><li>Cycle accidents have decreased by 20% </li></ul><ul><li>2131 living years were obtained </li></ul><ul><li>Savings on the health budget are double the size of the investment </li></ul><ul><li>Reduction in production loss are 5 times the investment </li></ul>
  17. 17. What is possible? <ul><li>In Scotland, SUSTRANS worked with 30 Scottish Local Authorities. </li></ul><ul><li>Spent £4,327,013.00 on 182 schools projects across Scotland – but none in Edinburgh. </li></ul><ul><li>Achieved a 60.6% increase in the numbers of pupils walking or cycling to participating schools in just one year. </li></ul><ul><li>All with simple measures, like improving local path networks and road crossings, providing more cycle storage and promotion campaigns. </li></ul>
  18. 18. Lessons For Leith <ul><li>It is possible to change the way people travel in a short space of time. </li></ul><ul><li>Investment in behaviour change, as important as investment in physical infrastructure. </li></ul><ul><li>Investment in these types of measures is cost effective. </li></ul><ul><li>Promoting 'vibrant people places' is vital if Leith is to continue to attract jobs, employers and tourists. </li></ul>
  19. 19. We Love Leith Campaign <ul><li>“ We Love Leith” campaign is mainly a behaviour change campaign, based on 7 pledges. </li></ul>
  20. 20. Pledge Your Love For Leith <ul><li>Use my local shops more often, getting discounts with my 'We Love Leith' Bonus Bag. </li></ul><ul><li>Save time by getting more of my shopping delivered to my door. </li></ul><ul><li>Work from home at least once every two weeks, instead of driving there every day. </li></ul><ul><li>Increase the number of times I walk, cycle or travel by bus. </li></ul><ul><li>Increase the number of times I walk or cycle with my kids to school. </li></ul><ul><li>Join the City Car Club using my We Love Leith discount. </li></ul><ul><li>Cut the pollution my car produces by adopting 'Eco-driving' techniques. </li></ul>
  21. 21. Helping with your pledge <ul><li>Trained volunteer coaches will follow up on your pledge, if you want. </li></ul><ul><li>Green travel advice at www.weloveleith.com – and mailed direct to every household in Leith. </li></ul><ul><li>Regular promotion events to inspire you and give you a chance to try something new. </li></ul><ul><li>SMS help service. Text LOVE, followed by your question, to 60777. </li></ul><ul><li>Free recycled bikes available to get you started. </li></ul><ul><li>Discounts on Car Club and in local shops. </li></ul>
  22. 22. Future Leith Travel Plan <ul><li>Leith is not an 'average' neighbourhood. </li></ul><ul><li>Based on the opinions of hundreds of local residents. </li></ul><ul><li>Will make recommendations for Neighbourhood Partnership, Public Transport Providers and others. </li></ul><ul><li>Greener Leith will work to 'lever in' funding to take the Future Travel Plan forwards. </li></ul>
  23. 23. What Can You Do? <ul><li>Join the Movement - make your We Love Leith pledge at: www.weloveleith.com/pledge </li></ul><ul><li>Take our travel survey at: www.greenerleith.org/travel </li></ul><ul><li>Help others make better travel choices by becoming a We Love Leith volunteer. Email: [email_address] </li></ul><ul><li>Sign up for sms updates. Text LOVE to 60777 and we'll text you with event alerts and special offers. You could win one of the monthly prizes! </li></ul>
  24. 24. Thank You!
  25. 25. References Facts and diagrams on Danish case studies in this presentation are taken from presentations by Jan Gehls, Prof. Lars Bo Andersen and Troels Andersen here: http://tinyurl.com/c5jlhd Facts and diagrams on Scottish Carbon Footprint are from the Stockholm Environment Institute: http://tinyurl.com/cqw5uc Facts and diagrams on impact of traffic on neighbour relationships available at Living Streets: http://tinyurl.com/6329rz SUSTRANS National Hands-up Survey Report: http://tinyurl.com/c2zz6v City of Edinburgh Council information on Local Air Quality and Edinburgh Travel Statistics: www.edinburgh.gov.uk

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