Activist.Training.Practical Politics.Forum.2008ppt
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Activist.Training.Practical Politics.Forum.2008ppt

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power point on how you can win your campaign

power point on how you can win your campaign

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    Activist.Training.Practical Politics.Forum.2008ppt Activist.Training.Practical Politics.Forum.2008ppt Presentation Transcript

    • PRACTICAL POLITICS The Nuts and Bolts of Grassroots Activism
    • Developing a Grassroots Strategy
      • Set Priorities
      • What is your issue?
      • Difference between “Strategy” and “Tactics”
      • Make a campaign plan
      • Timeline, budget, audience
      • Goal
    • Timeline
      • Are there deadlines for action?
      • Start at “D” day and work back
        • Example Election Day
      • Set realistic goals
      • Make a calendar
    • Sample Electoral Campaign Timeline November 4 Election Day Nov. 2-4 GOTV Calls and Honk and Wave Oct. 29 Last mail out October 24- Nov. 4 Last phone bank Oct. 18-19 Second mail out Oct. 1 First mail out/Absentee Sept-Oct Walk precincts Mid Sept: Fundraiser/Order signs Sept 1 Walk piece ready for precinct walking/handouts July-Aug House parties/Kick off July Prepare simple handouts/website June Fund appeal letter/follow up phone calls/Other fund appeal calls Issues research Data base coordinator Treasurer Campaign volunteer coordinator
    • Budget
      • Overall costs
      • How to get them?
      • Fundraising
      • Allocation – set priorities
      • Bank account, Treasurer
    • Framing
      • What messages work?
      • What is a “frame”?
      • Keep your message in context/timely
      • “ KISS”
        • Keep it Simple Stupid!
      • Buzz words and sound bites/Timely
        • Change we can believe in
        • New Leadership
        • New jobs for a new economy
    • Examples of Frames
      • “No Child Left Behind”
      • “Pro Life”
      • “Defense of Marriage” Act
      • Change we can believe in
      • Clean Energy
      • New jobs for new economy
    • Working with Volunteers
      • Attracting volunteers
      • Assigning tasks
        • The right person for the job
        • Interest and skill based
      • Making it fun
      • Follow up
      • Rewards Plus
      • Can you fire a volunteer?
    • Where to Find Volunteers
      • Environmental Groups
      • Social Justice Groups
      • Homeowners’ Associations
      • Community Groups
      • Seniors
      • Young people/Students
      • Parents
      • Other interest groups
    • Using Volunteers
      • Match talents with needs
      • Petitioning
      • Phone banking
      • Fundraising
      • Research
      • PR
      • Outreach
      • Bookkeeping
      • Office help
      • Fundraising and keeping data base
    • Likely allies
      • Like minded individuals and Groups
      • Environmentalists
      • Neighborhood groups
      • Good Government activists
      • National/State groups working on your issue
    • Unlikely Allies
      • Keep open horizons
      • Tax payer groups
      • Parents
      • Small Business
      • Church groups
      • People who are against your opponent
    • Lobbying Officials
      • Be prepared
      • Know who is in charge
      • Have a specific action
      • Do your homework
      • Know their position
      • Know their constituency
    • Lobbying cont.
      • Take at least two to a meeting with the official
      • Take notes
      • Bring written material
      • Be polite
      • Be on time
      • Act professional
      • Follow up
    • Public Hearings
      • Be prepared
      • Have a spokesperson
      • Keep comments short
      • Don’t repeat
      • Polite
      • Hand outs ok
      • Large presence
    • Activist Tactics
      • Tabling
      • Petitioning
      • Events
      • Press
      • Canvassing
      • Phone Banking
    • Tabling
      • Use an ironing board
      • Easy to read material
      • Be polite
      • Sign up sheets/Posters
      • Don’t block entrances
      • Know the 1 st Amendment
      • Keep a schedule
    •  
    • Petitioning
      • Know the rules/laws
      • Is it election/pressure on electeds?
      • Keep it simple
      • Similar to tabling
      • Strategically choose locations
        • Park Service for deer
        • WalMart for working conditions/Unions
    • Events
      • Many events allow tables
      • Make sure it’s a fit
      • Be visible, polite
      • Have plenty of material for audience
      • Good place for sign ups
        • College of Marin events
        • Solar events
        • Clean energy events/hearings
    • Canvassing
      • Going door to door
      • Election or other?
      • Weekends/dinner hour
      • Be polite
      • If it’s election, use your lists.
      • Up one side, down the other
      • Teamwork
      • Dog treats
    • Phone Banking
      • Tactic for follow ups to
        • Event invitations
        • Fundraising pitches
        • Polling/surveys
      • Find large place
      • Have a script
      • Provide food for volunteers
      • Keep track of responses
    • Dealing with the Press
      • Press releases
      • Press Conferences
      • Letters to the Editor
      • OpEds
      • Cultivating “friendly” reporters
      • Editorial Meetings
    • The Press Release
      • Keep it short
      • White space
      • Who What Where When
      • Contact info up front
      • Short quotes
      • Punchy Headline
      • Know the right person to contact
      • Follow up
    • The Press Conference
      • Have a good visual reason for calling the press conference
      • Dramatic
      • At the “site”
      • At the Hearing
      • When something important has occurred
      • Spokesperson
      • Written comments
    • Letters to the Editor
      • Choose a “scribe”
      • Not all the same voice
      • Simple and short (250 words optimum)
      • Respond to paper’s stand/other letters
      • Use email
        • Consider their website, local blogs
      • Respectful even if critical
      • Use non-celebrities
    • OpEds
      • Longer format
      • Have a photo available
      • A good editor
      • Short paragraphs to the point
      • Can respond to another one
    • Blogs
      • Use existing paper’s websites
      • Crate your own blog on your website
      • Use political/environmental websites
        • Calitics
        • Sierra Club
        • Sfgate
    • The “friendly” Reporter
      • Find out who’s covering your issue
      • Get to know them
      • Be respectful
      • Return calls
      • If they’re not friendly, see who is
      • Have a spokseperson
    • Editorial Meetings
      • They usually call you
      • If not, ask
      • Bring two or three –they will!
      • Be on time, polite, prepared
      • Written materials
      • Don’t be cowed
      • OK to call back
    • Creating Effective Materials
      • “ KISS”
      • No more than 3-4 “bullet” points
        • Prioritize your message
      • Pictures and graphics
      • Not too busy (White Space)
      • “ Blocks” of information/photos
      • Color choices
      • Cost
    • Materials Continued
      • Mailers
      • Handouts/walk pieces
      • Surveys/questionnaires
      • Newsletters
      • “ Dear Friend” Cards
      • Ads
      • Letters to supporters
      • Posters
      • Websites
    •  
    •  
    • Know Your Opposition
      • Research
      • Public record
        • Court files
        • Property records
        • Their past and present filings
        • Web
        • Newspapers
      • Other sources
    •  
    • Fundraising
      • Events
      • Major Donor drives
      • Smaller donor drives
      • Grants
      • Dialing for Dollars
      • Letters
    • Circles of Power
    • Events
      • Low return
      • Big investment – Time and money
      • Need a committee
      • Get donations – Food and wine
      • Have a budget
      • Good for publicity
      • Always have sponsors
    • Major Donor
      • Finance Committee
      • Who donated to like-minded causes?
      • High end house parties
      • Good contacts
      • Personal calls/visits
      • Follow up
      • Thanks
    • Smaller Donors
      • Invite to events
      • Letters to supporters
      • Ask Again
      • Friends and family and their F and F
      • Phone banks
      • “Pass the hat”
      • Merchant drives
    • Grants
      • Non-profit organizations
      • Know the Foundation’s guidelines
      • See who they’ve funded
      • Consider professional help
      • Have a clear budget
      • Foundation Center
      • Internet
    • “Dialing for Dollars”
      • The candidate or chief fundraiser
      • Call “high donors”
      • Use volunteers for smaller donors
      • Keep a list
      • Script
      • Be friendly
      • Ask then wait
      • Thank them
    • Letters
      • Keep them short and simple
      • Highlight the “ask”
      • Get to the point
      • One page
      • Include a remit envelope
      • “PS”
      • Follow up calls
    • Are you ready to run?
      • Why do you want to run?
      • “ Fire in the belly”
      • Is this the right office?
      • What does your family think?
      • Is this the right time?
      • Can you afford it
        • Money
        • Time
        • Nasty attacks and ie’s