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Activist.Training.Practical Politics.Forum.2008ppt

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power point on how you can win your campaign

power point on how you can win your campaign

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  • 1. PRACTICAL POLITICS The Nuts and Bolts of Grassroots Activism
  • 2. Developing a Grassroots Strategy
    • Set Priorities
    • What is your issue?
    • Difference between “Strategy” and “Tactics”
    • Make a campaign plan
    • Timeline, budget, audience
    • Goal
  • 3. Timeline
    • Are there deadlines for action?
    • Start at “D” day and work back
      • Example Election Day
    • Set realistic goals
    • Make a calendar
  • 4. Sample Electoral Campaign Timeline November 4 Election Day Nov. 2-4 GOTV Calls and Honk and Wave Oct. 29 Last mail out October 24- Nov. 4 Last phone bank Oct. 18-19 Second mail out Oct. 1 First mail out/Absentee Sept-Oct Walk precincts Mid Sept: Fundraiser/Order signs Sept 1 Walk piece ready for precinct walking/handouts July-Aug House parties/Kick off July Prepare simple handouts/website June Fund appeal letter/follow up phone calls/Other fund appeal calls Issues research Data base coordinator Treasurer Campaign volunteer coordinator
  • 5. Budget
    • Overall costs
    • How to get them?
    • Fundraising
    • Allocation – set priorities
    • Bank account, Treasurer
  • 6. Framing
    • What messages work?
    • What is a “frame”?
    • Keep your message in context/timely
    • “ KISS”
      • Keep it Simple Stupid!
    • Buzz words and sound bites/Timely
      • Change we can believe in
      • New Leadership
      • New jobs for a new economy
  • 7. Examples of Frames
    • “No Child Left Behind”
    • “Pro Life”
    • “Defense of Marriage” Act
    • Change we can believe in
    • Clean Energy
    • New jobs for new economy
  • 8. Working with Volunteers
    • Attracting volunteers
    • Assigning tasks
      • The right person for the job
      • Interest and skill based
    • Making it fun
    • Follow up
    • Rewards Plus
    • Can you fire a volunteer?
  • 9. Where to Find Volunteers
    • Environmental Groups
    • Social Justice Groups
    • Homeowners’ Associations
    • Community Groups
    • Seniors
    • Young people/Students
    • Parents
    • Other interest groups
  • 10. Using Volunteers
    • Match talents with needs
    • Petitioning
    • Phone banking
    • Fundraising
    • Research
    • PR
    • Outreach
    • Bookkeeping
    • Office help
    • Fundraising and keeping data base
  • 11. Likely allies
    • Like minded individuals and Groups
    • Environmentalists
    • Neighborhood groups
    • Good Government activists
    • National/State groups working on your issue
  • 12. Unlikely Allies
    • Keep open horizons
    • Tax payer groups
    • Parents
    • Small Business
    • Church groups
    • People who are against your opponent
  • 13. Lobbying Officials
    • Be prepared
    • Know who is in charge
    • Have a specific action
    • Do your homework
    • Know their position
    • Know their constituency
  • 14. Lobbying cont.
    • Take at least two to a meeting with the official
    • Take notes
    • Bring written material
    • Be polite
    • Be on time
    • Act professional
    • Follow up
  • 15. Public Hearings
    • Be prepared
    • Have a spokesperson
    • Keep comments short
    • Don’t repeat
    • Polite
    • Hand outs ok
    • Large presence
  • 16. Activist Tactics
    • Tabling
    • Petitioning
    • Events
    • Press
    • Canvassing
    • Phone Banking
  • 17. Tabling
    • Use an ironing board
    • Easy to read material
    • Be polite
    • Sign up sheets/Posters
    • Don’t block entrances
    • Know the 1 st Amendment
    • Keep a schedule
  • 18.  
  • 19. Petitioning
    • Know the rules/laws
    • Is it election/pressure on electeds?
    • Keep it simple
    • Similar to tabling
    • Strategically choose locations
      • Park Service for deer
      • WalMart for working conditions/Unions
  • 20. Events
    • Many events allow tables
    • Make sure it’s a fit
    • Be visible, polite
    • Have plenty of material for audience
    • Good place for sign ups
      • College of Marin events
      • Solar events
      • Clean energy events/hearings
  • 21. Canvassing
    • Going door to door
    • Election or other?
    • Weekends/dinner hour
    • Be polite
    • If it’s election, use your lists.
    • Up one side, down the other
    • Teamwork
    • Dog treats
  • 22. Phone Banking
    • Tactic for follow ups to
      • Event invitations
      • Fundraising pitches
      • Polling/surveys
    • Find large place
    • Have a script
    • Provide food for volunteers
    • Keep track of responses
  • 23. Dealing with the Press
    • Press releases
    • Press Conferences
    • Letters to the Editor
    • OpEds
    • Cultivating “friendly” reporters
    • Editorial Meetings
  • 24. The Press Release
    • Keep it short
    • White space
    • Who What Where When
    • Contact info up front
    • Short quotes
    • Punchy Headline
    • Know the right person to contact
    • Follow up
  • 25. The Press Conference
    • Have a good visual reason for calling the press conference
    • Dramatic
    • At the “site”
    • At the Hearing
    • When something important has occurred
    • Spokesperson
    • Written comments
  • 26. Letters to the Editor
    • Choose a “scribe”
    • Not all the same voice
    • Simple and short (250 words optimum)
    • Respond to paper’s stand/other letters
    • Use email
      • Consider their website, local blogs
    • Respectful even if critical
    • Use non-celebrities
  • 27. OpEds
    • Longer format
    • Have a photo available
    • A good editor
    • Short paragraphs to the point
    • Can respond to another one
  • 28. Blogs
    • Use existing paper’s websites
    • Crate your own blog on your website
    • Use political/environmental websites
      • Calitics
      • Sierra Club
      • Sfgate
  • 29. The “friendly” Reporter
    • Find out who’s covering your issue
    • Get to know them
    • Be respectful
    • Return calls
    • If they’re not friendly, see who is
    • Have a spokseperson
  • 30. Editorial Meetings
    • They usually call you
    • If not, ask
    • Bring two or three –they will!
    • Be on time, polite, prepared
    • Written materials
    • Don’t be cowed
    • OK to call back
  • 31. Creating Effective Materials
    • “ KISS”
    • No more than 3-4 “bullet” points
      • Prioritize your message
    • Pictures and graphics
    • Not too busy (White Space)
    • “ Blocks” of information/photos
    • Color choices
    • Cost
  • 32. Materials Continued
    • Mailers
    • Handouts/walk pieces
    • Surveys/questionnaires
    • Newsletters
    • “ Dear Friend” Cards
    • Ads
    • Letters to supporters
    • Posters
    • Websites
  • 33.  
  • 34.  
  • 35. Know Your Opposition
    • Research
    • Public record
      • Court files
      • Property records
      • Their past and present filings
      • Web
      • Newspapers
    • Other sources
  • 36.  
  • 37. Fundraising
    • Events
    • Major Donor drives
    • Smaller donor drives
    • Grants
    • Dialing for Dollars
    • Letters
  • 38. Circles of Power
  • 39. Events
    • Low return
    • Big investment – Time and money
    • Need a committee
    • Get donations – Food and wine
    • Have a budget
    • Good for publicity
    • Always have sponsors
  • 40. Major Donor
    • Finance Committee
    • Who donated to like-minded causes?
    • High end house parties
    • Good contacts
    • Personal calls/visits
    • Follow up
    • Thanks
  • 41. Smaller Donors
    • Invite to events
    • Letters to supporters
    • Ask Again
    • Friends and family and their F and F
    • Phone banks
    • “Pass the hat”
    • Merchant drives
  • 42. Grants
    • Non-profit organizations
    • Know the Foundation’s guidelines
    • See who they’ve funded
    • Consider professional help
    • Have a clear budget
    • Foundation Center
    • Internet
  • 43. “Dialing for Dollars”
    • The candidate or chief fundraiser
    • Call “high donors”
    • Use volunteers for smaller donors
    • Keep a list
    • Script
    • Be friendly
    • Ask then wait
    • Thank them
  • 44. Letters
    • Keep them short and simple
    • Highlight the “ask”
    • Get to the point
    • One page
    • Include a remit envelope
    • “PS”
    • Follow up calls
  • 45. Are you ready to run?
    • Why do you want to run?
    • “ Fire in the belly”
    • Is this the right office?
    • What does your family think?
    • Is this the right time?
    • Can you afford it
      • Money
      • Time
      • Nasty attacks and ie’s