The Social Media Strategy

Why we do it
Increase profile
Personify
Have conversations
Listen
Increase web stats

How we do it
Keep on top of trends and study best practices ( Mashable, Ec.Dev. organizations in North America, etc)
Internal buy-in (SoMe Evangelist, Lunch & Learns)
Internal training “it’s not a Twit, it’s a Tweet”
Social Media Calendar

How to measure SoMe
Define your goals – aligned with organization
Set up a Google Analytics account
Make your links trackable
Report how often? Weekly or monthly?
Avoid over-reporting

What measurement can look like

The Social Media Strategy Ryan Deschamps

The Checklist CHANNELS CHOICES CHALLENGE CHOPS CHAMPIONS THE SOCIAL MEDIA STRATEGY

Case Study
2006 CHAMPIONS
Staff Guidelines
Learning 2.0
2007 CHOICES
Preparation, using Web 2.0 tools internally (wikis, Google Docs etc.)
The Reader,
Video Equipment
“ Letting Go”

Case Study Con’t
2008 – CHANNELS
2009 – CHOPS
Developing our skills
On. The. Job.
“ Fail fast, fail cheap, learn from it.”

Case Study
2010 CHALLENGE
What is the vision?
What kicks ass? What doesn’t?
Who needs us? Who do we need?

Look Out For… CHUMPS CHAOS CHORES CHAFF CHEERLEADERS THE SOCIAL MEDIA BOMB

The Social Media Strategy

by Ryan Deschamps on Feb 01, 2010

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The Social Media Strategy — Presentation Transcript