Your SlideShare is downloading. ×
The Social Media Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The Social Media Strategy

471
views

Published on

A presentation by Maria McGowan of the Greater Halifax Partnerships and Ryan Deschamps for Podcamp Halifax 2010.

A presentation by Maria McGowan of the Greater Halifax Partnerships and Ryan Deschamps for Podcamp Halifax 2010.

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
471
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
    • Why we do it
    • Increase profile
    • Personify
    • Have conversations
    • Listen
    • Increase web stats
  • 2.
    • How we do it
    • Keep on top of trends and study best practices ( Mashable, Ec.Dev. organizations in North America, etc)
    • Internal buy-in (SoMe Evangelist, Lunch & Learns)
    • Internal training “it’s not a Twit, it’s a Tweet”
    • Social Media Calendar
  • 3.
    • How to measure SoMe
    • Define your goals – aligned with organization
    • Set up a Google Analytics account
    • Make your links trackable
    • Report how often? Weekly or monthly?
    • Avoid over-reporting
  • 4. What measurement can look like
  • 5. The Social Media Strategy Ryan Deschamps
  • 6. The Checklist CHANNELS CHOICES CHALLENGE CHOPS CHAMPIONS THE SOCIAL MEDIA STRATEGY
  • 7. Case Study
    • 2006 CHAMPIONS
      • Staff Guidelines
      • Learning 2.0
    • 2007 CHOICES
      • Preparation, using Web 2.0 tools internally (wikis, Google Docs etc.)
      • The Reader,
      • Video Equipment
      • “ Letting Go”
  • 8. Case Study Con’t
    • 2008 – CHANNELS
    • 2009 – CHOPS
      • Developing our skills
      • On. The. Job.
      • “ Fail fast, fail cheap, learn from it.”
  • 9. Case Study
    • 2010 CHALLENGE
      • What is the vision?
      • What kicks ass? What doesn’t?
      • Who needs us? Who do we need?
  • 10. Look Out For… CHUMPS CHAOS CHORES CHAFF CHEERLEADERS THE SOCIAL MEDIA BOMB