GMIC 2012 - Kogan.com, Presentation by Mr Ruslan KoganPresentation Transcript
How the Internet willchange the world of TV Ruslan KoganFounder and CEO of Kogan.com
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For the consumer• More competition/Better content (reduce barriers to entry)• More choice (as above, but also global audience)• More Intuition (It will know what sports you like, what teams you go for, etc)
Advertising• More Targeted• Based on hyperlocation• Based on TV shows you have watched• Based on website you have visited• Based on a show you are watching.
The Manufacturer• Standardised software (less difference between different brands)• What Android did to mobile phones and how it killed Nokia.• Different revenue model, could sell TVs for below cost price and make ongoing revenue.