Maggi New product development ppt

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Maggi New product development ppt

  1. 1. MIT COLLEGE OF MANAGEMENT<br />PRESENTED ON<br />New Product Development<br />Presented By<br />Vivekkhandelwal<br />Roll no:- RM -16<br />
  2. 2. <ul><li>It was founded by the Maggi family in Switzerland in the 19th century, and merged with Nestlé in 1947.
  3. 3. Maggi was introduced in India in 1982.
  4. 4. Maggi is a Nestlé brand of instant soups, stocks, ketchups and instant noodles.</li></li></ul><li>Brand Element<br />Brand Name<br />Brand Signature<br />Colour<br />Size<br />Tag Line<br />Packaging<br />
  5. 5.
  6. 6. MAGGI 2-Minute Noodles<br />MAGGI Noodles is available in 4 delectable flavors – <br />Masala<br />Chicken<br />Tomato <br />Curry<br />
  7. 7. An offering that exemplifies ‘Taste Bhi Health Bhi’, MAGGI Vegetable Atta Noodles is tasty because it is loaded with everyone’s favourite MAGGI ‘Masala’ and healthy because it now has more real vegetables and is packed with the power of fiber.<br />
  8. 8.
  9. 9. MAGGI Cuppa Mania is a combination of all the above! In an easy to carry on-the-go Cup format, MAGGI Cuppa Mania comes in two mouth watering variants – <br />MasalaYo!<br />Chilly Chow Yo! <br />
  10. 10.   The Indian style Tomato Chat pat Sauce   Lip smacking tastes and vibrant packaging make MAGGI Sauces true to its slogan - It's different!  <br />
  11. 11. Pichkoo is a small doy pack which makes MAGGI Tomato ketchup affordable to a host of new consumers. <br />
  12. 12. MAJOR PRODUCTS<br />
  13. 13. Market Scenario:-<br />Growth Stage<br />80% Market share<br />No Competitors<br />Expand the Business <br />Target Market<br />
  14. 14. THANK YOU<br />

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