Technology & Social
             Media
                     Free or Lost Cost Tools
                              Best Pra...
Today we will talk…

  •What, Why and Is it For You?
  •Twitter Best Practices, Examples, Tips and Tools.
  • Facebook Fan...
Contributing




        Share




                               Listen




What?
The Stats…
  -1,111,991,000 – number of Tweets to date.
  -3,000,000 – number of Tweets/day(March
  2008) (from TechCrunch...
• Follow those
   Listen and Learn

                                                                 • RT




            ...
YES                          No

   Okay with                 You do not like candid
    transparency.              feed...
Link Love



                           Replying To



                           Being
                           Replied...
Twitter Tricks and Tools
Facebook IS
    Fans Matter                       Communicate
                       Not Twitter
   • Optimize        • Do...
Post Content Daily
        Use your own Photo    and Share Content
       for personal pages.        Daily (drip
         ...
BEGIN WITH THOUGHT PROVOKING
  WORDS LIKE…
  I WAS THINKING, CAN YOU IMAGINE, I AM
  HOPEFUL OR DID YOU KNOW?




Helpful ...
Metrics
             Plan

      Time


ROI
Helpful Tools
• http://www.mnaonline.org/conferences.asp
             • http://www.hubspot.com/marketing-webinars
             • http://...
Sommer Poquette
 @greatstart
 Greatstartforkids.com
 greatstartforkids@gmail.com

 Amy Hesse
 @kidsgreatstart
 Kidsgreatst...
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Technology and Social media

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Technology and Social media

  1. 1. Technology & Social Media Free or Lost Cost Tools Best Practices Amy Hess, Sommer Poquette and Amy Coulter
  2. 2. Today we will talk… •What, Why and Is it For You? •Twitter Best Practices, Examples, Tips and Tools. • Facebook Fan Pages Vs. Causes and Personal Pages. •Examples of Non-Profits using Social Media. •Determine your ROI for social media, realistically. •Free online tools and resources.
  3. 3. Contributing Share Listen What?
  4. 4. The Stats… -1,111,991,000 – number of Tweets to date. -3,000,000 – number of Tweets/day(March 2008) (from TechCrunch) -200,000,000 – number of active users -100,000,000 - number of users who log on to Facebook at least once each day -133,000,000 – number of blogs indexed by Technorati since 2002 -70,000,000 – number of total videos on YouTube (March 2008 Deepening the Engagement. Reaching New People in a New Way = Embracing Social Change. WHY? Source: Future Buzz
  5. 5. • Follow those Listen and Learn • RT Don’t Just Broadcast related to you. • Reply • Search key • #FF word on • Link Love Twitter. • Evaluate other Non-Profits and Organizations. Twitter Best Practice
  6. 6. YES No  Okay with  You do not like candid transparency. feedback.  Understand or are  Does not want to invest willing to understand in the time. It might be the value. free but it takes TIME.  Will listen and learn.  You only want to  Can give up control. promote your cause.  Will invest in the  Don’t believe in social time. media etiquette. Is it for you?
  7. 7. Link Love Replying To Being Replied To Conversation Listen, Share, Reply and Converse
  8. 8. Twitter Tricks and Tools
  9. 9. Facebook IS Fans Matter Communicate Not Twitter • Optimize • Do not cross • Welcome your post all of New Fans via settings. the time. a landing Allow for • Recognize page. fans to leave you probably • Social Media comments, have Policy. post pictures separate • Ask and videos. audiences. questions • Promote your and be Fan Page on interesting. other properties. Facebook Fan Page
  10. 10. Post Content Daily Use your own Photo and Share Content for personal pages. Daily (drip marketing). Share Inspirational Use your logo for Fan Thoughts. page and groups. Utilize Events, Messages to Fans and Group Members. Facebook Tips and Tools
  11. 11. BEGIN WITH THOUGHT PROVOKING WORDS LIKE… I WAS THINKING, CAN YOU IMAGINE, I AM HOPEFUL OR DID YOU KNOW? Helpful Way to Start and End the CONVERSATION
  12. 12. Metrics Plan Time ROI
  13. 13. Helpful Tools
  14. 14. • http://www.mnaonline.org/conferences.asp • http://www.hubspot.com/marketing-webinars • http://www.wildapricot.com/blogs/newsblog/archive/2010/04/01/30-free- webinars-for-nonprofits-april-2010.aspx • http://www.nonprofitmarketingguide.com/resources/live-webinars Trainings • http://www.diosacommunications.com/services/webinars.htm • http://www.mnaonline.org • http://www.chrisbroagan.com/define-a-social-media-system-for-yourself • http://www.frogloop.com/care2-case-studies Websites • http://www.shareyourstory.com • http://www.sierraclub.org/welcome • http://www.healthychild.org Examples Helpful Links and Resources
  15. 15. Sommer Poquette @greatstart Greatstartforkids.com greatstartforkids@gmail.com Amy Hesse @kidsgreatstart Kidsgreatstart.org hessea@coorisd.k12.mi.us Connect With Us
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