Technology & Social
Free or Lost Cost Tools
Amy Hess, Sommer Poquette and Amy Coulter
Today we will talk…
•What, Why and Is it For You?
•Twitter Best Practices, Examples, Tips and Tools.
• Facebook Fan Pages Vs. Causes and Personal Pages.
•Examples of Non-Profits using Social Media.
•Determine your ROI for social media, realistically.
•Free online tools and resources.
-1,111,991,000 – number of Tweets to date.
-3,000,000 – number of Tweets/day(March
2008) (from TechCrunch)
-200,000,000 – number of active users
-100,000,000 - number of users who log on
to Facebook at least once each day
-133,000,000 – number of blogs indexed by
Technorati since 2002
-70,000,000 – number of total videos on
YouTube (March 2008
Deepening the Engagement.
Reaching New People in a New Way = Embracing Social
Source: Future Buzz
• Follow those
Listen and Learn
Don’t Just Broadcast
related to you. • Reply
• Search key • #FF
• Link Love
• Evaluate other
Twitter Best Practice
Okay with You do not like candid
Understand or are Does not want to invest
willing to understand in the time. It might be
the value. free but it takes TIME.
Will listen and learn. You only want to
Can give up control. promote your cause.
Will invest in the Don’t believe in social
time. media etiquette.
Is it for you?
Listen, Share, Reply and Converse
Fans Matter Communicate
• Optimize • Do not cross • Welcome
your post all of New Fans via
settings. the time. a landing
Allow for • Recognize page.
fans to leave you probably • Social Media
comments, have Policy.
post pictures separate • Ask
and videos. audiences. questions
• Promote your and be
Fan Page on interesting.
Facebook Fan Page
Post Content Daily
Use your own Photo and Share Content
for personal pages. Daily (drip
Share Inspirational Use your logo for Fan
Thoughts. page and groups.
Messages to Fans
and Group Members.
Facebook Tips and Tools
BEGIN WITH THOUGHT PROVOKING
I WAS THINKING, CAN YOU IMAGINE, I AM
HOPEFUL OR DID YOU KNOW?
Helpful Way to Start and End the