The extra bit about mobile for the BSeen digital marketing course all in half a day
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The extra bit about mobile for the BSeen digital marketing course all in half a day

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The extra bit about mobile for the BSeen digital marketing course all in half a day

The extra bit about mobile for the BSeen digital marketing course all in half a day

(WITH EVEN MORE EXTRA ANALYTICS IN THERE TOO)

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    The extra bit about mobile for the BSeen digital marketing course all in half a day The extra bit about mobile for the BSeen digital marketing course all in half a day Presentation Transcript

    • The sponsors for the… Half Day. Copyright www.greatmarketingworks.co.uk 2014 © Huge thanks to:
    • #BseenDigital
    • Mobile… we are addicted.
    • For our clients.
    • Is it any different?
    • Costs are low for PPC at the moment
    • But conversion rates are good. #BseenDigital
    • It’s more than 20% today…
    • Mobile is growing and growing
    • Certain makes lead the way…
    • What people want from an M-site.
    • What people want from an M-site.
    • What about apps…? • Mobile apps, once a novelty for early smartphone adopters, have become the main way that U.S. consumers spend their time on mobile devices. • According to the latest stats from Flurry, mobile apps currently command 86 percent of the average U.S. consumer's time spent on their mobile device, or 2 hours and 19 minutes per day out of a total of 2 hours and 42 minutes per day. • The mobile web dropped to 14 percent of the average U.S. consumer's time spent on their mobile device--a mere 22 minutes per day. • In 2013, mobile apps took up 80 percent of the U.S. consumer's device time and mobile web was able to muster 20 percent. • Apps are a workshop in themselves.
    • Remember with mobile. • You don’t have to go straight to an app. • Unless an app is your business. • And even then you don’t have to. • i.e. maybe a mobile site first. • Maybe a book marked HTML5 site. • Then a phonegap / appscend made app. • Then native at the end …. But this costs. • The point is ALWAYS….
    • So there you go • There are many ways of digital marketing. • Many so people find your website – or now a days your online digital presence. • They are: • SEO – being found by search engines. • PPC – paying to be found. • Social – being nice to be found. • But how do you know what works? #BseenDigital
    • Analytics analysis can feel a bit like.
    • Please remember: It’s nothing personal.
    • Without true measurements Bad things can happen!
    • Monitor your touch points Copyright GMW 2011 © for more ideas go www.yourmarketingtrainer.co.uk
    • Become the expert detectives
    • What you do next. #BseenDigital
    • What does this teach this client?
    • What does this teach us?
    • What does this teach us?
    • What does this teach us?
    • What does this teach us?
    • What does this teach YOU?
    • What does this teach YOU?
    • What does this teach YOU?
    • What does this teach ME?
    • BUT… We cannot learn much without: GOALS
    • Without true measurements Bad things can happen!
    • You don’t have Goals set up But other people do.
    • 35 What about for you? What are your start ups goals? Each of you write down 10 things that could be goals. (Ok maybe 5) Copyright GMW 2011 © for more ideas go www.yourmarketingtrainer.co.uk
    • Here’s a basic Goal sign up flow.
    • A simple two step process.
    • But you HAVE to set it up.
    • OK TOO MUCH CODE!!!
    • So What we have been through. 40
    • We made it  #BseenDigital
    • How was it for you?
    • I hope… #BseenDigital
    • #BseenDigital
    • Copyright www.greatmarketingworks.co.uk 2014 ©