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NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
NCGE Flying Start For L Iverpool Hope Final
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NCGE Flying Start For L Iverpool Hope Final

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At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

Published in: Business, News & Politics
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  • 1. Copyright Great Marketing Works 2009 (C)
  • 2. Copyright Great Marketing Works 2009 (C)
  • 3. Copyright Great Marketing Works 2009 (C)
  • 4. Copyright Great Marketing Works 2009 (C)
  • 5. Copyright Great Marketing Works 2009 (C)
  • 6. Copyright Great Marketing Works 2009 (C)
  • 7. Copyright Great Marketing Works 2009 (C)
  • 8. Copyright Great Marketing Works 2009 (C)
  • 9. Copyright Great Marketing Works 2009 (C)
  • 10. Copyright Great Marketing Works 2009 (C)
  • 11. Copyright Great Marketing Works 2009 (C)
  • 12. Copyright Great Marketing Works 2009 (C)
  • 13. To Mexico BUT that’s another story Copyright Great Marketing Works 2009 (C)
  • 14. Copyright Great Marketing Works 2009 (C)
  • 15. Copyright Great Marketing Works 2009 (C)
  • 16. Copyright Great Marketing Works 2009 (C)
  • 17. Created the BE GREAT system 7 steps to success workshops and helped over 800 companies with successful marketing ideas. Copyright Great Marketing Works 2009 (C)
  • 18. So that’s me Who are you? You know the answer to this one. But do we? Let’s delve a little deeper, shall we? Copyright Great Marketing Works 2009 (C)
  • 19. What kind of marketing person are we? Put the following 5 animals in the order of your preference. Cow Tiger Sheep Horse Pig This will define your priorities in your life. Copyright Great Marketing Works 2009 (C)
  • 20. Put the following 5 animals in the order of your preference. Cow Signifies CAREER Tiger Signifies PRIDE Sheep Signifies LOVE Horse Signifies FAMILY Pig Signifies MONEY Copyright Great Marketing Works 2009 (C)
  • 21. Ok so what is marketing in the first place? Big question We aint got too much time So we breaking it up into sections. Copyright Great Marketing Works 2009 (C)
  • 22. What is great marketing ?
    • Great:
    • Remarkable or outstanding in magnitude or degree.
    • Of outstanding significance or importance.
    • Chief or principal and superior in quality or character.
    • Powerful; influential or eminent; distinguished.
    • Marketing:
    • Doesn’t have to be BIG – to be clever.
    • Doesn’t have to be BIG – to be Great.
    • Works:
    • Wouldn’t you rather Be Great than just big.
    Copyright Great Marketing Works 2009 (C)
  • 23. Thinking about big business rather than Greatness. Might be why the world is in the predicament it is right now. Rant, rant, rant. Conclusion: Be Great Copyright Great Marketing Works 2009 (C)
  • 24. BE GREAT B. Brand (did a little yesterday) and budget E. Evolving your idea and Exchange G. Guerrilla Marketing R. Relationships and your business E. E – marketing: for all your business A. Adwords: how you can use these T. Togetherness: concept partnering. Copyright Great Marketing Works 2009 (C)
  • 25. What is marketing? And the mind set of the marketeer
    • Marketing is traditionally the 4 P’s
    • Price, place, position and product.
    • And even more P’s as well to make the 7 P’s…..
    • People
    • Process
    • Physical evidence.
    • Yet……….
    • Behind this is something more….
    • The mind of the marketeer and it’s principles:
    Copyright Great Marketing Works 2009 (C)
  • 26. The mind set of the marketeer
    • Cunning
    • So you use different ways of getting them
    • Humble
    • So you don’t get too cocky, you’re here to serve
    • Always learning
    • So you are always up to date as marketing changes everyday.
    • Simplicity
    • So everyone understands (KISS)
    • Empathy
    • So you can appeal to all
    • KISS CHASE…. Go get em….
    Copyright Great Marketing Works 2009 (C)
  • 27. But we want something different We want something from you which is inspired and creates positive emotions for low cost – we want your ideas to BE GREAT. Copyright Great Marketing Works 2009 (C)
  • 28. B – Brand and budgets Our brands (everyone) Copyright Great Marketing Works 2009 (C)
  • 29. Before we start on brands
    • Brand and brand values: It’s your business.
    • Before we start on our brands let’s start on ourselves.
    • We are the business brand so let’s make the brand our business.
    • What are our business values? EASY – you did this yesterday – please tell me you have no forgotten 
    • Core values – what is important to you?
    • What do you want your company’s USP to Be?
    • This should be communicated in one part of your brand.
    Copyright Great Marketing Works 2009 (C)
  • 30. The B – in Be Great = Brands
    • Brands: now we know a few values.
    • Brands are made up of several elements.
    • Some obvious i.e. conscious
    • And each one of them important subconsciously.
    • They are:
    • Your name: The importance of a name.
    • Your logo: And how a logo can change your company.
    • Your Id: The power of colours.
    • A tag-line: Why have a strap line work for you.
    • Can we communicate the values of our company in our brand?
    Copyright Great Marketing Works 2009 (C)
  • 31. Brand – psychology of colours, logos, name etc
    • Name first:
    • Can we think of any famous ones?
    • What do these companies do?
    • Who has a business name?
    • Why does it work? Does it work?
    • Have you market researched it?
    • Market research and monitoring are the cornerstones of any modern marketing methodology and / or success mechanism.
    • Have you market researched yet?
    • If can’t change name, change strapline, logos.
    Copyright Great Marketing Works 2009 (C)
  • 32.
    • Logos second:
    • We all know these…….
    • But how much did it cost so that we did?
    • And why do they work?
    • Discussion time
    The logos that make a company Copyright Great Marketing Works 2009 (C)
  • 33.
    • Telecoms monolith BT decided to change its old logo in the 80’s
    • New logo hated by all. The Sun , as we recall, was moved to emblazon its front page with "BT blows £5m on trumpet!"
    • In fact, the eventual cost of the discordant fanfare was a cool £50 million and heralded mass redundancies at the company
    • Why does the last logo work so well?
    The logo that ruined a company Copyright Great Marketing Works 2009 (C)
  • 34. Can we all see the power of the wrong logo? Losing £50 million Copyright Great Marketing Works 2009 (C)
  • 35.
    • There is no such thing as FREE marketing.
    • Anyone who tells you this is selling you something.
    • And marketing to you rather well – easymarketing123.com
    • I am not going to lie to you.
    • There are three things in this world: Time, energy and...
    • Money.
    • You MUST spend something – it just depends on what.
    Which brings us nicely onto Budget Copyright Great Marketing Works 2009 (C)
  • 36. E – Evolve and Exchange Our ideas (everyone) Copyright Great Marketing Works 2009 (C)
  • 37. The E– in Be Great = Evolution
    • Evolving:
    • Ideas are precious things, but also ten a penny.
    • 1% inspiration
    • 99% perspiration
    • One cannot alter a condition with the same mind set that created it in the first place. Albert Einstein.
    • Evolution of your idea. This MUST come from the next point – market research.
    • You idea is never wrong, as long as it can change.
    • 7 Secrets of Great Entrepreneurial Masters
    • 7 th secret is the ability to change course – I think this is first 
    Copyright Great Marketing Works 2009 (C)
  • 38. The E– in Be Great = Exchange
    • Exchange:
    • Networking is key for micro businesses.
    • Have you taken every opportunity to network?
    • The Exchange is massively important - as an opportunity.
    • Especially B2B services.
    • Think about the extended networks of you all.
    • Think about what Debbie talked about yesterday.
    • How many people might know people who you need to talk to?
    • How much more likely are you to keep in contact with those who you start with? On this course!
    • Who are your real customers?
    Copyright Great Marketing Works 2009 (C)
  • 39. G - Guerrilla Be Guerrilla in our marketing (everyone) Copyright Great Marketing Works 2009 (C)
  • 40. The G – in Be Great = Guerrilla
    • What is guerrilla marketing?
    • It’s an analogy
    • Think…..
    • Warfare….
    • So who were known as guerrilla fighters ?
    • The ninja vs. the samurai,
    • The freedom fighters of Cuba,
    • The Viet cong vs. the Americans,
    • The Jedi knights vs.. the Imperial forces.
    • Basically those with no money vs. those with
    • Which ones are we…..?
    Copyright Great Marketing Works 2009 (C)
  • 41. Guerrilla marketing THINK Copyright Great Marketing Works 2009 (C)
  • 42. Guerrilla marketing NOT Copyright Great Marketing Works 2009 (C)
  • 43. The Psychological Principles of Guerrilla Marketing:
    • commitment,
    • effort,
    • simplicity,
    • patience,
    • knowing your customer (market research),
    • psychology,
    • clever language use,
    • High positive personal emotional impact.
    • In essence : We win the hearts before we win the minds!
    Copyright Great Marketing Works 2009 (C)
  • 44. G - Guerrilla For us remember these three: Patience, psychology and Being personal. Copyright Great Marketing Works 2009 (C)
  • 45. Why market research? Have you asked the people what they want? A friend of mine has an idea for a good food restaurant. This restaurant cooked food, beautiful food, from every corner of the world. His idea was that everyone loved food, everyone loved every type of food. And he would serve every type of food for them. You would have a Japanese starter, a Mexican main and an English desert. Not only this but everyone would go to his restaurant. Copyright Great Marketing Works 2009 (C)
  • 46. Did this restaurant work? Copyright Great Marketing Works 2009 (C)
  • 47. Did this restaurant work?
    • I would guess we all guessed it didn’t: Why not?
    • He never asked the people in the locality if they wanted it.
    • He wanted to market to every person no matter what age, sex or race they were.
    • He didn’t have enough money to market to everyone.
    • It is easy to be critical of the idea. But maybe we miss the point.
    • Have we asked our potential customers if they really want what we
    • have created?
    • How many have we asked? Can we ask them again?
    • Market research is NOT to our friends and family!
    • But done in the real world which says NO (occasionally.)
    Copyright Great Marketing Works 2009 (C)
  • 48. How will your customers Copyright Great Marketing Works 2009 (C)
  • 49. Love must have patience. How many times would you have to tell someone you love them? Strange question – but one you might remember. How much does your target demographic remember you? How many messages from branding do we get everyday? How many steps must your chosen customer take? Who else is playing for their heart? How many different strategies do you have at the moment? How many more do you think you might need? Copyright Great Marketing Works 2009 (C)
  • 50. Why does this work so well? Copyright Great Marketing Works 2009 (C)
  • 51. Draw your demographic. No, it doesn’t have to be a good drawing – just do it. And give them a name too  Copyright Great Marketing Works 2009 (C)
  • 52. R - Relationships For this we mean: Relationships – Life Time Value. Copyright Great Marketing Works 2009 (C)
  • 53. R – Relationships with your customers
    • How much is that love worth to you?
    • Have you looked how you can build rapport?
    • What is rapport?
    • Being in harmony with your customer
    • A sense of connection.
    • A moment.
    • It is essential to move anyone psychologically.
    Copyright Great Marketing Works 2009 (C)
  • 54. How much is each customer?
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63. How much really?
  • 64.  
  • 65. Think about the Life Time Value.
    • My hair – needs doing.
    • I kept it like this just to prove this one point.
    • Anyway - £80 a go
    • 6 times a year
    • Suddenly I am worth £500 a year (just about)
    • How long will I stay with my hairdresser?
    • 3 – 5 years?
    • So am I worth getting to know?
    • I am worth some £2500.
  • 66.  
  • 67. How can we use personal impact? Is it really about just shock tactics? How could some guerrilla tactics actually back fire? Isn’t it more about positive personal impressions? How much are you potential customers worth to you? Can you work out the potential lifetime value? Perhaps it’s annual value? Perhaps it’s one off value - how much should you try to woo them? How many times must we talk to someone to make them understand? Copyright Great Marketing Works 2009 (C)
  • 68. E - marketing For this we mean: Your website Copyright Great Marketing Works 2009 (C)
  • 69. The E – in Be Great = E - marketing
    • Everyone has a website – an Electronic presence.
    • Where does your E site / website fit into your marketing strategy – into your route to market.
    • Has it been designed for you, or for your customers?
    • Have you market researched the colours, the font, the feel, how people use it?
    • Do you really need a website or just a web presence?
    • What should your e-marketing make someone do?
    • Even when people find your site – what’s next?
    Copyright Great Marketing Works 2009 (C)
  • 70. How will people find your site?
    • Everyone has a website. That’s the problem.
    • How will people find your site?
    • Through offline processes? What’s the catch?
    • Through online processes. How?
    • SEO – search engine optimization:
    • Links – how many links you have set up – have you a link strategy?
    • Blogs – are these to be powerful anymore?
    • Keywords – have your found out which ones work?
    • Meta tags, alt tags, meta descriptions etc.
    Copyright Great Marketing Works 2009 (C)
  • 71. What about the SEO / Keywords?
    • Ask Google what people used to search for:
    • What keywords are going up / going down?
    • Researching your keywords trends:
    • Google trends / zeitgeist: interesting
    • http://www.google.com/trends
    • New is Google insights: even more fun
    • http://www.google.com/insights/search/#
    Copyright Great Marketing Works 2009 (C)
  • 72. Copyright Great Marketing Works 2009 (C)
  • 73. Copyright Great Marketing Works 2009 (C)
  • 74. What about over time? Never presume: Today’s markets will last forever What about in the past? Copyright www.greatmarketingworks.co.uk 2009 © Copyright Great Marketing Works 2009 (C)
  • 75. Copyright Great Marketing Works 2009 (C)
  • 76. Where is your website in your route to market?
    • Where does it come? First or second.
    • Or third in your route to market.
    • For some companies
    • First networking and business cards.
    • Second a good smile and a great elevator pitch.
    • Third, maybe a follow up phone call or a direct mail or an email with a hyperlink
    • Fourth and only now – the website
    • Collecting data, creating a database, then the personal online marketing begins.
    • For others its PPC and straight in….. So where is it for you?
    Copyright Great Marketing Works 2009 (C)
  • 77. Web 2.0 – where are we now?
    • This will ALL depend on your demographic.
    • If you are selling an idea or building a community around an idea which serves people older than 45 then is Facebook for you?
    • Who uses myspace nowadays?
    • What about creating your own platform using www.ning.com
    • What about controlling the main stream voice with a series of forums which you create.
    • Can you create an organisation around which the concept would sit .
    • Which demographic sector tweets – you might be surprised.
    • Who is using twitter right now? Who is tweeting!
    • You could always listen to them – www.twitturly.com
    • Do you know of the power Blogs in your industry?
    Copyright Great Marketing Works 2009 (C)
  • 78. Web 2.0 – where are we now?
    • This WILL not stop.
    • The net will evolve more and more and the long tail will have its wicked way – as we have broken the bottleneck of distribution.
    • What does this mean for marketing?
    • The whole world changes – we are on the edge of a paradigm shift – the king is dead – long live the king.
    • As if knowledge is king and it is freely and easily available what next for the king – power is nothing without control?
    • We can no longer push people into doing things.
    • People like to be recommended rather than reminded.
    • When the world starts to lose trust with itself, what can we do to help it come back to us?
    Copyright Great Marketing Works 2009 (C)
  • 79. A - adwords By this we mean: How are you going to use PPC? Copyright Great Marketing Works 2009 (C)
  • 80. The A – in Be Great = Adwords (ppc)
    • Everyone can do Google adwords – Google PPC
    • Adwords is genius and a MUST for you
    • It contains several elements:
    • The adverts – teaches you how to monitor and how to create powerful concise copy / headlines.
    • Rewards and optimization – teaching you about relevance and how to maximise your spend.
    • Keywords – teaches you about meta tags and keywords for your own site and about SEO.
    Copyright Great Marketing Works 2009 (C)
  • 81. PPC adverts: where are they? Copyright Great Marketing Works 2009 (C)
  • 82. How can you use adwords to your advantage?
    • Everyone can do Google adwords – Google PPC
    • Adwords is very very cost effective for driving traffic to your site compared to some other mediums.
    • But…. More importantly, it’s what you can learn and glean from it.
    • Monitoring and market research are key for maximising impact with your marketing.
    • Adwords allows you to do this.
    • You can do many different ads so you learn the power of your different headlines.
    • You can learn more about your own powerful keywords.
    • You can look into the competition on keywords and see where there are potential gaps in the market.
    Copyright Great Marketing Works 2009 (C)
  • 83. Copyright Great Marketing Works 2009 (C)
  • 84. Copyright Great Marketing Works 2009 (C)
  • 85. Copyright Great Marketing Works 2009 (C)
  • 86. How Google PPC is so very cost effective compared to TM That’s 169 people to your website for around £30. Flyers usually pull in at a rate of 0.1% to 10% depending on a whole host of factors. Copyright Great Marketing Works 2009 (C)
  • 87. Let’s work that out.
    • Flyers usually pull in at a rate of 0.1% to 10% depending on a whole host of factors.
    • Flyer cost: £300 per 5000.
    • Flyer design cost: £100
    • Flyer distribution: around £150
    • 5000 flyers at 1% = 50 people to website.
    • Flyer cost £450 = around £9 per person to the website plus brand awareness.
    • ROI analysis: PPC = 18p per person.
    Copyright Great Marketing Works 2009 (C)
  • 88. BUT…. You can’t just use adwords! Online cannot create a market Only replicate the interest. Copyright Great Marketing Works 2009 (C)
  • 89. T – Togetherness By this we mean: How are you going to help each other? Copyright Great Marketing Works 2009 (C)
  • 90. The T – in Be Great = Togetherness
    • Guerrilla fighters have to fight in certain ways – a big one is they have to live off the land and / or draw support from the civil population in which they are embedded.
    • So who else can help you pay for your war effort….
    • Or more appropriately your business’s need for exposure?
    • Who is civil to you? Who shares the same target demographic.
    • Think demographic sharing and co-opetition.
    Copyright Great Marketing Works 2009 (C)
  • 91. Guerrilla marketing and the power of Concept partners
    • Think of different partners: every business has some i.e.
    • suppliers,
    • customers,
    • People who share your target demographic
    • other people in the industry,
    • even competitors.
    • Think of some for your company.
    • Think: Make the pie bigger, not your slice of it….
    Copyright Great Marketing Works 2009 (C)
  • 92. Make your pie bigger Copyright Great Marketing Works 2009 (C)
  • 93. Guerrilla marketing and the power of Concept partners
    • Why do concept partnerships work?
    • Your marketing cost less.
    • Your marketing can cost you less than half.
    • Or you could simply double your exposure.
    • The brand association for you is powerful.
    • Both parties win from the alliance.
    • You can share data from your partnership.
    • You can even create a new product / service.
    • Examples in real life:
    • Even the big brands are at it.
    Copyright Great Marketing Works 2009 (C)
  • 94. Mcvities Copyright Great Marketing Works 2009 (C)
  • 95. Muller Copyright Great Marketing Works 2009 (C)
  • 96. Become Copyright Great Marketing Works 2009 (C)
  • 97. This… is the start This was just the beginning  Have fun and good luck. And remember… Copyright Great Marketing Works 2009 (C)
  • 98. So what have we learnt today? B. Branding your business E. Evolving your idea G. Guerrilla Marketing R. Relationships and your business E. E – marketing: for all your business A. Adwords: how you can use these T. Togetherness: concept partnering. Copyright Great Marketing Works 2009 (C)
  • 99. BE GREAT
    • What is great marketing ?
    • Doesn’t have to be BIG – to be clever.
    • Doesn’t have to be BIG – to be Great.
    • Great:
    • Remarkable or outstanding in magnitude or degree.
    • Of outstanding significance or importance.
    • Chief or principal and superior in quality or character.
    • Powerful; influential or eminent; distinguished.
    • Wouldn’t you rather BE GREAT?
    Copyright Great Marketing Works 2009 (C)
  • 100. Copyright Great Marketing Works 2009 (C)

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