Every new journey Best foot forward:   My guarantee to you: Everyone of you will get an  ‘aha’  moment Everyone will have ...
3
2
1
 
The plan of attack for the day: Copyright  www.greatmarketingworks.co.uk  2009 © <ul><li>We are all: Groups of different e...
The plan of attack for the day: Copyright  www.greatmarketingworks.co.uk  2009 © <ul><li>Today we are going to cover: </li...
What kind of person am I?  Dan Sodergren: Motivational, marketing, man.
What kind of person are we?  ‘ Know thyself’  Socrates – 409 BC
Draw a pig.  It’s as simple as that.  As simple as this 
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Hmmm.
The psychological pig:  <ul><li>IF THE PIG IS DRAWN ON THE TOP OF THE PAGE, THE PERSON IS AN OPTIMIST AND VERY POSITIVE PE...
The psychological pig:  <ul><li>IF THE PIG IS VERY DETAILED, THE PERSON IS ANALYTICAL, CAUTIOUS AND SUSPICIOUS. </li></ul>...
Ok let’s move about a bit.  Find a partner who’s pig looks like yours and is in the same area. If not then just grab someo...
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People  ARE  different
People think differently <ul><li>In your pairs….. </li></ul><ul><li>One be A </li></ul><ul><li>One be B  </li></ul><ul><li...
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Value “ Price is what you pay.  Value is what you get.” Warren  B uffett   Copyright  www.greatmarketingworks.co.uk  2009 ©
Our Values We do not act rightly because we have virtue or excellence, but we rather have those because we have acted righ...
Knowing What’s Most Important to You Copyright  www.greatmarketingworks.co.uk  2009 © Values are a set of standards that d...
Copyright  www.greatmarketingworks.co.uk  2009 © Content challenging leading competence mastery leading edge detail-orient...
Knowing What’s Most Important to You What are your Values? Copyright  www.greatmarketingworks.co.uk  2009 © <ul><li>Knowin...
Your Top 10 Values:  Rank them:  And give your definition of each value.
End state: what happens at the end? <ul><li>End-state value questions </li></ul><ul><li>1) What is important to me about w...
What inspired you to start your own business?
What other students said. Copyright  www.greatmarketingworks.co.uk  2009 © As votes on the Flying start online website Oct...
Before we start <ul><li>Let’s start on ourselves.  </li></ul><ul><li>We are the business brand so let’s make the brand our...
Maslow's  hierarchy of needs <ul><li>Maslow's hierarchy of needs  is a theory in psychology, proposed by Abraham Maslow in...
Copyright  www.greatmarketingworks.co.uk  2009 © Biological and Physiological needs basic life needs - air, food, drink, s...
Where are you on the hierarchy of needs?   Where are you?  Where do you want to be?  How is this idea going to help you? W...
Copyright  www.greatmarketingworks.co.uk  2009 © Biological and Physiological needs basic life needs - air, food, drink, s...
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Where is your idea on the hierarchy of needs?   Where are you?  Where do you want to be?  How is this idea going to help y...
Copyright  www.greatmarketingworks.co.uk  2009 © Biological and Physiological needs basic life needs - air, food, drink, s...
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Towards or away from? <ul><li>Which kind of person are you? </li></ul><ul><li>Some people will say that it’s better for th...
Which kind are you? <ul><li>What do they want to achieve? (Towards)  </li></ul><ul><li>Do you say what they want to avoid?...
Explain to your partner why you want to do this idea.
Are they towards or away?
Towards or away? <ul><li>Which of these two motivation directions is better? </li></ul><ul><li>It is impossible to state t...
How is the relevant? You need to construct either towards or away from goals / punishments.
What punishment would you set?  What reward could you get?
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2
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Thinking about thinking.  This brings in the ideas of NLP.
Neuro-linguistic-programming <ul><li>(NLP) is &quot;a model of interpersonal communication chiefly concerned with the rela...
Neuro-linguistic-programming <ul><li>(NLP) is &quot;a model of interpersonal communication chiefly concerned with the rela...
Your ideal and perfect day? <ul><li>First its worth thinking about what your perfect day would be like.  </li></ul><ul><li...
Individually write this day down. As quickly as possible.
Break time: have a think.
3
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1
 
Let’s get funky  Have you ever used an anchor?  Copyright  www.greatmarketingworks.co.uk  2009 ©
Today is not an NLP lecture  But let’s think about Anchors :  Anchors are some of the most powerful ways of communicating ...
How you can create a confidence anchor  <ul><li>The power of the mind:  </li></ul><ul><li>Sit down. Close your eyes.  </li...
How you can create a confidence anchor  <ul><li>It’s all about the neural network.  </li></ul><ul><li>As soon as you have ...
Confidence can be about physiology.
How do you get out of bed in the morning?
How do you get out of bed in the morning?
What stories to you tell to yourself?
Limiting beliefs:  what are some examples? Discuss with your partner.
Limiting beliefs:  Give me some examples please.
Limiting beliefs:  Why oh why oh why? <ul><li>Limitations are actually a thing of the mind. In reality we have none.  </li...
Limiting beliefs:  Why oh why oh why? <ul><li>What the experts have said about our beliefs: </li></ul><ul><li>Belief alway...
What’s your relationship with money and yourself?  <ul><li>Do you like money? </li></ul><ul><li>Do you think it is the roo...
Why shouldn’t we make money doing what we love?  Mental Traps ‘start up’s’ fall into:  I love it, so should everyone.  I l...
Ever added an 0 to what you want to earn a year?
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What’s your  preferred representational system  ?  <ul><li>A preferred representational system (PRS) exists and is effecti...
What’s your  preferred representational system? <ul><li>Different types of people represent the world in different ways </...
What’s your  preferred representational system? <ul><li>Kinetics: </li></ul><ul><li>Slow speaking, place pauses in sentenc...
NLP – which one are you? More NLP – now it gets personal…  Differences: Visual, Kino, Auditory, Audio digital  There are a...
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What is the relevance? You should frame your goals using your PRS.
Create your positive day / goal  with more of your own PRS in it.
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Affirmations <ul><li>If you had one what would yours be? </li></ul><ul><li>Positive affirmations and positive thinking tec...
Write down your own affirmation.  Keep it secret, keep it safe.  Entertain yourself and use it for 30 days.
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Bad habits.   <ul><li>It only takes 30 days to create any habit.  </li></ul><ul><li>30 days for a good one, 30 days for a ...
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Which good habits do successful people use? <ul><li>The four D’s from Brain Tracy: </li></ul><ul><li>Desire  You must want...
You might be able to measure how successful you're going to be in the future by measuring how well you're doing in each of...
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One more key habit. <ul><li>The Momentum Principle of Success  By: Brian Tracy </li></ul><ul><li>The Key Action to Orienta...
Every new journey Best foot forward:   Let’s get going:  Have you: a basic understanding of NLP? Have you got: a couple of...
Have we got that? Copyright  www.greatmarketingworks.co.uk  2009 ©
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Best Foot Forward Workshop For Ncge Flying Start

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Transcript of "Best Foot Forward Workshop For Ncge Flying Start"

  1. 2. Every new journey Best foot forward: My guarantee to you: Everyone of you will get an ‘aha’ moment Everyone will have at least three ‘takeaways’ Everyone of you will ‘benefit from’ this. Copyright www.greatmarketingworks.co.uk 2009 ©
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  5. 7. The plan of attack for the day: Copyright www.greatmarketingworks.co.uk 2009 © <ul><li>We are all: Groups of different emotions. </li></ul><ul><li>We have to be to be people. </li></ul><ul><li>But with theses emotions come responsibilities. </li></ul><ul><li>We sometimes need to control ourselves. </li></ul><ul><li>By the end of the session we want to have: </li></ul><ul><li>A series of motivational tools. </li></ul><ul><li>A list of great habits to get into. </li></ul><ul><li>A basic understanding of NLP and of ourselves. </li></ul>
  6. 8. The plan of attack for the day: Copyright www.greatmarketingworks.co.uk 2009 © <ul><li>Today we are going to cover: </li></ul><ul><li>What motivates us? </li></ul><ul><li>Towards or from? </li></ul><ul><li>NLP – a basic understand of </li></ul><ul><li>Your ideal day? Your perfect day? </li></ul><ul><li>Anchoring – what it is and how to do it? </li></ul><ul><li>Self fulfilling prophecies – stories will tell ourselves </li></ul><ul><li>Limiting beliefs: what are some examples? </li></ul><ul><li>Representational systems </li></ul><ul><li>Swoosh patterns </li></ul><ul><li>Affirmations – what would yours be? </li></ul>
  7. 9. What kind of person am I? Dan Sodergren: Motivational, marketing, man.
  8. 10. What kind of person are we? ‘ Know thyself’ Socrates – 409 BC
  9. 11. Draw a pig. It’s as simple as that. As simple as this 
  10. 12. 3
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  13. 16. Hmmm.
  14. 17. The psychological pig: <ul><li>IF THE PIG IS DRAWN ON THE TOP OF THE PAGE, THE PERSON IS AN OPTIMIST AND VERY POSITIVE PERSON. </li></ul><ul><li>IF THE PIG IS DRAWN IN THE MIDDLE OF THE PAGE, THE PERSON IS REALISTIC AND FACTUAL. </li></ul><ul><li>IF THE PIG IS DRAWN ON THE BOTTOM OF THE PAGE, THE PERSON IS A PESSIMIST OR TENDS TO HAVE A NEGATIVE OUTLOOK. </li></ul><ul><li>IF THE PIG IS FACING LEFT, THE PERSON IS TRADITIONAL, FRIENDLY AND REMEMBERS BIRTHDAYS AND DATES. </li></ul><ul><li>IF THE PIG IS FACING STRAIGHT, THE PERSON IS DIRECT, LIKES TO PLAY DEVIL’S ADVOCATE AND DOESN’T AVOID ISSUES. </li></ul><ul><li>IF THE PIG IS FACING RIGHT, THE PERSON IS INNOVATIVE, ACTION-ORIENTATED, NOT FAMILY OR DATE ORIENTATED. </li></ul>
  15. 18. The psychological pig: <ul><li>IF THE PIG IS VERY DETAILED, THE PERSON IS ANALYTICAL, CAUTIOUS AND SUSPICIOUS. </li></ul><ul><li>IF THE PIG HAS LITTLE DETAIL, THE PERSON IS EMOTIONAL, BORED BY DETAIL, NAÏVE AND A RISK TAKER. </li></ul><ul><li>IF THE PIG HAS FOUR FEET, THE PERSON IS SECURE, STUBBORN AND HAS FIRM BELIEFS. </li></ul><ul><li>IF THE PIG HAS LESS THAN FOUR FEET, THE PERSON IS INSECURE OR GOING THROUGH MAJOR CHANGES IN LIFE. </li></ul><ul><li>THE LARGER THE PIGS EARS, THE BETTER LISTENER THE PERSON IS. </li></ul><ul><li>AND LAST, BUT NOT LEAST, THE LONGER THE PIGS TAIL, THE BETTER THE PERSON'S SEX LIFE. </li></ul>
  16. 19. Ok let’s move about a bit. Find a partner who’s pig looks like yours and is in the same area. If not then just grab someone  Copyright www.greatmarketingworks.co.uk 2009 ©
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  20. 24. People ARE different
  21. 25. People think differently <ul><li>In your pairs….. </li></ul><ul><li>One be A </li></ul><ul><li>One be B </li></ul><ul><li>Think………. </li></ul><ul><li>Who went first? Who decided and why? </li></ul><ul><li>What if B goes first? </li></ul><ul><li>When are you most excited? Ask two B’s </li></ul><ul><li>Favourite days and why? Pick on 2 A’s </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
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  25. 30. Value “ Price is what you pay. Value is what you get.” Warren B uffett Copyright www.greatmarketingworks.co.uk 2009 ©
  26. 31. Our Values We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. Aristotle 384 B.C.-322 B.C. Copyright www.greatmarketingworks.co.uk 2009 ©
  27. 32. Knowing What’s Most Important to You Copyright www.greatmarketingworks.co.uk 2009 © Values are a set of standards that determine attitudes, choices, and action. Mapping your value priorities can help lay important groundwork for making sound decisions that fit your unique pattern of values, interests, and talents. Work-related values underlie our choices about work. Some people value creativity; others place a premium on income or contributing. Your new idea must have values and culture that align with your own. Otherwise you wont work hard at them. Underline all the values most important in your work / life.
  28. 33. Copyright www.greatmarketingworks.co.uk 2009 © Content challenging leading competence mastery leading edge detail-oriented Social-activism excellence focus creativity variety growth knowledge control adventure helping Settings flexibility deadline pressure surroundings time freedom security high earnings action-oriented structure relaxed pace casual quiet excitement predictability location public contact income Intrinsic integrity status prestige achievement respect responsibility power influence appreciation helping community equality independence authenticity commitment balance honesty fairness Relationships teamwork trust cultural identity caring competition cooperation diversity collaboration humor harmony autonomy recognition support open people contact independence fun
  29. 34. Knowing What’s Most Important to You What are your Values? Copyright www.greatmarketingworks.co.uk 2009 © <ul><li>Knowing what motivates you is an important step towards staying disciplined and productive over the long-term. </li></ul><ul><li>So, what is it that drives you to work hard? </li></ul><ul><li>Are you motivated by the promise of future success and prosperity? </li></ul><ul><li>Does the freedom you have as an entrepreneur drive you to work hard? </li></ul><ul><li>Are you working because of the stability and value you can create? </li></ul><ul><li>Are you driven out of fear or dislike of working for someone else? </li></ul><ul><li>Do you work hard because you love your work and want to do more? </li></ul>
  30. 35. Your Top 10 Values: Rank them: And give your definition of each value.
  31. 36. End state: what happens at the end? <ul><li>End-state value questions </li></ul><ul><li>1) What is important to me about what I want to achieve? </li></ul><ul><li>2) What do these values mean in practice? How will I know I have achieved them? </li></ul><ul><li>3) Why are each of my values important to me? </li></ul><ul><li>4) Is there any conflict between my values and my idea’s vision and mission? </li></ul><ul><li>A’s go first and explain your choice of values and how your idea aligns to these. </li></ul><ul><li>B’s listen and see if what they say is true. And help if you see conflict. </li></ul><ul><li>Then swap. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  32. 37. What inspired you to start your own business?
  33. 38. What other students said. Copyright www.greatmarketingworks.co.uk 2009 © As votes on the Flying start online website October 2009: Family or Friends 8 I wanted to be my own boss 90 Universities 4 I had a great idea 39 The recession 12 What really motivates you?
  34. 39. Before we start <ul><li>Let’s start on ourselves. </li></ul><ul><li>We are the business brand so let’s make the brand our business. </li></ul><ul><li>What are our business values? </li></ul><ul><li>What drives you? Write it down. </li></ul><ul><li>What would we want on our businesses gravestone / testimonial? </li></ul><ul><li>What do you want your company’s USP to be? </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  35. 40. Maslow's hierarchy of needs <ul><li>Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation which he subsequently extended to include his observations of humans' innate curiosity. </li></ul><ul><li>Maslow also studied the healthiest one percent of the college student population. </li></ul><ul><li>In his book, The Farther Reaches of Human Nature </li></ul><ul><li>Many people have extended his work. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  36. 41. Copyright www.greatmarketingworks.co.uk 2009 © Biological and Physiological needs basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc. Safety needs protection, security, order, law, limits, stability, etc. Aesthetic needs beauty, balance, form, etc. Cognitive needs knowledge, meaning, self-awareness Esteem needs achievement, status, responsibility, reputation Belongingness and Love needs family, affection, relationships, work group, etc. Self-actualization personal growth, self-fulfilment Transcendence helping others to self-actualize
  37. 42. Where are you on the hierarchy of needs? Where are you? Where do you want to be? How is this idea going to help you? Write it down on the diagram. Copyright www.greatmarketingworks.co.uk 2009 ©
  38. 43. Copyright www.greatmarketingworks.co.uk 2009 © Biological and Physiological needs basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc. Safety needs protection, security, order, law, limits, stability, etc. Aesthetic needs beauty, balance, form, etc. Cognitive needs knowledge, meaning, self-awareness Esteem needs achievement, status, responsibility, reputation Belongingness and Love needs family, affection, relationships, work group, etc. Self-actualization personal growth, self-fulfilment Transcendence helping others to self-actualize
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  42. 48. Where is your idea on the hierarchy of needs? Where are you? Where do you want to be? How is this idea going to help you? Write it down on the diagram. Copyright www.greatmarketingworks.co.uk 2009 ©
  43. 49. Copyright www.greatmarketingworks.co.uk 2009 © Biological and Physiological needs basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc. Safety needs protection, security, order, law, limits, stability, etc. Aesthetic needs beauty, balance, form, etc. Cognitive needs knowledge, meaning, self-awareness Esteem needs achievement, status, responsibility, reputation Belongingness and Love needs family, affection, relationships, work group, etc. Self-actualization personal growth, self-fulfilment Transcendence helping others to self-actualize
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  47. 54. Towards or away from? <ul><li>Which kind of person are you? </li></ul><ul><li>Some people will say that it’s better for them when they imagine the benefits of some action, </li></ul><ul><li>others that only when they are under compulsion they get down to work and they do it effectively. </li></ul><ul><li>Behaviour of others depends on the situation. </li></ul><ul><li>It all depends on the place on the scale of towards-away from in which the person is in a given situation. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  48. 55. Which kind are you? <ul><li>What do they want to achieve? (Towards) </li></ul><ul><li>Do you say what they want to avoid? (Away from) </li></ul><ul><li>An example </li></ul><ul><li>This order will help us increase the sale and raise salaries </li></ul><ul><li>This order will help us to avoid the crisis and the being ousted by the competitors. </li></ul><ul><li>In the future I would like to have a wonderful house and to earn a lot of money. </li></ul><ul><li>In the future I wouldn’t like to live in this quarter and to be unemployed. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  49. 56. Explain to your partner why you want to do this idea.
  50. 57. Are they towards or away?
  51. 58. Towards or away? <ul><li>Which of these two motivation directions is better? </li></ul><ul><li>It is impossible to state this unequivocally because there are no better and worse meta programs. </li></ul><ul><li>These are ways of thinking nothing more. </li></ul><ul><li>It is often assumed that Towards will be more useful in many situations since in this case we are focused on positive matters, on goals and not on obstacles. </li></ul><ul><li>On the other hand, the ability to perceive the potential obstacles and difficulties is also indispensable. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  52. 59. How is the relevant? You need to construct either towards or away from goals / punishments.
  53. 60. What punishment would you set? What reward could you get?
  54. 61. 3
  55. 62. 2
  56. 63. 1
  57. 65. Thinking about thinking. This brings in the ideas of NLP.
  58. 66. Neuro-linguistic-programming <ul><li>(NLP) is &quot;a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour and the subjective experiences (esp. patterns of thought) underlying them. </li></ul><ul><li>Metaprogrammes are a part of it. </li></ul><ul><li>Representational systems are as well. </li></ul><ul><li>So are anchoring and a series of psychological tools. </li></ul><ul><li>Some of which we will teach you today. </li></ul><ul><li>However, NLP courses are often very long and with good reason. </li></ul><ul><li>They really can change lives, so worth Googling. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  59. 67. Neuro-linguistic-programming <ul><li>(NLP) is &quot;a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  60. 68. Your ideal and perfect day? <ul><li>First its worth thinking about what your perfect day would be like. </li></ul><ul><li>It is this perfect goal that we can work towards. </li></ul><ul><li>In this day: </li></ul><ul><li>What you would do? </li></ul><ul><li>How much of what and when? </li></ul><ul><li>Who you would be with? </li></ul><ul><li>Where would you go? </li></ul><ul><li>How much you might achieve? </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  61. 69. Individually write this day down. As quickly as possible.
  62. 70. Break time: have a think.
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  64. 72. 2
  65. 73. 1
  66. 75. Let’s get funky Have you ever used an anchor? Copyright www.greatmarketingworks.co.uk 2009 ©
  67. 76. Today is not an NLP lecture But let’s think about Anchors : Anchors are some of the most powerful ways of communicating to the unconscious mind and they affect the way we act all the time. They are triggered by different stimuli and create different states of emotion. But these are not uncontrollable and therefore we can use them to control our own state. Everyone get up – and shake. Breath in deeply. Come on you ‘creatives’ – you can do this. Copyright www.greatmarketingworks.co.uk 2009 ©
  68. 77. How you can create a confidence anchor <ul><li>The power of the mind: </li></ul><ul><li>Sit down. Close your eyes. </li></ul><ul><li>Let’s do the Lemon test. </li></ul><ul><li>Examples of anchors. </li></ul><ul><li>Auditory anchor: the special….slowed…..down voice. </li></ul><ul><li>That special song you love. </li></ul><ul><li>Even your name is an anchor of some sort. </li></ul><ul><li>We can anchor anchors – with feelings with touch. </li></ul>
  69. 78. How you can create a confidence anchor <ul><li>It’s all about the neural network. </li></ul><ul><li>As soon as you have a habit, your brain loves it as it makes live easier. </li></ul><ul><li>Life’s complicated enough, so the brain creates shortcuts. </li></ul><ul><li>What do YOU think when the phone goes? </li></ul><ul><li>We create anchors everyday. </li></ul><ul><li>Let’s create positive ones. </li></ul><ul><li>The Anchor exercise (* very quickly) </li></ul><ul><li>Use the thumbs inside palms anchor. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  70. 79. Confidence can be about physiology.
  71. 80. How do you get out of bed in the morning?
  72. 81. How do you get out of bed in the morning?
  73. 82. What stories to you tell to yourself?
  74. 83. Limiting beliefs: what are some examples? Discuss with your partner.
  75. 84. Limiting beliefs: Give me some examples please.
  76. 85. Limiting beliefs: Why oh why oh why? <ul><li>Limitations are actually a thing of the mind. In reality we have none. </li></ul><ul><li>You can do anything if you make up your mind to do it. </li></ul><ul><li>Determination always finds a way around obstacles. </li></ul><ul><li>Henry Ford once said, “If you think you can…. or if you think you can’t…you’re right!” </li></ul><ul><li>It all depends on what you believe about yourself. </li></ul><ul><li>You do not believe what you see; rather you see what you already believe. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  77. 86. Limiting beliefs: Why oh why oh why? <ul><li>What the experts have said about our beliefs: </li></ul><ul><li>Belief always precedes action. -James Allen </li></ul><ul><li>Within you right now is the power to do things you never dreamed possible. This power becomes available to you just as soon as you can change your beliefs. -Maxwell Maltz </li></ul><ul><li>Once your thoughts reflect what you genuinely want to be, the appropriate emotions and the consequent behaviour will flow automatically. Believe it and you will see it. -Wayne Dyer </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  78. 87. What’s your relationship with money and yourself? <ul><li>Do you like money? </li></ul><ul><li>Do you think it is the root of all evil? </li></ul><ul><li>Do you think a fool and his money are easily parted? </li></ul><ul><li>Do you see money as a problem? </li></ul><ul><li>The way you see money will be the way you accept it or not. </li></ul><ul><li>Are you an away a problem or a towards a goal person? </li></ul><ul><li>The way you see your present situation will make a difference in your motivation. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  79. 88. Why shouldn’t we make money doing what we love? Mental Traps ‘start up’s’ fall into: I love it, so should everyone. I loved doing it, I should do it for free. Someone else will do it. If they love it then they will pay for it. Art is sooo subjective. This is worth a million - I think? I don’t do marketing and sales! I’m the artist! Which ones do you fall into? Copyright www.greatmarketingworks.co.uk 2009 ©
  80. 89. Ever added an 0 to what you want to earn a year?
  81. 90. 3
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  84. 94. What’s your preferred representational system ? <ul><li>A preferred representational system (PRS) exists and is effective in counseling-client influence. </li></ul><ul><li>Put simply, they claimed that some people prefer: </li></ul><ul><li>Visual (sights) </li></ul><ul><li>Auditory (sounds) </li></ul><ul><li>kinesthetic (feelings) </li></ul><ul><li>Or audio digital processing (processes) </li></ul><ul><li>Your internal communication could be more influential by matching your preferred system. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  85. 95. What’s your preferred representational system? <ul><li>Different types of people represent the world in different ways </li></ul><ul><li>Visual: </li></ul><ul><li>Fast talkers, use arms a lot, phrases like I see what you mean, look up for inspiration </li></ul><ul><li>Auditory: </li></ul><ul><li>Very articulate, folded arms, head to one side, look side to side </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  86. 96. What’s your preferred representational system? <ul><li>Kinetics: </li></ul><ul><li>Slow speaking, place pauses in sentences, look down to access feelings </li></ul><ul><li>Audio digital: </li></ul><ul><li>Take a long time to decide things, need to understand in precise detail, close their eyes to think internally – legend has it can use all the other three. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  87. 97. NLP – which one are you? More NLP – now it gets personal… Differences: Visual, Kino, Auditory, Audio digital There are a huge range of tests, to find out which one you are but not needed for today, simply pick from the sheet which phrases you say the most, for your representational system. Now find out your partners RS and practise talking to them to with a different way of thinking. This is ALWAYS tricky at first, but you will be able to. Copyright www.greatmarketingworks.co.uk 2009 ©
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  91. 102. What is the relevance? You should frame your goals using your PRS.
  92. 103. Create your positive day / goal with more of your own PRS in it.
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  96. 108. Affirmations <ul><li>If you had one what would yours be? </li></ul><ul><li>Positive affirmations and positive thinking techniques can help develop a powerful and positive attitude to life. </li></ul><ul><li>With this power you can turn failure around into success and take success and drive it to a new level. </li></ul><ul><li>Your positive attitude is the fuel for your success. </li></ul><ul><li>You only have power in the NOW. The past is gone, it cannot ever be changed and tomorrow is always uncertain. </li></ul><ul><li>If you want to change your life, choose to start NOW , in this moment, this is the moment of your power, your choice. </li></ul><ul><li>So if you had one what would you affirmation be? </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  97. 109. Write down your own affirmation. Keep it secret, keep it safe. Entertain yourself and use it for 30 days.
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  101. 114. Bad habits. <ul><li>It only takes 30 days to create any habit. </li></ul><ul><li>30 days for a good one, 30 days for a bad. </li></ul><ul><li>Which bad habits do you have? </li></ul><ul><li>Discuss them with your partner. </li></ul><ul><li>B’s go first then swap. </li></ul><ul><li>What non-good habits could you stop? </li></ul><ul><li>What good habits could you start-today? </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
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  105. 119. Which good habits do successful people use? <ul><li>The four D’s from Brain Tracy: </li></ul><ul><li>Desire You must want it badly enough to make an unshakable commitment and to be willing to make sacrifices. </li></ul><ul><li>Decision </li></ul><ul><li>You must make a decision right now to do whatever is necessary, to be willing to pay any price, go any distance, to achieve your goal. </li></ul><ul><li>Determination </li></ul><ul><li>Keep at it until you succeed in spite of all the problems and obstacles you will experience. </li></ul><ul><li>Discipline </li></ul><ul><li>the discipline to master yourself to develop the habits necessary for achieving financial independence. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  106. 120. You might be able to measure how successful you're going to be in the future by measuring how well you're doing in each of those on a scale of one to ten.
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  110. 125. One more key habit. <ul><li>The Momentum Principle of Success By: Brian Tracy </li></ul><ul><li>The Key Action to Orientation When you become an action-oriented person, you activate the &quot;Momentum Principle&quot; of success. This principle says that although it may take tremendous amounts of energy to overcome inertia and get going initially, it then takes far less energy to keep going. </li></ul><ul><li>Increase Your Energy The good news is that the faster you move, the more energy you have. The faster you move, the more you get done and the more effective you feel. The faster you move, the more experience you get and the more you learn. The faster you move, the more competent and capable you become at your work. </li></ul><ul><li>Get Onto the Fast Track A sense of urgency shifts you automatically onto the fast track in your career. The faster you work and the more you get done, the higher will be your levels of self-esteem, self-respect and personal pride. </li></ul>Copyright www.greatmarketingworks.co.uk 2009 ©
  111. 126. Every new journey Best foot forward: Let’s get going: Have you: a basic understanding of NLP? Have you got: a couple of tools to start? Have you: the impetus to get going? Copyright www.greatmarketingworks.co.uk 2009 ©
  112. 127. Have we got that? Copyright www.greatmarketingworks.co.uk 2009 ©

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