A Response to the  New Texas Challenge : Instill Education Attainment as a Value Into All Texans DRAFT
The Problem: The Crash of 2040
Demographic Shift 2000 to 2040
Percent of Texas Population by Race/Ethnicity in  2000 and Projections to 2040 (0.5 Scenario)
Percent of Population for AACOG in 2000 and Projections to 2040 (Scenario 0.5)  Percent
Percent of Texas Population by Age Group and Ethnicity, 2000 Percent
Percent of Texas Population by Age Group and Ethnicity, 2040 Percent Projections are shown for the 1.0 scenario
Demographic Shift 2000 to 2040 <ul><li>The Hispanic population will be the largest ethnic group in Texas within 10 years a...
Socio-Economic Shift 2000 to 2040
Average Annual Household Income in Texas and the United States by Educational Attainment of Householder in 2000*
Percent of Persons 25 Years of Age or Older by Level of Educational  Attainment and Race/Ethnicity in 2000 and Projected t...
Projections are shown for the 1.0 scenario and assume 1990-2000 Trends in Educational Attainment Rates
Projections are shown for the 1.0 scenario and assume 1990-2000 Trends in Educational Attainment Rates
Socio-Economic Shift 2000 to 2040 <ul><li>Clearly education attainment of a householder is directly related to a household...
The Crash of 2040
Number of Families in Poverty  by Race/Ethnicity in 2000 and Projected to 2040 Assumes 1990-2000 rates of net migration (1...
TANF FOOD STAMPS MEDICAID
  Percent of the Texas Prison Population by Race/Ethnicity in 2000 and Projections to 2040  Percent of Prison Population
Alternative Educational Attainment Assumptions <ul><li>2000 Attainment differentials – This assumes that the same socio-ec...
Alternative Educational Attainment Assumptions
Alternative Educational Attainment Assumptions
*Assuming 2000 Rates, 1990-2000 Rates of Closures between Anglo and Hispanic/African American Household Income and Anglo I...
Implications <ul><li>If the 2000 education attainment rates and the population growth rates remain the same to 2040, we ca...
Implications  (continued) <ul><li>Texas average household income will decline dramatically by 2040 if the 2000 education a...
OR
The Texas economy will crash in 2040 or sooner!
<ul><li>We must find a way to help the Hispanic community increase its educational attainment levels in a dramatic way ove...
Why do low-income Hispanics have low education attainment rates?
Reasons that Contribute to low income  Hispanic’s Poor Education Attainment Rates <ul><li>Hispanic children are encouraged...
Key   Insight <ul><li>Overall, low-income families do not place a high value on educational attainment in their family/cul...
Solution <ul><li>Instill education attainment into Hispanic family values for the long-term investment into their families...
<ul><li>“ Tell me, and I will forget; Show me, and I may remember; Involve me, and I will understand.” </li></ul><ul><li>C...
What is the quickest and most cost efficient way to educate Hispanic adults about the value of education for their childre...
Answer: The Media
The Power of a Public Awareness Campaign A case study
Our Process at Work  Multicultural Case Study unselling the “sell”
The Realities <ul><li>The Situation   </li></ul><ul><li>Over 80% of all new smokers begin under 18  </li></ul><ul><li>Smok...
The Alliance <ul><li>One marketing organization featuring  </li></ul><ul><li>Best in Class agencies: </li></ul><ul><li>Gen...
Finding the Insight control freedom Collages from Friendship Circle research Teen Room
Brand Opportunity Rebel Take Risks Fit In/Be Liked Independent Express Individuality Feel Respected Tobacco satisfies all ...
The Big Idea Challenge the establishment directly on their turf GENERAL MARKET BIG IDEA
The Big Idea Challenge the establishment directly on their turf GENERAL MARKET BIG IDEA MULTICULTURAL INSIGHT Challenge th...
Connecting with Consumers Print TV The  Experience Radio Custom  Branded PR INTERACTivist ™
creative:  taking the brand to the barrio Youth Voice Calle
INTERACTivist™ power <ul><li>INTERACTivists are: </li></ul><ul><ul><li>25 team members chosen from over 2,500 truth applic...
graffiti art contests street fairs mobile truth tour peer-to-peer marketing postcards/reply-card truth gear creative:  tak...
Results <ul><li>Brand Results:  </li></ul><ul><li>truth accelerated the decline of youth smoking rates between 2000 - 2002...
Awards <ul><li>Campaign Awards </li></ul><ul><li>Silver Effie New York AMA   David vs. Goliath and Non-Profit (2007)  </li...
Launch a San Antonio education public awareness campaign.
How?
<ul><li>Establishing an  </li></ul><ul><li>Education Awareness Council </li></ul>
The San Antonio Education Awareness Council Fund <ul><li>Establish a trust fund that will generate one-and-a-half million ...
Build a Collaborative Structure San Antonio Education Awareness Council Oversight Committee Creative Council Operations <u...
<ul><li>Incorporate literacy and education into family/cultural values </li></ul><ul><li>Educate families on long term inv...
Potential Message Categories Education Involves Lifelong Learning Birth parenting education Early Childhood kindergarten r...
Targeting the Message <ul><li>Education Awareness </li></ul><ul><li>Council </li></ul><ul><li>Messages: </li></ul><ul><li>...
Creative Council <ul><li>Establish a multi-disciplinary creative council consisting of professionals from: </li></ul><ul><...
Creative Council (continued) <ul><li>The creative council will be responsible for the development of creative briefs for t...
<ul><li>The creative council will be responsible for judging the creative submissions and select the best ideas to be prod...
Operations <ul><li>Establish a two to three person administrative staff that will support the creative council, media, pro...
 
Bringing it all together to drive change… <ul><li>COMMUNITY AWARENESS CAMPAIGN </li></ul><ul><li>Awareness Campaign of the...
The Literacy Coalition & P-16 Initiative <ul><li>LITERACY San Antonio  </li></ul><ul><li>Has a vision of 100% literacy thr...
<ul><li>Focus will be on those common areas of mutual interest for the benefit of the community: </li></ul><ul><ul><li>Lea...
<ul><li>Any specific reports that include literacy commissioned by P-16 will be available to LSA </li></ul><ul><li>To avoi...
<ul><li>At the completion of the LSA planning process: </li></ul><ul><ul><li>A collaborative approach will maximize resour...
<ul><ul><li>LITERACY San Antonio’s task is to bring leadership and coordination to this complex challenge in the community...
Visions of a Literate Community Offer Hope  <ul><li>Education levels increase </li></ul><ul><li>Employable workforce incre...
Conclusion: The San Antonio Education Public Awareness Campaign alone is not the magical solution to improving education a...
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Sa Ed Awareness Council 031009

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Highlights the demographics related to education levels in San Antonio and the need to collaborate on how local organizations must raise the levels of education before 2040. Presented by Ernest Bromley on March 10, 2009

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  • Sa Ed Awareness Council 031009

    1. 1. A Response to the New Texas Challenge : Instill Education Attainment as a Value Into All Texans DRAFT
    2. 2. The Problem: The Crash of 2040
    3. 3. Demographic Shift 2000 to 2040
    4. 4. Percent of Texas Population by Race/Ethnicity in 2000 and Projections to 2040 (0.5 Scenario)
    5. 5. Percent of Population for AACOG in 2000 and Projections to 2040 (Scenario 0.5) Percent
    6. 6. Percent of Texas Population by Age Group and Ethnicity, 2000 Percent
    7. 7. Percent of Texas Population by Age Group and Ethnicity, 2040 Percent Projections are shown for the 1.0 scenario
    8. 8. Demographic Shift 2000 to 2040 <ul><li>The Hispanic population will be the largest ethnic group in Texas within 10 years and growing to be the largest ethnic group by significant margins. </li></ul><ul><li>The Anglo population is shrinking over the next 30 years commensurate to the Hispanic population growth rate. </li></ul><ul><li>The African American population growth will remain flat over the same time period. </li></ul><ul><li>The Anglo population is aging with insufficient numbers having large numbers of children while the Hispanic population is younger and have large families. </li></ul>
    9. 9. Socio-Economic Shift 2000 to 2040
    10. 10. Average Annual Household Income in Texas and the United States by Educational Attainment of Householder in 2000*
    11. 11. Percent of Persons 25 Years of Age or Older by Level of Educational Attainment and Race/Ethnicity in 2000 and Projected to 2040* Assuming 1990-2000 Trends in Educational Attainment Rates
    12. 12. Projections are shown for the 1.0 scenario and assume 1990-2000 Trends in Educational Attainment Rates
    13. 13. Projections are shown for the 1.0 scenario and assume 1990-2000 Trends in Educational Attainment Rates
    14. 14. Socio-Economic Shift 2000 to 2040 <ul><li>Clearly education attainment of a householder is directly related to a household’s income ($30,412 – less than High School vs. $102,410 – Graduate/Professional degree). </li></ul><ul><li>By 2040 almost 8 of every 10 Anglo’s will have some college or more while 4 of 10 Hispanics will have some college or more. </li></ul>
    15. 15. The Crash of 2040
    16. 16. Number of Families in Poverty by Race/Ethnicity in 2000 and Projected to 2040 Assumes 1990-2000 rates of net migration (1.0 scenario) # of families
    17. 17. TANF FOOD STAMPS MEDICAID
    18. 18. Percent of the Texas Prison Population by Race/Ethnicity in 2000 and Projections to 2040 Percent of Prison Population
    19. 19. Alternative Educational Attainment Assumptions <ul><li>2000 Attainment differentials – This assumes that the same socio-economic ratios among Anglos and Hispanics in 2000 remains constant to 2040. In other words, we do nothing! </li></ul><ul><li>1990-2000 Trends in differentials – This assumes that the modes improvements that occurred during the last decade remains constant to 2040. We continue doing what we are doing now. </li></ul><ul><li>Anglo Trends apply to all groups – This assumes that all ethnic groups achieve parity with Anglo education attainment ratios by 2040. </li></ul>The following three charts exhibit three scenarios that highlight three possible outcomes resulting from the socio-economic shift occurring in Texas over the next 32 years.
    20. 20. Alternative Educational Attainment Assumptions
    21. 21. Alternative Educational Attainment Assumptions
    22. 22. *Assuming 2000 Rates, 1990-2000 Rates of Closures between Anglo and Hispanic/African American Household Income and Anglo Income Rates for all Race/Ethnicity Groups (scenario 1.0)
    23. 23. Implications <ul><li>If the 2000 education attainment rates and the population growth rates remain the same to 2040, we can expect a dramatic increase in demand for various human service entitlement programs such as: </li></ul><ul><ul><ul><li>TANF </li></ul></ul></ul><ul><ul><ul><li>Food Stamps </li></ul></ul></ul><ul><ul><ul><li>Medicaid </li></ul></ul></ul><ul><ul><ul><li>Juvenile Delinquent Centers </li></ul></ul></ul><ul><ul><ul><li>Prison </li></ul></ul></ul>
    24. 24. Implications (continued) <ul><li>Texas average household income will decline dramatically by 2040 if the 2000 education attainment rates and population growth rates remain the same. </li></ul><ul><ul><li>The state will be faced with escalating Human Services expenses at a time when it will not have the tax revenues to pay for it. </li></ul></ul>
    25. 25. OR
    26. 26. The Texas economy will crash in 2040 or sooner!
    27. 27. <ul><li>We must find a way to help the Hispanic community increase its educational attainment levels in a dramatic way over the next ten to fifteen years! </li></ul>
    28. 28. Why do low-income Hispanics have low education attainment rates?
    29. 29. Reasons that Contribute to low income Hispanic’s Poor Education Attainment Rates <ul><li>Hispanic children are encouraged to enter the workforce by their families at an early age </li></ul><ul><li>Hispanic girls have high teen pregnancy rates which puts them into the workforce too early </li></ul><ul><li>Hispanic youth have a high incidence of arrests and/or law enforcement-related problems which include gangs and substance abuse. </li></ul>
    30. 30. Key Insight <ul><li>Overall, low-income families do not place a high value on educational attainment in their family/cultural values! </li></ul>
    31. 31. Solution <ul><li>Instill education attainment into Hispanic family values for the long-term investment into their families’ future well-being! </li></ul>
    32. 32. <ul><li>“ Tell me, and I will forget; Show me, and I may remember; Involve me, and I will understand.” </li></ul><ul><li>Confucius, circa 450 BC </li></ul>
    33. 33. What is the quickest and most cost efficient way to educate Hispanic adults about the value of education for their children and future generations?
    34. 34. Answer: The Media
    35. 35. The Power of a Public Awareness Campaign A case study
    36. 36. Our Process at Work Multicultural Case Study unselling the “sell”
    37. 37. The Realities <ul><li>The Situation </li></ul><ul><li>Over 80% of all new smokers begin under 18 </li></ul><ul><li>Smoking trended upwards throughout the 90’s </li></ul><ul><li>Tobacco industry spends $5 billion a year vs. our $200 million (total mkt.) </li></ul><ul><li>Teens don’t believe they are affected by tobacco ads or marketing </li></ul><ul><li>The Goal </li></ul><ul><li>Reduce uptake of tobacco among teens by 20% </li></ul><ul><li>The Marketing Challenge </li></ul><ul><li>Create an anti-tobacco campaign that young people will relate to and embrace on their own terms </li></ul><ul><li>To brand truth as a badge of honor, proudly worn by the independent-thinking youth </li></ul><ul><li>Make noise beyond paid dollars </li></ul>
    38. 38. The Alliance <ul><li>One marketing organization featuring </li></ul><ul><li>Best in Class agencies: </li></ul><ul><li>General Market- Arnold Worldwide & </li></ul><ul><li>Crispin,Porter+Bogusky </li></ul><ul><li>AA- Burrell Communications </li></ul><ul><li>Latino- Bromley Communications </li></ul><ul><li>Asian- Imada Wong </li></ul><ul><li>Non-traditional- GTM </li></ul>
    39. 39. Finding the Insight control freedom Collages from Friendship Circle research Teen Room
    40. 40. Brand Opportunity Rebel Take Risks Fit In/Be Liked Independent Express Individuality Feel Respected Tobacco satisfies all of the need states Tobacco = Tool of Control But if we took away tobacco, we knew we had to replace it with something else that provided control They don’t believe they are affected by tobacco advertising = new tool of control It’s about recognizing and leveraging – NOT manipulating – common youth need states
    41. 41. The Big Idea Challenge the establishment directly on their turf GENERAL MARKET BIG IDEA
    42. 42. The Big Idea Challenge the establishment directly on their turf GENERAL MARKET BIG IDEA MULTICULTURAL INSIGHT Challenge the industry, but on our turf or in our way Being empowered to demand and reveal the truth and reclaim what is rightfully ours MULTICULTURAL BIG IDEA HISPANIC TARGETED CREATIVE EXPRESSION URBAN TARGETED CREATIVE EXPRESSION
    43. 43. Connecting with Consumers Print TV The Experience Radio Custom Branded PR INTERACTivist ™
    44. 44. creative: taking the brand to the barrio Youth Voice Calle
    45. 45. INTERACTivist™ power <ul><li>INTERACTivists are: </li></ul><ul><ul><li>25 team members chosen from over 2,500 truth applicants to travel on 2 national tours </li></ul></ul><ul><ul><ul><li>Keep the brand feeling fresh and innovative </li></ul></ul></ul><ul><ul><ul><li>Generate highest possible peer-to-peer impressions </li></ul></ul></ul>
    46. 46. graffiti art contests street fairs mobile truth tour peer-to-peer marketing postcards/reply-card truth gear creative: taking the brand to the Street
    47. 47. Results <ul><li>Brand Results: </li></ul><ul><li>truth accelerated the decline of youth smoking rates between 2000 - 2002 by 22% </li></ul><ul><ul><li>resulting in roughly 300,000 fewer youth smokers in 2002 saving 100,000 lives.* </li></ul></ul><ul><li>Overall youth smoking has declined by 33% ** </li></ul><ul><li>Bodega ad awareness levels twice as high as average truth spot </li></ul><ul><li>Hispanic youth smoking prevalence trended down, especially among entry-level teen groups (at 15% vs. 22% five years ago) </li></ul><ul><li>Tour Results: </li></ul><ul><li>Directly touched a combined total of 850,000 teens every summer </li></ul><ul><li>Touched over 30 cities (AND1) and 44 cities (VANS Warped) </li></ul><ul><li>Built a national database of over 100,000 teens who are brand evangelists </li></ul><ul><li>Distributed over 500,000 branded premiums. </li></ul><ul><li>truth’s Warped tour team became FUSE TV’s highest rated show of the summer 2007. </li></ul>Source: According to the March 2005 American Journal Public Health ** According to an independent study by the American Legacy Foundation, RTI, Feb 2001; Monitoring the Future Study, Univ. of Mich., 2001.
    48. 48. Awards <ul><li>Campaign Awards </li></ul><ul><li>Silver Effie New York AMA David vs. Goliath and Non-Profit (2007) </li></ul><ul><li>Silver Effie New York AMA Pro-Bono & Public Service (2007) </li></ul><ul><li>Most Effective Long-term Campaign - Promo Magazine (2005) </li></ul><ul><li>Top Mobile tour of 2004 - Promo Magazine (2004) </li></ul><ul><li>The Grand Effie - New York AMA (2003) Overall campaign award </li></ul><ul><li>The Award for Achievement and Diversity - Boston AD Club (2003) </li></ul><ul><li>The Gold Reggie for Cause Marketing – PMA (2002) </li></ul><ul><li>The Guerrilla Marketing Campaign of the Year - Brand Week (2001) </li></ul><ul><li>Best Hispanic Radio Plan – Hispanicad.com (2000) </li></ul><ul><li>* Campaign executed in partnership with Arnold and Crispin Porter Bogusky </li></ul>
    49. 49. Launch a San Antonio education public awareness campaign.
    50. 50. How?
    51. 51. <ul><li>Establishing an </li></ul><ul><li>Education Awareness Council </li></ul>
    52. 52. The San Antonio Education Awareness Council Fund <ul><li>Establish a trust fund that will generate one-and-a-half million dollars in interest annually. This would require a minimum principal amount of $15,000,000. </li></ul><ul><li>The interest money generated from the fund will establish an annual working media and production budget. </li></ul><ul><li>The San Antonio Education Awareness Council Fund will have a fifteen-year life. In other words, it will self-liquidate during years 10 to the15 th year. </li></ul><ul><li>The Council will have oversight of the staff, creative board, production and media planning and placement. </li></ul>
    53. 53. Build a Collaborative Structure San Antonio Education Awareness Council Oversight Committee Creative Council Operations <ul><li>Community leaders with </li></ul><ul><li>functional and cultural diversity </li></ul><ul><li>Offer perspective and direction </li></ul><ul><li>Serve as ambassadors of messaging </li></ul><ul><li>Call for entries </li></ul><ul><li>Creative units produced </li></ul><ul><li>Drive change in values </li></ul><ul><li>Award selected ideas </li></ul><ul><li>Execute Council plans </li></ul><ul><li>Funding Strategy </li></ul><ul><li>Media Placement </li></ul><ul><li>Production Oversight </li></ul><ul><li>Benchmark Reporting </li></ul>Volunteers & Contractors Community Leaders Creative Agencies
    54. 54. <ul><li>Incorporate literacy and education into family/cultural values </li></ul><ul><li>Educate families on long term investment of education </li></ul><ul><li>Change community attitude towards education </li></ul><ul><li>Create awareness around value and impact of lifelong learning </li></ul><ul><li>Deliver a vision that offers hope </li></ul>Goals of the San Antonio Education Awareness Council
    55. 55. Potential Message Categories Education Involves Lifelong Learning Birth parenting education Early Childhood kindergarten readiness K-12 reading clubs tutors mentors After-school Programs sports, theater, cultural, etc. Out-of- School Youth workforce prep alternative sentences service learning Adults citizenship wealth development healthy living Seniors service learning reading clubs brain acuity activities
    56. 56. Targeting the Message <ul><li>Education Awareness </li></ul><ul><li>Council </li></ul><ul><li>Messages: </li></ul><ul><li>Build the value of education for the well-being of their family </li></ul><ul><li>Call to action: LSA 1800#/website for prevention/intervention assistance </li></ul>Literacy San Antonio (LSA) Coalition Call Center CBO Database Target Audience: <ul><li>Most families will understand the message and will, over time, change behavior; impacting children coming into education pipeline. </li></ul><ul><li>Families with children already in education pipeline will seek prevention services; while others will need intervention services. </li></ul><ul><li>The 1-800#/website will access database management team; directing them to CBO’s/schools that can best address their specific need. </li></ul>Education/Youth Focused Community Based Organization (CBO) /Schools
    57. 57. Creative Council <ul><li>Establish a multi-disciplinary creative council consisting of professionals from: </li></ul><ul><ul><ul><li>Advertising agency community </li></ul></ul></ul><ul><ul><ul><li>Educators </li></ul></ul></ul><ul><ul><ul><li>Social services focused on parenting skills and high school drop-out, e.g., P-16, LSA, Bexar County Coalition of School Boards, etc. </li></ul></ul></ul><ul><ul><ul><li>Marketing professionals from major corporations </li></ul></ul></ul>
    58. 58. Creative Council (continued) <ul><li>The creative council will be responsible for the development of creative briefs for the development of marketing/advertising ideas. </li></ul><ul><li>The creative council will issue a call for creative ideas against their approved creative briefs to the San Antonio advertising community on an annual basis. </li></ul>
    59. 59. <ul><li>The creative council will be responsible for judging the creative submissions and select the best ideas to be produced and placed into the media. </li></ul><ul><li>The creative council will also have a research budget for the purpose of delivering creative briefs and pre-testing creative ideas before production. </li></ul>Creative Board (continued)
    60. 60. Operations <ul><li>Establish a two to three person administrative staff that will support the creative council, media, production, and traffic. </li></ul><ul><li>Administer RFP’s for outsourcing production and post-production companies to produce the approved creative ideas. </li></ul><ul><li>Manage RFP’s for outsourcing media plans and media buys to secure optimal media schedules for the best price and deliver maximum added value from the media. </li></ul><ul><li>Execute all research needs for the creative council for the development of creative briefs and copy testing creative work before it is produced. </li></ul>
    61. 62. Bringing it all together to drive change… <ul><li>COMMUNITY AWARENESS CAMPAIGN </li></ul><ul><li>Awareness Campaign of the Literacy/Education Situation in SA </li></ul><ul><li>Messaging to Change Attitudes about Achievement </li></ul><ul><li>Messaging to Influence Behavior to Get Involved and Help </li></ul><ul><li>COMMUNITY KNOWLEDGEBASE </li></ul><ul><li>Aggregated Directory of Solution Providers </li></ul><ul><li>Open Access to the community & providers to update & access </li></ul><ul><li>Operation support tools for reporting, relationship mgmt. </li></ul><ul><li>CLEARINGHOUSE (OPEN ACCESS CUSTOMER SERVICE) </li></ul><ul><li>‘ Literacy Help Desk’ Call Center (low/no-tech access) </li></ul><ul><li>Operation support tools for “triage” caller needs to providers </li></ul><ul><li>Leads tracking delivery & reporting for Providers & Literacy SA Ops </li></ul><ul><li>COMMUNITY INFORMATION WEBSITE </li></ul><ul><li>Literacy ‘Provider Directory’ with Provider Profile Tool & Admin </li></ul><ul><li>Literacy Community Calendar (w/ web based edit & approve tool) </li></ul><ul><li>Literacy Community Info (resources / articles / news / legislation) </li></ul><ul><li>ADVOCACY </li></ul><ul><li>Organized Literacy Advocacy Coalition for Perpetual & Sustainable Performance </li></ul><ul><li>Coalition Platform = fed, state & local / Supported by the value & impact of the solution </li></ul><ul><li>Advocacy Focused on: </li></ul><ul><ul><li>Literacy achievement by stage & kind </li></ul></ul><ul><ul><li>Sustainable literacy achievement for individual & community benefit </li></ul></ul>
    62. 63. The Literacy Coalition & P-16 Initiative <ul><li>LITERACY San Antonio </li></ul><ul><li>Has a vision of 100% literacy through 100% community engagement </li></ul><ul><ul><li>It will partner with all local initiatives </li></ul></ul><ul><ul><li>It sees community improvement through a window of literacy and the K-12 system as one component of potential service delivery </li></ul></ul><ul><ul><li>It regards the family within the community as the cornerstone for change </li></ul></ul><ul><li>P- 16 Initiative </li></ul><ul><li>Has a broad education mandate focused on K-12 </li></ul><ul><li>Includes such issues as increasing resources to school districts, improving content areas, school financing, and teacher quality, etc. </li></ul>
    63. 64. <ul><li>Focus will be on those common areas of mutual interest for the benefit of the community: </li></ul><ul><ul><li>Leaders of both groups are already partnering on planning dialogues </li></ul></ul><ul><ul><li>P-16 leaders, with literacy improvement as a goal, will be invited to join the appropriate planning task force(s) </li></ul></ul><ul><ul><li>The research reports prepared for LSA will be available to P-16 members to help inform that dialogue </li></ul></ul><ul><ul><li>Marketing and public awareness activities of LSA will be of enormous support in promoting specific potential outcomes of P-16 </li></ul></ul>LSA & P-16 work will be complementary and collaborative
    64. 65. <ul><li>Any specific reports that include literacy commissioned by P-16 will be available to LSA </li></ul><ul><li>To avoid duplication of effort in the event of both groups working on an overlapping issue, regular meeting/updates will take place </li></ul><ul><li>There will be excellent opportunities for coordinated fund development to support shared objective </li></ul>Complementary and collaborative initiatives, cont’d
    65. 66. <ul><li>At the completion of the LSA planning process: </li></ul><ul><ul><li>A collaborative approach will maximize resources, ensure a powerful alignment and inspire diverse stakeholders </li></ul></ul><ul><ul><li>All participating partners will endorse selected goals of the community literacy plan </li></ul></ul><ul><ul><li>P-16 will be invited to take on sectors of the work plan that align with P-16 goals </li></ul></ul><ul><ul><li>LSA will take on those goals that are not part of the P-16 work or where a coordinated effort is indicated </li></ul></ul>Bringing the Planning Process Together
    66. 67. <ul><ul><li>LITERACY San Antonio’s task is to bring leadership and coordination to this complex challenge in the community, and partnering closely with the P-16 Council, can only help create the innovative new solutions needed for change </li></ul></ul><ul><ul><li>“ A City that Reads, Succeeds!” </li></ul></ul>
    67. 68. Visions of a Literate Community Offer Hope <ul><li>Education levels increase </li></ul><ul><li>Employable workforce increases </li></ul><ul><li>Crime decreases </li></ul><ul><li>Poverty decreases </li></ul><ul><li>Drop out levels decrease </li></ul><ul><li>Teen pregnancies decrease </li></ul><ul><li>Hunger and homelessness decrease </li></ul><ul><li>Child Abuse decreases </li></ul>
    68. 69. Conclusion: The San Antonio Education Public Awareness Campaign alone is not the magical solution to improving education attainment levels. It is a MUST HAVE to enable/motivate parents, schools and Community-Based Organizations fulfill their missions at a faster rate.

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