Online Social Networks And The 2 C Is Competitive Intelligence & Collaborative Innovation

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Online Social Networks And The 2 C Is Competitive Intelligence & Collaborative Innovation

  1. 1. Competitive Intelligence & Collaborative Innovation By Rob Duncan Copyright Rob Duncan 2009 1
  2. 2. Our Agenda  So what is all this social networking stuff?  Is it really useful for business or is it waste of time?  What are the key tools?  Intelligence gathering or collaboration?  Okay, I’m on there – now what?  Where are the hidden treasures on LinkedIn?  How can I make the most of my LinkedIn network? Copyright Rob Duncan 2009 2
  3. 3. Your Speaker Rob Duncan Director, BCIT Centre for Applied Research & Innovation Author of: Haul Away! Teambuilding Lessons from a Voyage around Cape Horn (2005) Competitive Intelligence: Fast, Cheap & Ethical (2008) Copyright Rob Duncan 2009 3
  4. 4. Two Different “CI”s  Competitive Intelligence  Collaborative Innovation  Is the business world evolving from one to the other? Copyright Rob Duncan 2009 4
  5. 5. Networking is not new!  Why we network  Strength of weak ties  Enabling technologies  Reed’s 3rd law Copyright Rob Duncan 2009 5
  6. 6. Why collaboration matters  Harvard study (scientific problem)  Social media is changing business  Lines are blurring  The customer is on your design team  And your competitor’s! Copyright Rob Duncan 2009 6
  7. 7. Online Social Networks  The usual suspects:  LinkedIn  Facebook  Twitter  Special purpose:  Ning Copyright Rob Duncan 2009 7
  8. 8. Online Social Networks...  Some are good for intelligence gathering (Twitter, LinkedIn, Facebook)  Some are more collaborative (LinkedIn, Twitter, Ning)  Let’s have a tour... Copyright Rob Duncan 2009 8
  9. 9. LinkedIn Copyright Rob Duncan 2009 9
  10. 10. LinkedIn  Intelligence:  Collaboration:  Executive profiling  Weak ties  Who is connected to  Small favours who?  Large networks  Groups = tribes  Groups = expert pools  Q&A  Q&A Copyright Rob Duncan 2009 10
  11. 11. Facebook Copyright Rob Duncan 2009 11
  12. 12. Facebook  Intelligence:  Collaboration:  Personal life  Life outside the suit  Friends  Friends of friends  Habits  Interests Copyright Rob Duncan 2009 12
  13. 13. Twitter Copyright Rob Duncan 2009 13
  14. 14. Twitter  Intelligence:  Collaboration:  Tribes  Live blogging events  Interests  Meet-ups  Location  Emergent situations  Activities  Promote self, blog etc.  Who follows them  Who they follow Copyright Rob Duncan 2009 14
  15. 15. Ning (CI example) Copyright Rob Duncan 2009 15
  16. 16. Ning (CI example)  Intelligence  Collaboration  Who is busy?  Strategic alliances  Who is looking?  Work sharing  New business ideas  Staff sourcing  New products  Discussions  State of the industry  Global reach  Discussions Copyright Rob Duncan 2009 16
  17. 17. Copyright Rob Duncan 2009 17
  18. 18. A deeper dive into LinkedIn Copyright Rob Duncan 2009 18
  19. 19. What is LinkedIn?  An online social network for professionals  Profiles  Connections  Introductions  Q&A  Status  Recommendations  Groups  30+ million people and growing fast Copyright Rob Duncan 2009 19
  20. 20. Getting onto LinkedIn  Go to www.linkedin.com  Sign up (free)  Set up profile Name, title  Photo  Work history  Education  Speciality areas & skills  Interests, hobbies, awards  Your websites or blogs  Contact preferences   Get involved...get active! Copyright Rob Duncan 2009 20
  21. 21. Be a good LinkedIn citizen  Full profile with photo  Build your network – add connections  Ask & answer questions  Give and seek recommendations  Update status frequently  Join groups and participate in discussions  Help others: “what’s in it for them?”  Be a giver not a taker Copyright Rob Duncan 2009 21
  22. 22. The Power of Profile Put everything in there! Your photo makes you real High school, past jobs, interests all matter: they build bridges TIP: Use descriptors that are easily searched e.g. “new product designer” Copyright Rob Duncan 2009 22
  23. 23. The Power of Connections Crucial decision: stay small or go big? Small networks can keep it intimate & local, but… Big networks exponentially increase your reach Your entire network will see your status, questions, answers TIP: Click on “OpenLink enabled” to announce your willingness to connect Copyright Rob Duncan 2009 23
  24. 24. The Power of Q&A Ask strategic questions Answer questions frequently and generously; think of yourself last Put a Weblink in your answers (draw people to your Website, books, or blog) Earn expertise rewards & build reputation TIP: Visit Q&A daily and answer as many questions as you can, insinuating your web address where possible Copyright Rob Duncan 2009 24
  25. 25. The Power of Recommending Recognize someone you respect Don’t be shy: request recommendations Put all past employers in your profile and seek recommendations for each one TIP: Don’t “drown” your profile in recommendations – 5-10 good ones is plenty Copyright Rob Duncan 2009 25
  26. 26. The Power of Status Let your world know what you are up to Be strategic (“Rob is looking for entrepreneurs to assist”) Update it frequently TIP: Keep “stock” ones handy (e.g. “looking for new clients”) Copyright Rob Duncan 2009 26
  27. 27. The Power of Groups Search for & join relevant Groups Be strategic: should I join “Starving Inventors” or “New Product Tycoons?” Why not both? Display your Group badges on your profile to allow like- minded people to connect Contribute to Group Discussions TIP: Join the group “Invites Welcome” to grow your network Copyright Rob Duncan 2009 27
  28. 28. The Power of Discussions Each LinkedIn Group has a discussion feature Good way to advertise new books Ask strategic questions Introduce yourself to the community TIP: Seed a discussion with your key business challenge, e.g. “How do I connect with inventors who need protoypes made?” Copyright Rob Duncan 2009 28
  29. 29. The Power of Introductions Connect 2 people who can help each other Ask for introductions from your connections Be generous with your contacts TIP: Search for your dream client and see who in your network is connected to them – get introduced Copyright Rob Duncan 2009 29
  30. 30. Getting the Most out of LinkedIn  Put everything in your profile  Increase your network size  Join LinkedIn Groups  Ask and answer questions strategically  Give more than you get Copyright Rob Duncan 2009 30
  31. 31. The Power of Small Favours  Help 50 people with:  Answers  Recommendations  Expert suggestions  Leads  Introductions  When you need help, 50 people will be there for you  Give generously; the “getting” flows indirectly from your investment in others Copyright Rob Duncan 2009 31
  32. 32. Thank You! Any questions? Contact me at: greatcapes@gmail.com Connect with me on LinkedIn! Copyright Rob Duncan 2009 32

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