Your SlideShare is downloading. ×
Online Social Networks And The 2 C Is   Competitive Intelligence & Collaborative Innovation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Online Social Networks And The 2 C Is Competitive Intelligence & Collaborative Innovation

572
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
572
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Competitive Intelligence & Collaborative Innovation By Rob Duncan Copyright Rob Duncan 2009 1
  • 2. Our Agenda  So what is all this social networking stuff?  Is it really useful for business or is it waste of time?  What are the key tools?  Intelligence gathering or collaboration?  Okay, I’m on there – now what?  Where are the hidden treasures on LinkedIn?  How can I make the most of my LinkedIn network? Copyright Rob Duncan 2009 2
  • 3. Your Speaker Rob Duncan Director, BCIT Centre for Applied Research & Innovation Author of: Haul Away! Teambuilding Lessons from a Voyage around Cape Horn (2005) Competitive Intelligence: Fast, Cheap & Ethical (2008) Copyright Rob Duncan 2009 3
  • 4. Two Different “CI”s  Competitive Intelligence  Collaborative Innovation  Is the business world evolving from one to the other? Copyright Rob Duncan 2009 4
  • 5. Networking is not new!  Why we network  Strength of weak ties  Enabling technologies  Reed’s 3rd law Copyright Rob Duncan 2009 5
  • 6. Why collaboration matters  Harvard study (scientific problem)  Social media is changing business  Lines are blurring  The customer is on your design team  And your competitor’s! Copyright Rob Duncan 2009 6
  • 7. Online Social Networks  The usual suspects:  LinkedIn  Facebook  Twitter  Special purpose:  Ning Copyright Rob Duncan 2009 7
  • 8. Online Social Networks...  Some are good for intelligence gathering (Twitter, LinkedIn, Facebook)  Some are more collaborative (LinkedIn, Twitter, Ning)  Let’s have a tour... Copyright Rob Duncan 2009 8
  • 9. LinkedIn Copyright Rob Duncan 2009 9
  • 10. LinkedIn  Intelligence:  Collaboration:  Executive profiling  Weak ties  Who is connected to  Small favours who?  Large networks  Groups = tribes  Groups = expert pools  Q&A  Q&A Copyright Rob Duncan 2009 10
  • 11. Facebook Copyright Rob Duncan 2009 11
  • 12. Facebook  Intelligence:  Collaboration:  Personal life  Life outside the suit  Friends  Friends of friends  Habits  Interests Copyright Rob Duncan 2009 12
  • 13. Twitter Copyright Rob Duncan 2009 13
  • 14. Twitter  Intelligence:  Collaboration:  Tribes  Live blogging events  Interests  Meet-ups  Location  Emergent situations  Activities  Promote self, blog etc.  Who follows them  Who they follow Copyright Rob Duncan 2009 14
  • 15. Ning (CI example) Copyright Rob Duncan 2009 15
  • 16. Ning (CI example)  Intelligence  Collaboration  Who is busy?  Strategic alliances  Who is looking?  Work sharing  New business ideas  Staff sourcing  New products  Discussions  State of the industry  Global reach  Discussions Copyright Rob Duncan 2009 16
  • 17. Copyright Rob Duncan 2009 17
  • 18. A deeper dive into LinkedIn Copyright Rob Duncan 2009 18
  • 19. What is LinkedIn?  An online social network for professionals  Profiles  Connections  Introductions  Q&A  Status  Recommendations  Groups  30+ million people and growing fast Copyright Rob Duncan 2009 19
  • 20. Getting onto LinkedIn  Go to www.linkedin.com  Sign up (free)  Set up profile Name, title  Photo  Work history  Education  Speciality areas & skills  Interests, hobbies, awards  Your websites or blogs  Contact preferences   Get involved...get active! Copyright Rob Duncan 2009 20
  • 21. Be a good LinkedIn citizen  Full profile with photo  Build your network – add connections  Ask & answer questions  Give and seek recommendations  Update status frequently  Join groups and participate in discussions  Help others: “what’s in it for them?”  Be a giver not a taker Copyright Rob Duncan 2009 21
  • 22. The Power of Profile Put everything in there! Your photo makes you real High school, past jobs, interests all matter: they build bridges TIP: Use descriptors that are easily searched e.g. “new product designer” Copyright Rob Duncan 2009 22
  • 23. The Power of Connections Crucial decision: stay small or go big? Small networks can keep it intimate & local, but… Big networks exponentially increase your reach Your entire network will see your status, questions, answers TIP: Click on “OpenLink enabled” to announce your willingness to connect Copyright Rob Duncan 2009 23
  • 24. The Power of Q&A Ask strategic questions Answer questions frequently and generously; think of yourself last Put a Weblink in your answers (draw people to your Website, books, or blog) Earn expertise rewards & build reputation TIP: Visit Q&A daily and answer as many questions as you can, insinuating your web address where possible Copyright Rob Duncan 2009 24
  • 25. The Power of Recommending Recognize someone you respect Don’t be shy: request recommendations Put all past employers in your profile and seek recommendations for each one TIP: Don’t “drown” your profile in recommendations – 5-10 good ones is plenty Copyright Rob Duncan 2009 25
  • 26. The Power of Status Let your world know what you are up to Be strategic (“Rob is looking for entrepreneurs to assist”) Update it frequently TIP: Keep “stock” ones handy (e.g. “looking for new clients”) Copyright Rob Duncan 2009 26
  • 27. The Power of Groups Search for & join relevant Groups Be strategic: should I join “Starving Inventors” or “New Product Tycoons?” Why not both? Display your Group badges on your profile to allow like- minded people to connect Contribute to Group Discussions TIP: Join the group “Invites Welcome” to grow your network Copyright Rob Duncan 2009 27
  • 28. The Power of Discussions Each LinkedIn Group has a discussion feature Good way to advertise new books Ask strategic questions Introduce yourself to the community TIP: Seed a discussion with your key business challenge, e.g. “How do I connect with inventors who need protoypes made?” Copyright Rob Duncan 2009 28
  • 29. The Power of Introductions Connect 2 people who can help each other Ask for introductions from your connections Be generous with your contacts TIP: Search for your dream client and see who in your network is connected to them – get introduced Copyright Rob Duncan 2009 29
  • 30. Getting the Most out of LinkedIn  Put everything in your profile  Increase your network size  Join LinkedIn Groups  Ask and answer questions strategically  Give more than you get Copyright Rob Duncan 2009 30
  • 31. The Power of Small Favours  Help 50 people with:  Answers  Recommendations  Expert suggestions  Leads  Introductions  When you need help, 50 people will be there for you  Give generously; the “getting” flows indirectly from your investment in others Copyright Rob Duncan 2009 31
  • 32. Thank You! Any questions? Contact me at: greatcapes@gmail.com Connect with me on LinkedIn! Copyright Rob Duncan 2009 32