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Rob Duncan - Social Networking As An Innovation Tool Jan 27, 2011
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Rob Duncan - Social Networking As An Innovation Tool Jan 27, 2011



Corporate speaker Rob Duncan\'s talk on using social media as a collaborative innovation tool.

Corporate speaker Rob Duncan\'s talk on using social media as a collaborative innovation tool.



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Rob Duncan - Social Networking As An Innovation Tool Jan 27, 2011 Rob Duncan - Social Networking As An Innovation Tool Jan 27, 2011 Presentation Transcript

  • Using online social networks to your advantage By Rob Duncan Copyright Rob Duncan 2011 1
  • Your SpeakerRob DuncanDirector, BCIT Applied Research Liaison OfficeAuthor of:- Haul Away! Teambuilding Lessons from a Voyage aroundCape Horn (2005)- Competitive Intelligence: Fast, Cheap & Ethical (2008)- Improv to Improve your Business (2011) Copyright Rob Duncan 2011 2
  • Our Agenda So what is all this social networking stuff? Is it really useful for business or is it waste of time? What is collaborative or social innovation? Lessons from my doctoral thesis What are some key collaborative innovation tools? Okay, I’m on there – now what? Q&A Copyright Rob Duncan 2011 3
  • ...not just a place to have fun...Copyright Rob Duncan 2011 4
  • Online social networking Competitive intelligence Collaborative innovation Get early warning of trends Tap into collective brainpower Build your dream team and find partners Copyright Rob Duncan 2011 5
  • Networking is not new! Why we network Strength of weak ties Enabling technologies Reed’s 3rd law Copyright Rob Duncan 2011 6
  • Large networks are powerfulnetworks
  • Why collaboration matters Harvard study (scientific problem) Social media is changing business Lines are blurring The customer is on your design team And your competitor’s! Copyright Rob Duncan 2011 8
  • Lessons from my doctoral research Looking at the role of online social networks in inter- firm collaborative innovation & problem solving Extensive study of LinkedIn users Some key findings...  People are connecting more with people in other organizations  Online social networks are allowing greater access to innovation partners, faster problem solving & greater innovation ability  Online social networks will have an increasing importance in organizations Copyright Rob Duncan 2011 9
  • Copyright Rob Duncan 2011 10
  • Online social networks... Some are good for intelligence gathering (Twitter, LinkedIn, Facebook) Some are more collaborative (LinkedIn, Quora, Twitter) Let’s have a quick tour... Copyright Rob Duncan 2011 11
  • LinkedIn Copyright Rob Duncan 2011 12
  • LinkedIn Intelligence:  Collaboration:  Executive profiling  Weak ties  Who is connected to  Small favours who?  Large networks  Groups = tribes  Groups = expert pools  Q&A  Q&A Copyright Rob Duncan 2011 13
  • Facebook Copyright Rob Duncan 2011 14
  • Facebook Intelligence:  Collaboration:  Personal life  Life outside the suit  Friends  Friends of friends  Habits  Interests Copyright Rob Duncan 2011 15
  • Twitter Copyright Rob Duncan 2011 16
  • Twitter Intelligence:  Collaboration:  Tribes  Follow the right people  Interests  Live blogging events  Location  Meet-ups  Activities  Emergent situations  Who follows them  Promote self, blog etc.  Who they follow Copyright Rob Duncan 2011 17
  • Quora
  • Quora Intelligence:  Collaboration:  Fast answers to  Locate team members questions  Find catalysts  Peer-rated answers  Potential partners  Organized by topics  Follow topics  Follow particular questions Copyright Rob Duncan 2011 19
  • A deeper dive into LinkedIn Copyright Rob Duncan 2011 20
  • Being a good citizen Full profile with photo Build your network – add connections Ask & answer questions Update status frequently Join groups and participate in discussions Help others: “what’s in it for them?” Be a giver not a taker Copyright Rob Duncan 2011 21
  • The Power of Q&AAsk strategic questionsAnswer questionsfrequently and generously;think of yourself lastPut a Weblink in youranswers (draw people toyour Website, books, orblog)Earn expertise rewards &build reputationTIP: Visit Q&A daily andanswer as manyquestions as you can,insinuating your webaddress where possible Copyright Rob Duncan 2011 22
  • The Power of GroupsSearch for & join relevantGroupsBe strategic: should I join“Starving Inventors” or “NewProduct Tycoons?” Why notboth?Display your Group badgeson your profile to allow like-minded people to connectContribute to GroupDiscussionsTIP: Join the group “InvitesWelcome” to grow yournetwork Copyright Rob Duncan 2011 23
  • The Power of DiscussionsEach LinkedIn Group has adiscussion featureGood way to advertise newbooksAsk strategic questionsIntroduce yourself to thecommunityTIP: Seed a discussionwith your key businesschallenge, e.g. “How do Iconnect with inventors whoneed protoypes made?” Copyright Rob Duncan 2011 24
  • The Power of IntroductionsConnect 2 people who canhelp each otherAsk for introductions fromyour connectionsBe generous with yourcontactsTIP: Search for yourdream client and see whoin your network isconnected to them – getintroduced Copyright Rob Duncan 2011 25
  • Getting the Most out of LinkedIn Put everything in your profile Increase your network size Join LinkedIn Groups Ask and answer questions strategically Give more than you get Copyright Rob Duncan 2011 26
  • The Power of Small Favours Help 50 people with:  Answers  Recommendations  Expert suggestions  Leads  Introductions When you need help, 50 people will be there for you Give generously; the “getting” flows indirectly from your investment in others Copyright Rob Duncan 2011 27
  • Thank You!Any questions? www.robduncan.comConnect with me on LinkedIn! Copyright Rob Duncan 2011 28