Using online social networks to your advantage                                  By Rob Duncan      Copyright Rob Duncan 20...
Your SpeakerRob DuncanDirector, BCIT Applied Research Liaison OfficeAuthor of:- Haul Away! Teambuilding Lessons from a Voy...
Our Agenda So what is all this social networking stuff? Is it really useful for business or is it waste of time? What i...
...not just a place to have fun...Copyright Rob Duncan 2011                               4
Online social networking Competitive intelligence Collaborative innovation Get early warning of trends Tap into collec...
Networking is not new! Why we network Strength of weak ties Enabling technologies Reed’s 3rd law               Copyrig...
Large networks are powerfulnetworks
Why collaboration matters Harvard study (scientific problem) Social media is changing business Lines are blurring The ...
Lessons from my doctoral research Looking at the role of online social networks in inter-  firm collaborative innovation ...
Copyright Rob Duncan 2011   10
Online social networks... Some are good for intelligence gathering (Twitter,  LinkedIn, Facebook) Some are more collabor...
LinkedIn           Copyright Rob Duncan 2011   12
LinkedIn Intelligence:                             Collaboration:    Executive profiling                       Weak ti...
Facebook       Copyright Rob Duncan 2011   14
Facebook Intelligence:                                  Collaboration:   Personal life                                 ...
Twitter          Copyright Rob Duncan 2011   16
Twitter Intelligence:                                Collaboration:    Tribes                                       Fo...
Quora
Quora Intelligence:                             Collaboration:    Fast answers to                           Locate tea...
A deeper dive into LinkedIn        Copyright Rob Duncan 2011   20
Being a good citizen Full profile with photo Build your network – add connections Ask & answer questions Update status...
The Power of Q&AAsk strategic questionsAnswer questionsfrequently and generously;think of yourself lastPut a Weblink in yo...
The Power of GroupsSearch for & join relevantGroupsBe strategic: should I join“Starving Inventors” or “NewProduct Tycoons?...
The Power of DiscussionsEach LinkedIn Group has adiscussion featureGood way to advertise newbooksAsk strategic questionsIn...
The Power of IntroductionsConnect 2 people who canhelp each otherAsk for introductions fromyour connectionsBe generous wit...
Getting the Most out of LinkedIn Put everything in your profile Increase your network size Join LinkedIn Groups Ask an...
The Power of Small Favours Help 50 people with:   Answers   Recommendations   Expert suggestions   Leads   Introduct...
Thank You!Any questions?       www.robduncan.comConnect with me on LinkedIn!                    Copyright Rob Duncan 2011 ...
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Rob Duncan - Social Networking As An Innovation Tool Jan 27, 2011

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Corporate speaker Rob Duncan\'s talk on using social media as a collaborative innovation tool.

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Transcript of "Rob Duncan - Social Networking As An Innovation Tool Jan 27, 2011"

  1. 1. Using online social networks to your advantage By Rob Duncan Copyright Rob Duncan 2011 1
  2. 2. Your SpeakerRob DuncanDirector, BCIT Applied Research Liaison OfficeAuthor of:- Haul Away! Teambuilding Lessons from a Voyage aroundCape Horn (2005)- Competitive Intelligence: Fast, Cheap & Ethical (2008)- Improv to Improve your Business (2011) Copyright Rob Duncan 2011 2
  3. 3. Our Agenda So what is all this social networking stuff? Is it really useful for business or is it waste of time? What is collaborative or social innovation? Lessons from my doctoral thesis What are some key collaborative innovation tools? Okay, I’m on there – now what? Q&A Copyright Rob Duncan 2011 3
  4. 4. ...not just a place to have fun...Copyright Rob Duncan 2011 4
  5. 5. Online social networking Competitive intelligence Collaborative innovation Get early warning of trends Tap into collective brainpower Build your dream team and find partners Copyright Rob Duncan 2011 5
  6. 6. Networking is not new! Why we network Strength of weak ties Enabling technologies Reed’s 3rd law Copyright Rob Duncan 2011 6
  7. 7. Large networks are powerfulnetworks
  8. 8. Why collaboration matters Harvard study (scientific problem) Social media is changing business Lines are blurring The customer is on your design team And your competitor’s! Copyright Rob Duncan 2011 8
  9. 9. Lessons from my doctoral research Looking at the role of online social networks in inter- firm collaborative innovation & problem solving Extensive study of LinkedIn users Some key findings...  People are connecting more with people in other organizations  Online social networks are allowing greater access to innovation partners, faster problem solving & greater innovation ability  Online social networks will have an increasing importance in organizations Copyright Rob Duncan 2011 9
  10. 10. Copyright Rob Duncan 2011 10
  11. 11. Online social networks... Some are good for intelligence gathering (Twitter, LinkedIn, Facebook) Some are more collaborative (LinkedIn, Quora, Twitter) Let’s have a quick tour... Copyright Rob Duncan 2011 11
  12. 12. LinkedIn Copyright Rob Duncan 2011 12
  13. 13. LinkedIn Intelligence:  Collaboration:  Executive profiling  Weak ties  Who is connected to  Small favours who?  Large networks  Groups = tribes  Groups = expert pools  Q&A  Q&A Copyright Rob Duncan 2011 13
  14. 14. Facebook Copyright Rob Duncan 2011 14
  15. 15. Facebook Intelligence:  Collaboration:  Personal life  Life outside the suit  Friends  Friends of friends  Habits  Interests Copyright Rob Duncan 2011 15
  16. 16. Twitter Copyright Rob Duncan 2011 16
  17. 17. Twitter Intelligence:  Collaboration:  Tribes  Follow the right people  Interests  Live blogging events  Location  Meet-ups  Activities  Emergent situations  Who follows them  Promote self, blog etc.  Who they follow Copyright Rob Duncan 2011 17
  18. 18. Quora
  19. 19. Quora Intelligence:  Collaboration:  Fast answers to  Locate team members questions  Find catalysts  Peer-rated answers  Potential partners  Organized by topics  Follow topics  Follow particular questions Copyright Rob Duncan 2011 19
  20. 20. A deeper dive into LinkedIn Copyright Rob Duncan 2011 20
  21. 21. Being a good citizen Full profile with photo Build your network – add connections Ask & answer questions Update status frequently Join groups and participate in discussions Help others: “what’s in it for them?” Be a giver not a taker Copyright Rob Duncan 2011 21
  22. 22. The Power of Q&AAsk strategic questionsAnswer questionsfrequently and generously;think of yourself lastPut a Weblink in youranswers (draw people toyour Website, books, orblog)Earn expertise rewards &build reputationTIP: Visit Q&A daily andanswer as manyquestions as you can,insinuating your webaddress where possible Copyright Rob Duncan 2011 22
  23. 23. The Power of GroupsSearch for & join relevantGroupsBe strategic: should I join“Starving Inventors” or “NewProduct Tycoons?” Why notboth?Display your Group badgeson your profile to allow like-minded people to connectContribute to GroupDiscussionsTIP: Join the group “InvitesWelcome” to grow yournetwork Copyright Rob Duncan 2011 23
  24. 24. The Power of DiscussionsEach LinkedIn Group has adiscussion featureGood way to advertise newbooksAsk strategic questionsIntroduce yourself to thecommunityTIP: Seed a discussionwith your key businesschallenge, e.g. “How do Iconnect with inventors whoneed protoypes made?” Copyright Rob Duncan 2011 24
  25. 25. The Power of IntroductionsConnect 2 people who canhelp each otherAsk for introductions fromyour connectionsBe generous with yourcontactsTIP: Search for yourdream client and see whoin your network isconnected to them – getintroduced Copyright Rob Duncan 2011 25
  26. 26. Getting the Most out of LinkedIn Put everything in your profile Increase your network size Join LinkedIn Groups Ask and answer questions strategically Give more than you get Copyright Rob Duncan 2011 26
  27. 27. The Power of Small Favours Help 50 people with:  Answers  Recommendations  Expert suggestions  Leads  Introductions When you need help, 50 people will be there for you Give generously; the “getting” flows indirectly from your investment in others Copyright Rob Duncan 2011 27
  28. 28. Thank You!Any questions? www.robduncan.comConnect with me on LinkedIn! Copyright Rob Duncan 2011 28

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