1. Presentation By:
Group - 4

2.  Intense competition between banks which is
going to be more severe in the coming years and
with more private players waiting to step in.
 International Banking giants setting up
operations in India and bringing with them
superior technology.
 The choice before the customer today is far
wider both in the selection of banks as well as
products than ever before.

3. State-of-the-art Technology
Accelerating loan
disbursement process
Secured and fast
internet banking

4. Providing a chat interface as
a service channel
One-stop shop for the entire
customer’s investment and
borrowing needs
Biometric ATM’s will
replace the conventional
ATM’s across the country

5.  Smart Cards embedded with microprocessors or
memory chips will become tamper proof and
replace the existing plastic cards
 Operational efficiency in processing electronic
payment mechanisms will undergo a radical
change

6.  54% of the Indian population being under 25
years of age and 60% within 40 years of age, will
be a key driver to create a large retail customer
base
Can you say what type of Segmentation is this ???
 Almost 70% of the rural population does not
have a bank account, 85% do not have access to
credit and less than 10% have any kind of
insurance (life, health, crop insurance etc)
Can you say what type of Segmentation is this ???