Track Chic Sponsorship Opportunities

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Get in on the ground floor with the first organization dedicated to celebrating all women in motorsports!

Get in on the ground floor with the first organization dedicated to celebrating all women in motorsports!

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  • 1. Track Chic – Connecting Your Brand to Women in Motorsports
  • 2. Women and Motorsports
  • 3. NASCAR’s Female Fans
    240 million women consider themselves motorsports fans
    40% of NASCAR’s 75 million fans are women
    83% of American purchasing decisions are made by women
    *** All statistics courtesy of the listed racing circuits themselves
  • 4. NASCAR’s Female Fans
    According to a recent Trend Sight Group study, American women make the buying decisions for:
    83% of consumer product purchases
    55% of consumer electronic purchases
    80% of home improvement purchases
    60% of new car purchases
    83% of personal/family investment opportunities
  • 5. NASCAR’s Female Fans
    The same Trend Sight Study found the following tendencies among American women:
    Female motorsports fans tended to be more loyal than the average American woman as 48% of motorsports fans buy specific brands due in large part to their motorsports association
    In 85% of American married households women handle the checkbook and the bills.
    95% of female internet users declared that their buying decisions are influenced by direct recommendations from friends and other consumers.
  • 6. NASCAR in 2009
    To date there has been no direct vehicle to connect brands with females in motorsports, including:
    Drivers/Personalities
    Powerful executives/owners
    Race team members
    And, most importantly, the fans
  • 7. NASCAR in 2009
    The overwhelming majority of marketing campaigns and membership organizations involved with NASCAR target the traditional “good ol’ boy” male demographic
    An unprecedented number of women are involved with motorsports as drivers, pit crew members, league executives, and, most importantly, fans
    Multiple sponsors have dropped NASCAR activation programs because conventional NASCAR options have become too expensive in the down economy
  • 8. Women In Motorsports in 2009
    Danica Patrick
    Kate and Diana Harker
    Ashley Force
    Sarah Fisher
    Erin Crocker
  • 9. Track Chic Fills the Void
  • 10. Track Chic Overview
    Track Chic is an online/offline member community designed exclusively for women that isn’t driver or circuit specific
    Track Chic is the first organization of its kind to foster strong relationships with major motorsports sanctioning bodies including ISC, SMI, and IRL
    Track Chic is devoted to pampering and celebrating all women participating in motorsports as drivers, executives, and fans
    Track Chic’s NASCAR activation program promises to directly connect sponsors with NASCAR’s female demographic at a fraction of the traditional NASCAR sponsorship cost
    Track Chic offers its members various socializing opportunities both online and at the track
  • 11. Track Chic’s Features
    Track Chic provides its members with four features:
    Hospitality Events – Trackside opportunities include product sampling, cooking demonstrations, special prizes/contests, and attractive “Lug Nut” male hosts
    Boutique – Track Chic apparel, jewelry, and accessories are designed to fit women and come in sassy styles (casual fit for the track) and classy styles (upscale fit for work on Monday)
    Social CommunityChannels – The Track Chic social community extends far beyond the track as members communicate through social media platforms, member conventions, and Track Chic media outlets, including Track Chic LIVE!/Race Fan Radio and Track Chic TV
    Personal Entrepreneurship – Members earn commission when they sign new members and when those recruits make boutique purchases
  • 12. Track Chic Hospitality
    Member Interaction and Free Apparel
    Special Events and Contests
    Product Sampling and Demonstrations
    Lug Nut Hosts
  • 13. Track Chic Boutique
    Classy Chic Jewelry
    Track Chic Variety Pack
    Sassy Chic Apparel
    Track Chic Race Day Kit
  • 14. Track Chic Social Channels
    Track Chic’s Women Behind the Wheels Feature
    Track Chic TV Streaming Video
    Track Chic’s Facebook Fan Page
    Track Chic LIVE!/Race Fan Radio
  • 15. Track Chic Entrepreneurship
    Mary Kay type direct sales opportunities
    Open-ended opportunity for “crew chiefs” to achieve personal growth and financial success
    Track Chic will distribute earnings to “crew chiefs” themselves or to their favorite charity
  • 16. Track Chic Today
  • 17. The Power of Track Chic
    1,200 members in North America (including Mexico and Canada)
    Impressive online presence – trackchic.com has generated over 2,000,000 web hits and track chic’s MySpace account has over 1,500 fans.
    Two successful test events to date (one NHRA, one Grand-Am) drawing over 60,000 people
    Track Chic has garnered the support of major track operators ISC, SMI, and IRL
  • 18. Track Chic Testimonials
    “I was traveling yesterday from the Petite Le Mans home to Charlotte and heard the broadcast on the radio talking about Marsha Mason and all the women broadcasters talking about racing. I almost teared up. I love racing and enjoy smart women speaking about a subject that is just not talked about enough. Its almost like a secret society.”
    Lisa Wilson
    ISUZU Motors America
    “I encourage you to keep growing Track Chic. It’s a great idea and you are an independent voice not NASCAR controlled. With the merger of Champ car and the IRL, there will be more excitement in open wheel racing in the coming years, too. Thanks so much. I’m looking forward to combining our efforts to get women more and more interested in the sport.”
    Mary Scully
    Former Editor
    Racing Milestones
  • 19. Track Chic Testimonials
    “What an awesome thing you are doing for women in motorsports. I would love to be a part of it!”
    Jamie Little
    NASCAR Pit Reporter
    ESPN
    “What a fantastic organization you’ve created! Motor sports are a fine example of the ‘hidden’ power of women in numbers. And I admire your courage to take on the male dominated sports marketing machine.”
    Kristi Faulkner
    Womenk!nd
    “We think what you are doing is spot-on. In our past, we have worked with Jack Daniels on a marketing-to-women program-- which would have been a perfect fit for you. In the meantime, we've got a lot of heart for all that you are doing. “
    Diane Ridgway-Cross
    Frank About Women
    “I visited the trackchic.com website and thought it was wonderful. There are so many amazing women out there enjoying the same passion, SPEED!!”
    Melanie Snow
    Driver and Team Owner
    Snow Racing
  • 20. Track Chic NASCAR Debut
    November 22 - Homestead-Miami Speedway’s Ford 400
    2009 NASCAR Chase for the Sprint Cup Finale
    Trade show type hospitality event open for all women attending the race – a drive to recruit new members
    Awareness campaign for Track Chic and sponsors
  • 21. Sponsorship Opportunities
  • 22. Potential Track Chic Sponsor Benefits
    Sponsors can capitalize on Track Chic as an affordable sponsorship alternative through:
    Title Sponsorship – Sponsors can co-brand themselves with Track Chic on the ground level as the title sponsor (i.e. Track Chic brought to you by…)
    Co-Marketing Campaigns – Sponsors can utilize Track Chic for B2B opportunities, activating trackside promotional programs in tandem with other sponsors seeking to reach the female demographic in motorsports
    Membership Feature Naming Rights – Sponsors can take ownership of specific Track Chic features to promote their brand (i.e. Lug Nuts sponsored by … or The Track Chic Boutique brought to you by …)
    Trade-Show Type Activation – Sponsors can capitalize on Track Chic’s on-track visibility by setting up product demonstrations or sampling stations in Track Chic hospitality tents
  • 23. 2010 Activation Opportunities
    40 Motorsports hospitality events over 10 months
    Event features will include:
    Meet and Greet with famous drivers and celebrities
    Sponsor specific promotional activities
    Live musical performances
    Fashion shows
    Lug Nut hosts and interaction
    Sassy and Classy apparel and merchandise sales
    Sponsor integration into social channels including:
    Trackchic.com
    Track Chic TV
    Track Chic LIVE!/Race Fan Radio
    Track Chic Facebook, Twitter, and MySpace pages
  • 24. Your NASCAR Solution
    YOUR BRAND
    EXPOSURE
    DOLLARS
  • 25. Contact Information
  • 26. Contact
    This is the one and only opportunity to get involved on the ground floor with Track Chic. Don’t miss the chance to co-brand your company at an affordable cost with an organization dedicated to reaching the untapped female demographic in motorsports.
    Contact Graham Chapman by phone at 919-459-8157 or through email at gchapman@919marketing.com to discuss sponsorship opportunities for the Homestead event or the 2010 season.