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919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
919 and Ward Burton- Driving Your Business in 2010
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919 and Ward Burton- Driving Your Business in 2010

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919 and Ward Burton\'s Marketing and Sponsorship Experience and Capabilities

919 and Ward Burton\'s Marketing and Sponsorship Experience and Capabilities

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  • 1. The Winning 2010 Partnership Program
  • 2. MARKETING OPPORTUNITIES:
    The Winning 2010 Partnership Program
    Who is Ward Burton?
    5x NASCAR winner
    2002 Daytona 500 Champion
    Fan Favorite
    Ward Burton Wildlife Foundation
    Born and Bred Virginian
    Statesman/Patriot
    Conservationist / Environmentalist
  • 3. MARKETING OPPORTUNITIES:
    The Winning 2010 Partnership Program
    Why Ward Burton?
    Brand validation
    Real deal/no spin
    Energize dealers and customers
    Trusted name in conservation
    Part of “Going Green” movement
    Trusted name in motorsports
    Cost Effective Alternative to NASCAR Sponsorship
  • 4. MARKETING OPPORTUNITIES:
    The Winning 2010 Partnership Program
    Ward Burton Corporate Spokesman Program Options:
    Corporate/Consumer Sweepstakes
    Promotional / Incentive programs
    VIP Events
    B2B Sales
    Trade shows/National sales meetings
    Public relations
    Non-profit Tie In
  • 5. MARKETING OPPORTUNITIES:
    The Winning 2010 Partnership Program
    919 Marketing and Ward Burton Enterprises:
    Proven NASCAR Tag Team
    25+ years experience
    Know how to activate sports personalities and
    sponsorships into measurable results
    Planned and executed recent State partnership
    Established track record of ROI success with brand management and athlete endorsements
    Developed and activated Unilever’s Hungry Drivers and Ultimate Chargers campaigns
  • 6. MARKETING OPPORTUNITIES:
    The Winning 2010 Partnership Program
    919/WBE Driver/Personality Experience:
    Scott Riggs
    Tracy Hines
    Ward Burton
    Kasey Kahne
    Benny Parsons
    Elliot Sadler
    Jason Keller
  • 7. MARKETING OPPORTUNITIES:
    The Winning 2010 Partnership Program
    919/WBE Team/Sanctioning Body Experience:
    RJ Reynolds/SME
    Winston Cup
    NHRA
    AMA
    Evernham Motorsports
    Tommy Baldwin Racing
    Morgan-McClure Motorsports
    Bill Davis Racing
    Hass CNC Racing
    Brewco Motorsports
  • 8. MARKETING OPPORTUNITIES:
    The Winning 2010 Partnership Program
    919/WBE Corporate Sponsor Experience:
    Unilever
    Caterpillar
    State Water Heaters
    Hellmans
    Kobalt Tools
    Lowes
    Close Call Phone Card
    Lipton
    Baby Ruth
    Lucas Oil
  • 9. MARKETING OPPORTUNITIES:
    The Winning 2010 Partnership Program
    919/WBE Corporate Sponsor Experience:
    Planters
    Gwaltney
    Siemens
    Pillsbury
    Polaris Industries
    Hardees
    Kleenex
    Lifesavers
    NetZero
    Sunoco
  • 10. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success
    Ward Gives His Sponsor State Water Heaters an On Track Presence Without Spending NASCAR Dollars
    Ward is currently the spokesperson for State Water Heaters, a company who’s customers share a similar demographic profile to NASCAR fans: Blue collar people with strong American values.
    Ward makes personal phone calls, entertains customers at the track during races, and engages customers at Richard Petty Driving Experiences to create customers from prospects
    Dealers are invited to racing and outdoor events where they spend a full, action-packed day with NASCAR driver and State brand enthusiast, Ward Burton. The Sports Business Journal hailed this partnership between State, Ward and 919 as a “smart” and “unique” program.
    “Burton enables State to deliver that race-day experience at the track with a noted driver” – Sports Business Journal, 2009
    “With Ward, State gets him all day. It’s like instead of going to watch Michael Jordan play basketball, you get to sit next to him during the game.” – Sports Business Journal, 2009
  • 11. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success
    SBJ Article
    Branded Ward Burton Hero Cards
    Jeb Burton Racing Primary Sponsor
  • 12. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success
    Pit Stories
    Autograph Sessions
    Richard Petty Driving Experience
    Suite Presence
    Driving Lectures
    Special Prizes
  • 13. CASE STUDY: UNILEVER BRANDS:A Proven Formula for Success
    How 919 helped Unilever Best Foods leverage a celebrity athlete / NASCAR team sponsorship into a 5:1 ROI:
    • Created a brand platform “The Ultimate Chargers” that spoke to the team, the car sponsor and the portfolio of Unilever Brands
    • 14. Used Benny Parsons as the celebrity spokesperson
    • 15. Developed rollout marketing plan, public relations programs, website, In-store promotions, consumer literature, event marketing, e-marketing campaigns, social marketing campaigns, etc.
    • 16. Experienced a well documented 5:1 ROI at retail, and over 30 million impressions via a national ad campaign, national consumer PR campaign, e-marketing, website and event consumer involvement programs
  • CASE STUDY: UNILEVER BRANDS:A Proven Formula for Success
    Celebrity Tie-Ins
    Wall Street Journal PR: Brand Association
    Point of Sale Advertising
  • 17. CASE STUDY: UNILEVER BRANDS:A Proven Formula for Success
    Fan Favorite
    PR Promoting Unilever Brands and NASCAR Concept
    Proven Winner
  • 18. THE WINNING COMBINATION
    YOU
    EXPOSURE
    DOLLARS

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