Things to know about Google Penguin

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Google Penguin is a Google search engine algorithm targeting the websites violating Google’s Webmaster guidelines and engaging in web spam tactics to manipulate search engine rankings.

It is important for you to know:
✓ Who got affected by Penguin?
✓ Which categories were affected?
✓ How to save your website?

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Things to know about Google Penguin

  1. 1. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveAlok RamsisariaCEO, Grazitti Interactivealok@grazitti.com+1 650 641 1754www.grazitti.comThings to know about Google Penguin
  2. 2. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhat is Google Penguin? Google Penguin is a Google search engine algorithm targeting the websitesviolating Google’s Webmaster guidelines and engaging in web spam tacticsto manipulate search engine rankings. It is important for you to know: Who got affected by Penguin? Which categories were affected? How to save your website?
  3. 3. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWho got affected by Penguin 2.0?Low QualityGuest PostBlogSpammingPoor,IrrelevantLink BuildingCloaking These site practice web spam practices such as:
  4. 4. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveImpact of Penguin 2.0 on Website Traffic & Ranking – Category-wiseIndustry Impact Industry ImpactRetailers & General Merchandise 33.00% Arts & Entertainment 15.50%Real Estate 31.20% Health 15.40%Dining & Nightlife 30.80% Home & Garden 15.00%Internet & Telecom 29.10% Family & Community 14.20%Law & Government 26.00% Apparel 13.40%Finance 24.40% Hobbies & Leisure 13.10%Occasions & Gifts 23.50% Jobs & Education 12.00%Beauty & Personal Care 20.80% Sports & Fitness 11.50%Travel & Tourism 17.30% Food & Groceries 7.80%Vehicles 15.70% Computers & Electronics 3.70%Which Categories were affected?
  5. 5. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveHow to save your website? Use Keywords in variations Instead of repeating one Keyword throughout yourcontent, use Derivatives and Synonyms.For instance – Primary Keyword: Sleeping Bag, Derivative: U.S army sleeping bag,Synonym: Slumber bag
  6. 6. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveHow to save your website? Create High Quality Content: There is no substitute for original and relevantcontent. Having duplicate and copied can get you penalized.
  7. 7. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveHow to save your website? Gain quality inbound links: Get highest quality back links for your website. Avoidcreating back links in low quality websites or spam domains.
  8. 8. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveHow to save your website? Avoid Advertorials: Advertorials sell links that pass link juice and violatesGoogle’s quality guidelines resulting in reducing SERPs.
  9. 9. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveHow to save your website? Exact Match Anchor Text: Edit the keywords so that they are not exact matches.Update all the anchor text to your brand related anchors and make them looknatural.
  10. 10. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveGrazitti Search Engine Optimization ServicesAt Grazitti Interactive, we provide completely ethical, efficient & cost effectiveSEO services. To get SEO strategy advice or SEO execution helpVisit us at www.grazitti.comOur SEO services help you to achieve the following results:Increase in LeadsImproved ROIImproved visibility on search enginesTargeted visitors on your siteProper website architectureImproved User Engagement

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