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New Year is round the corner and SEOs are busy making strategies and resolutions for 2013. But before we do that lets rewind 2012 to take note of Movers & Shakers of the year.
What Happened in 2012?
1. Google Panda
This year Google Panda has been updated 13 times which has majorly impacted websites having:
Duplicate Content in high volume
Poor quality inbound links
Too many irrelevant ads above the fold
2. Google Penguin
Google Penguin was launched later in April 2012 to keep a check on web spamming. The following spam factors are being monitored by Penguin:
Spam blog comments
Black hat link building schemes
Exact Match Domains e.g. (xyz.com, xyz.org, xyz.net, xyz.other)
Exact Match Anchor Text
3. Increased Focus on Reputation & Trust
Reputation here refers to the credibility of website's content, design, and external links. Google, Bing, and other search engines liked and promoted consistent quality of reputed and trusted websites whereas others lost their SEO value.
4. Increased Communication via Webmaster Tools
In the first two months of the year, Google sent out 700K warnings via Webmaster Tools to websites notifying them for their black hat links.
5. Decreased Organic Search Listings per Page on Google
It was noticed that Google was displaying less than usual 10 results on some SERPs since April 2012. The % of SERPs was 1-4% initially, later it jumped to 18% in August 2012.
6. Infographic & Guest Blogging Links
In July, Matt Cutts said that Google may discount the value of links generated by infographics. The same way they did with widgets.
A similar warning was given to guest bloggers in Oct 2012.
7. Indexing iFrame Content
iFrame links/content is now being indexed by Google. Also it was observed that iFrame links/content is not visible in the text only version of the cached copy of Google.
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