0
Search Engine Optimization
Movers & Shakers

© 2014, Grazitti Interactive
1

Panda

UPDATED

20 TIMES

© 2014, Grazitti Interactive
2

Panda
Duplicate content in high volume
Poor quality inbound links
Too many irrelevant ads
Keyword stuffing

© 2014, Gra...
3

Penguin
Spam blog comments
Black hat link building schemes
Exact match domains
Exact match anchor text
Keyword stuffing...
4
Google, Bing, and other
search engines increased
focus on Website’s…...

and

© 2014, Grazitti Interactive
REPUTATION

Refers to the credibility of
website’s content, design,
and external links

© 2014, Grazitti Interactive
TRUST

Refers to original content, organic
links, website usability experience,
and validity of website information

© 201...
5

GOOGLE INCREASED
COMMUNICATION VIA
WEBMASTER TOOLS

© 2014, Grazitti Interactive
In the first two months of the year,
Google sent out 700k warnings via
webmaster tools to the websites
notifying them for ...
6

ORGANIC SEARCH
listings per page
decreased by 18%
by August

© 2014, Grazitti Interactive
7

In July,
Matt Cutts said

© 2014, Grazitti Interactive
“Google may discount the
value of links, generated
by Infographics”

The same way they did with Widgets

© 2014, Grazitti ...
8

It was observed
that

links/content

is not visible in the text only version
of the cached copy of Google.

© 2014, Gra...
The parameters of SEO success are being redefined everyday.
To get SEO strategy advice or SEO execution help,
visit www.gr...
Thank you!

© 2014, Grazitti Interactive
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SEO Movers & Shakers

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Published on

Grazitti Interactive
http://www.grazitti.com/

New Year is round the corner and SEOs are busy making strategies and resolutions for 2013. But before we do that lets rewind 2012 to take note of Movers & Shakers of the year.

What Happened in 2012?

1. Google Panda

This year Google Panda has been updated 13 times which has majorly impacted websites having:

Duplicate Content in high volume
Poor quality inbound links
Too many irrelevant ads above the fold
Keyword Stuffing

2. Google Penguin

Google Penguin was launched later in April 2012 to keep a check on web spamming. The following spam factors are being monitored by Penguin:

Spam blog comments
Black hat link building schemes
Exact Match Domains e.g. (xyz.com, xyz.org, xyz.net, xyz.other)
Exact Match Anchor Text
Keyword stuffing

3. Increased Focus on Reputation & Trust

Reputation here refers to the credibility of website's content, design, and external links. Google, Bing, and other search engines liked and promoted consistent quality of reputed and trusted websites whereas others lost their SEO value.

4. Increased Communication via Webmaster Tools

In the first two months of the year, Google sent out 700K warnings via Webmaster Tools to websites notifying them for their black hat links.

5. Decreased Organic Search Listings per Page on Google

It was noticed that Google was displaying less than usual 10 results on some SERPs since April 2012. The % of SERPs was 1-4% initially, later it jumped to 18% in August 2012.

6. Infographic & Guest Blogging Links

In July, Matt Cutts said that Google may discount the value of links generated by infographics. The same way they did with widgets.

A similar warning was given to guest bloggers in Oct 2012.

7. Indexing iFrame Content

iFrame links/content is now being indexed by Google. Also it was observed that iFrame links/content is not visible in the text only version of the cached copy of Google.

To stay posted on the latest in the world of SEO, Visit http://blog.grazitti.com

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Transcript of "SEO Movers & Shakers"

  1. 1. Search Engine Optimization Movers & Shakers © 2014, Grazitti Interactive
  2. 2. 1 Panda UPDATED 20 TIMES © 2014, Grazitti Interactive
  3. 3. 2 Panda Duplicate content in high volume Poor quality inbound links Too many irrelevant ads Keyword stuffing © 2014, Grazitti Interactive
  4. 4. 3 Penguin Spam blog comments Black hat link building schemes Exact match domains Exact match anchor text Keyword stuffing © 2014, Grazitti Interactive
  5. 5. 4 Google, Bing, and other search engines increased focus on Website’s…... and © 2014, Grazitti Interactive
  6. 6. REPUTATION Refers to the credibility of website’s content, design, and external links © 2014, Grazitti Interactive
  7. 7. TRUST Refers to original content, organic links, website usability experience, and validity of website information © 2014, Grazitti Interactive
  8. 8. 5 GOOGLE INCREASED COMMUNICATION VIA WEBMASTER TOOLS © 2014, Grazitti Interactive
  9. 9. In the first two months of the year, Google sent out 700k warnings via webmaster tools to the websites notifying them for their Black hat links © 2014, Grazitti Interactive
  10. 10. 6 ORGANIC SEARCH listings per page decreased by 18% by August © 2014, Grazitti Interactive
  11. 11. 7 In July, Matt Cutts said © 2014, Grazitti Interactive
  12. 12. “Google may discount the value of links, generated by Infographics” The same way they did with Widgets © 2014, Grazitti Interactive
  13. 13. 8 It was observed that links/content is not visible in the text only version of the cached copy of Google. © 2014, Grazitti Interactive
  14. 14. The parameters of SEO success are being redefined everyday. To get SEO strategy advice or SEO execution help, visit www.grazitti.com To stay posted on the latest in the world of SEO, visit blog.grazitti.com © 2014, Grazitti Interactive
  15. 15. Thank you! © 2014, Grazitti Interactive
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