© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveAlok RamsisariaCEO, Grazitti Interactivealok@gra...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveResponsive Email Marketing has helped Marketing ...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhat is Responsive Email MarketingResponsive Ema...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhy you need Responsive Emails? 79% use their S...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhy you need Responsive Emails? By end of 2013,...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhy you need Responsive Emails? 69.7% poorly vi...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveConvinced?Here’s how you can get Mobile-friendly...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Use a grid system f...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Create a single col...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Use readable fonts ...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Insert touch-friend...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Simplify User Navig...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Prefer high contras...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveCase Study: Deckers got 10% higher CTR Footwear...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveExamples of Responsive Mailers – 1• Small Font S...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveExamples of Responsive Mailers – 2• Small Font S...
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveGrazitti Email Marketing ServicesAt Grazitti Int...
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Responsive emails for marketers

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79% users use their Smartphone for reading email, a higher percentage than those who used it for making calls. By end of 2013, 50% emails will be opened over mobile devices and tablets. Responsive Email Marketing has helped Marketers increase their email conversion rates.

You need to know following to understand the importance of email marketing for your business-
✓ What is Responsive Email Marketing?
✓ Why you need Responsive Emails?
✓ Designing Responsive Emails?
✓ Examples of Responsive mailers
✓ How Decker’s Improved Email CTR by 10%

Know more about Grazitti Email Marketing Services, visit http://goo.gl/OAiAH

Published in: Technology, Business
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  • 06/13/13 © Copyright 2012 Grazitti Interactive
  • 06/13/13 © Copyright 2012 Grazitti Interactive
  • Responsive emails for marketers

    1. 1. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveAlok RamsisariaCEO, Grazitti Interactivealok@grazitti.com+1 650 641 1754Responsive Emails for Smart Marketers
    2. 2. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveResponsive Email Marketing has helped Marketing Directors, Managers andProduct Owners increase their email conversion rates. Here’s what you need toknow: What is Responsive Email Marketing? Why you need Responsive Emails? Designing Responsive Emails? Examples of Responsive mailers How Decker’s Improved Email CTR by 10%Since 2011, Mobile Email Conversion hasincreased by 330%
    3. 3. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhat is Responsive Email MarketingResponsive Email Design enables you to use a single email design for mobile,tablet, and PC versions.Using the media type variable in email coding, email clients render differentversions of the email, depending on the device on which they are opened.
    4. 4. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhy you need Responsive Emails? 79% use their Smartphone for reading email, a higher percentage thanthose who used it for making calls.Source: Email MarketingIndustry Census
    5. 5. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhy you need Responsive Emails? By end of 2013, 50% emails will be opened over mobile devices and tablets.Source: Email MarketingIndustry Census
    6. 6. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveWhy you need Responsive Emails? 69.7% poorly visible email are immediately deleted, as per ConsumerViews of Email Marketing.Source: Email MarketingIndustry Census
    7. 7. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveConvinced?Here’s how you can get Mobile-friendly emails
    8. 8. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Use a grid system for alignment and proportion
    9. 9. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Create a single column design for easy readability
    10. 10. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Use readable fonts (at least 14px) to create impact
    11. 11. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Insert touch-friendly buttons to increase CTA %.
    12. 12. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Simplify User Navigation to improve conversion.
    13. 13. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveDesigning Responsive Emails Prefer high contrast colors for creating an long-lasting impression
    14. 14. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveCase Study: Deckers got 10% higher CTR Footwear manufacturer, Deckers, found 65% of their subscribers openedpromotion emails on their mobile devices. The marketing team revamped their email designs for mobile deviceoptimization, improving user engagement. With responsive mailers, Deckers achieved 10% Higher Click Through Ratefrom email campaignsSource: www.litmus.com
    15. 15. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveExamples of Responsive Mailers – 1• Small Font Size• Less Prominent Call to action Links
    16. 16. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveExamples of Responsive Mailers – 2• Small Font Size• Less Prominent Call to action Links
    17. 17. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti InteractiveGrazitti Email Marketing ServicesAt Grazitti Interactive, we provide responsive & completely personalized emailmarketing services. Let us help you create an email marketing strategy that willhelp you boost prospect engagement and conversion rates.Our service includes:Responsive Email Marketing TemplatesEmail Template Designing ServicesContact Management and List SegmentationHigh email inbox deliverabilityIn-depth reporting & Real-time trackingEasy integration with your applications

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