Introduction to Digital Marketing

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Grazitti Interactive specializes in providing web applications, mobile solutions and internet marketing services to businesses worldwide. We partner with a diverse and prominent portfolio of clients and deliver quality-oriented web & mobile solutions.

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Introduction to Digital Marketing

  1. 1. Introduction to Digital Marketing Alok Ramsisaria CEO, Grazitti Interactive alok@grazitti.com +919779770004 © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  2. 2. What Happens in an Internet Minute? © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  3. 3. Internet Users Worldwide © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  4. 4. Indian Internet Audience There are 150 million unique Internet users in India. Kids, College students and Young men account for about 70% of all active internet users in urban India © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  5. 5. Indian Internet Audience Online Presence © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  6. 6. © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  7. 7. B2B vs. B2C B2B Marketing B2C Marketing Tend to be smaller, more specialized Tend to be larger target markets target markets Complex solution- more More product oriented, less “consultative” selling “consultative” Generally smaller above the line Larger “above the line” advertising advertising/marketing budgets += budgets = more well known brands Less well known brands Longer sales cycle Shorter sales cycle Can be very relationship oriented - Relationship tends to be with the longstanding sales relationships product - not sales person! Very personal, ties into personal Less personal, more “ value driven” ideas of status, self image, peer group etc. © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  8. 8. B2B vs. B2C Generate Generate Leads Sales Generate Generate Sales Leads Build Brand Generate Awareness Site Traffic Generate Build Brand Site Traffic Awareness Build Online Build Online Community Community © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  9. 9. B2B /B2C - US Source: http://dazeinfo.dazeinfo.netdna-cdn.com/wp-content/uploads/2013/03/Market- spend-as-p-of-company-revenue.jpg?e0f899 © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  10. 10. Model for Online Marketing Source: http://excel4marketing.com/internet-marketing-model.jpg © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  11. 11. Measuring/Buying Media Online Time Cost Per Mille (CPM) Cost Per Click (CPC) Cost Per Lead (CPL) Cost Per Acquisition (CPA) © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  12. 12. About Marketing for Digital NativesOur clients include startups, mid tier, and Fortune 500 companies spread across US and India © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  13. 13. Our Services Include Web and Mobile Apps © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  14. 14. Thanks© Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive

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