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Introduction to Digital Marketing

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Grazitti Interactive specializes in providing web applications, mobile solutions and internet marketing services to businesses worldwide. We partner with a diverse and prominent portfolio of clients …

Grazitti Interactive specializes in providing web applications, mobile solutions and internet marketing services to businesses worldwide. We partner with a diverse and prominent portfolio of clients and deliver quality-oriented web & mobile solutions.

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  • 1. Introduction to Digital Marketing Alok Ramsisaria CEO, Grazitti Interactive alok@grazitti.com +919779770004 © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 2. What Happens in an Internet Minute? © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 3. Internet Users Worldwide © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 4. Indian Internet Audience There are 150 million unique Internet users in India. Kids, College students and Young men account for about 70% of all active internet users in urban India © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 5. Indian Internet Audience Online Presence © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 6. © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 7. B2B vs. B2C B2B Marketing B2C Marketing Tend to be smaller, more specialized Tend to be larger target markets target markets Complex solution- more More product oriented, less “consultative” selling “consultative” Generally smaller above the line Larger “above the line” advertising advertising/marketing budgets += budgets = more well known brands Less well known brands Longer sales cycle Shorter sales cycle Can be very relationship oriented - Relationship tends to be with the longstanding sales relationships product - not sales person! Very personal, ties into personal Less personal, more “ value driven” ideas of status, self image, peer group etc. © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 8. B2B vs. B2C Generate Generate Leads Sales Generate Generate Sales Leads Build Brand Generate Awareness Site Traffic Generate Build Brand Site Traffic Awareness Build Online Build Online Community Community © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 9. B2B /B2C - US Source: http://dazeinfo.dazeinfo.netdna-cdn.com/wp-content/uploads/2013/03/Market- spend-as-p-of-company-revenue.jpg?e0f899 © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 10. Model for Online Marketing Source: http://excel4marketing.com/internet-marketing-model.jpg © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 11. Measuring/Buying Media Online Time Cost Per Mille (CPM) Cost Per Click (CPC) Cost Per Lead (CPL) Cost Per Acquisition (CPA) © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 12. About Marketing for Digital NativesOur clients include startups, mid tier, and Fortune 500 companies spread across US and India © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 13. Our Services Include Web and Mobile Apps © Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive
  • 14. Thanks© Copyright 20132013 Grazitti Interactive © Copyright Grazitti Interactive