Where Are We Going With This?

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This was from a talk I gave last week to our sales representatives. The purpose was to introduce them to some of our strategy for social media and show them that we didn't need internet memes to go …

This was from a talk I gave last week to our sales representatives. The purpose was to introduce them to some of our strategy for social media and show them that we didn't need internet memes to go viral. We already had something viral happening!

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  • 1. WHERE ARE WE GOING WITH THIS? “MAKE IT GO VIRAL, BRO!”
  • 2. JIM GRAY, MARKETING GUY MARRIED TO SHARON, FATHER OF 3
  • 3. MY DADDY’S, DADDY, DADDY WAS A LUMBERJACK…
  • 4. “NOTHIN' SAYS "HAPPY PRESIDENTS DAY" LIKE GEORGE WASHINGTON FIGHTIN' A TIGER, WHILE CROSSIN' THE DELAWARE. MERICA.”-CLOYD RIVERS
  • 5. SOCIAL MEDIA MARTYRS…
  • 6. THE NUMBERS DON’T LIE… THE NUMBERS TELL ME THAT THE END-USERS ARE HUNGRY FOR EVEN MORE! RC’S EMAIL LISTS 21,004,975 PEOPLE REACHED IN LIVE EVENTS OVER 450 SUICIDES AVERTED 1,400 FRIENDS OF RACHEL CLUBS AMOUNT OF MONTHLY TRAFFIC TO RC WEBSITE 478,043 LIKES AS OF TODAY ON RC FB PAGE…ALL ORGANIC GROWTH 10,800 TWITTER USERS
  • 7. Goals for RC Online Marketing (Email/Social Media) • Who is the audience we want to target ? • Educators, Parents, Student • What methods will we use? • Nurturing prospects in Pardot campaigns • Social Media: C.E.M. = Curation, Engagement, Measurement • Drive traffic for leads and conversions via landing pages • Automation for new users • Strategic online partnerships
  • 8. CURATION…
  • 9. USER GENERATED CONTENT…
  • 10. ENGAGEMENT
  • 11. DIG DEEPER…