What is Social Media? “A fusion of sociology &technology, transforming monologues (one to many) into dialogues (many to many)” -Wikipedia
Examples of Social Media Software Communication Blogs: Wordpress, Typepad, Blogger Micro-Blogging:Twitter, Posterous, Tumblr Social Networking: Facebook, Linkedin, Ning Location-based Social Networking: Foursquare, Gowalla, Brightkite and Loopt Social Network Aggregators: Friendfeed, Google-Buzz Events: Upcoming, Eventful, Twtvite
Examples of Social Media Software Collaboration Wikis: Wikipedia, PBworks, Wetpaint Social Bookmarking: Delicious, Stumbleupon, Google Reader Social News: Digg, Mixx, Reddit
Examples of Social Media Software Multimedia Photography: Flickr, Photobucket Video Sharing: Vimeo, YouTube, Daily Motion Livecasting: Ustream, Livestream Music: Pandora, Last F.M. , Lala.com, MySpace, Grooveshark Presentation Sharing: Slideshare, Scribd
Examples of Social Media Software Business Reviews Restaurants: Urbanspoon, Yelp, Foursquare, Gowalla Community Q&A: Yahoo! Answers, Google Answers
The Dumpster-Sorting Social Media is about People, not technology Social Media Software is people-aware-with people connecting all the time Applications like Facebook connect people directly with each other.
The Dumpster-Sorting As powerful as technology is, it is just an enabler. It’s when you put technology in the hands of the almost-always-connected people that makes it much more powerful.
Current Issues and Concerns Misuse Management:Time,Staffing,etc Control Engagement Follow-Up Groundswell
Ninjas Are Intentional Social Media is about people, not technology. Social Media is about building and leveraging relationships
Ninjas Are Intentional Experiment…Find what works best for you and your team. Take it slow…The pressure you feel to rush is all in your head. Research…Invest in Training, Resources FAIL…Fall flat on your face…
Finding Guerrillas Focus on releasing your team and giftedness of the body…