GSPA Social Media Presentation

  • 494 views
Uploaded on

Stories From and For "Followers" and "Friends:" How to Find, Report, Distribute and Promote News on Social Media Sites. /Geoffrey Graybeal …

Stories From and For "Followers" and "Friends:" How to Find, Report, Distribute and Promote News on Social Media Sites. /Geoffrey Graybeal
2010 Georgia Scholastic Press Association

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
494
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Geoffrey M. Graybeal Georgia Scholastic Press Association Sept. 22-23, 2010
  • 2.  PhD Student & Journalism instructor, Grady College  Teach news writing and news editing  Teach and research aspects of social media  Use social media for work and play (@graybs13 on Twitter)  Taught a “Media and Message: Communicating in the Digital Age” course to high school students  Former professional reporter, high school and college newspaper editor
  • 3. 73% of wired U.S. teens use SNS*
  • 4.  Twitter, a microblogging service, is used by 19% of online Americans, according to 2010 Pew report  140-character updates, known as “tweets”  Teens do not use in large numbers ◦ 8% of 12-17 year olds ◦ Older teens use more (10% ages 14-17; 5% ages 12-13) ◦ H.S. girls use more than h.s. boys (13% vs. 7%) ◦ One-third of 18-29 year-olds use Twitter ◦ Twouble with Twitter
  • 5.  @msnbc_breaking MSNBC  @GaFrontPage Georgia News  @Cnnbrk CNN  @ABH2GO Athens Banner-Herald  @AJC Atlanta Journal-Constitution  @RedandBlack UGA newspaper  @nprpolitics NPR  @Washingtonpost Washington Post  @nytimes New York Times
  • 6.  Find story ideas and sources  Report  Distribute  Promote
  • 7.  “Follow” (on Twitter): ◦ Groups/Organizations at your school ◦ Readers/Potential Sources/Classmates ◦ Other media outlets ◦ Media scholars and journalism organizations (Poynter’s Al Tompkins, AEJMC, HSJ.org)  “Friend” (on Facebook): ◦ Classmates at your school ◦ Group pages ◦ Event listings
  • 8.  @atompkins What’s the Point of Cheerleading? It is the #1 cause of female injuries in High school and college - WSJ.com http://ow.ly/pRjE  @Dailytarheel A DTH reporter needs to talk to an '09 grad taking time off - not in school or looking for jobs. know anyone? email azirulnick@gmail.com  @nytimes Driven to Distraction: Doubts About Scare Tactics on Drivers Who Text http://bit.ly/1dbFDT
  • 9.  @Scullyke12 Athens folks: For more information on local & organic meat, produce and products, check out http://athens.locallygrown....  RT @BeccaHolton SO PUMPED!!!! http://bit.ly/J6VLM (Harry Potter theme park)  Free Earthfare food next week! Great cause! RT @crobcary I wanna see some Gradies come down to South Campus! http://twitpic.com/huy7h
  • 10.  Use hashtags to denote a topic  Can cover and report on speeches, happenings at conferences, events  Can text updates from your cell phone 40404  Can use for breaking news events ◦ Example 2009’s #atlflood ◦ #iran NEWS BREAKS ON TWITTER NOW (Discovery, Johns Hopkins shootings within last month)
  • 11.  “Unnecessary quotes” blogger speaks to Grady students  “Ginny from the Blog” talks to Duke TIPsters  DTH live “tweets” during National Championship; Red & Black during Georgia Theatre fire
  • 12.  Can use social media to supplement reporting  Alternative Story Formats (graphics, sidebars)  Engage your readers, have them contribute to the story  Washington Post #wherewereyou 9/11 an excellent example
  • 13.  Still need to verify, confirm  Be skeptical  Make sure the source you follow is authentic  Accuracy is important  You don’t want this to happen
  • 14.  Almost like a real-time RSS feed. Send links to articles on your website.  @nytimes Census Data Show Recession- Driven Changes http://bit.ly/4ltTO6  @ajc Gov. Perdue issues state of emergency for 17 Georgia counties. http://bit.ly/MNDtW #atlflood
  • 15.  Use of social media in your core product (Follow us on Twitter, See our Facebook page”)  Promote news about your product to your followers (“Look for the new issue of the school paper on Oct. 1”)  Promote articles (Look for an in-depth interview w/ Coach Dawg in the next issue)  Create a page or group on FB or MySpace  Engage in conversation with readers
  • 16.  You must decide. Levels of censorship and control vary at schools.  Advisors  Editors  Reporters  One “organizational” account versus multiple twitterers
  • 17.  @Eastsideonline: Cherry Hill High School East, Cherry Hill, N.J.  @HiLite_news: Carmel (IN) High School  @aThEENs: Athens teen publication  @Odysseynewsmag: Clarke Central High School, Athens  @Youthjournalism: HSJ.ORG’s Twitter page
  • 18.  A revolution is taking place!
  • 19.  For more information, feel free to contact me:  Email: graybs@uga.edu  @graybs13 on Twitter  #GSPA hashtag  Additional links on Geoffreygraybeal.com