Mobile App vs Mobile Website

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Mobile apps are the hottest trend in tech right now, leaving many companies struggling to create a mobile strategy for their products or services. When defining this strategy, the question of do I …

Mobile apps are the hottest trend in tech right now, leaving many companies struggling to create a mobile strategy for their products or services. When defining this strategy, the question of do I really need a mobile app is the first barrier that needs to be crossed. Deciding whether a mobile app is truly necessary is the first, and perhaps the most important decision. In this session, I will discuss why a company might truly need a custom mobile application, and when updating a portion of an existing web site to be mobile device-friendly may be the more appropriate solution.

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  • 1. Wednesday, October 31, 12
  • 2. NATIVE VS. MOBILE APPLICATIONS WEBSITES PRESENTED BYWednesday, October 31, 12
  • 3. -Mickey Goldmill RockyWednesday, October 31, 12
  • 4. -Mickey Goldmill RockyWednesday, October 31, 12
  • 5. Wednesday, October 31, 12
  • 6. Round 1 Desktop Vs. MobileWednesday, October 31, 12
  • 7. Wednesday, October 31, 12
  • 8. DesktopWednesday, October 31, 12
  • 9. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 10. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 11. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 12. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 13. Wednesday, October 31, 12
  • 14. Wednesday, October 31, 12
  • 15. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 16. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 17. Wednesday, October 31, 12
  • 18. MobileWednesday, October 31, 12
  • 19. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 20. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 21. Mobile Web AppWednesday, October 31, 12
  • 22. Wednesday, October 31, 12
  • 23. Wednesday, October 31, 12
  • 24. Wednesday, October 31, 12
  • 25. Wednesday, October 31, 12
  • 26. Round 2 STATS AND FIGURESWednesday, October 31, 12
  • 27. In the US 10% of web traffic is from a mobile device Nearly 42 percent of all U.S. mobile subscribers now use smartphones 66% of Americans ages 24-35 own a smartphone There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. 95% of web traffic from tablet devices comes from iPadsWednesday, October 31, 12
  • 28. Mobile OS Market Share Windows Phone 7 BLACKBERRY 5%1% 8% IOS 34% ANDROID 52% Q2 2012 Nielsen Wednesday, October 31, 12
  • 29. Average # apps installed iOS 50 apps Android 20 apps Blackberry 16 appsWednesday, October 31, 12
  • 30. Mobile UsageWednesday, October 31, 12
  • 31. Types of ApplicationsWednesday, October 31, 12
  • 32. Is Mobile Web Winning? App Stores 2.12 Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected Text 2.13 Apps that are primarily marketing materials or advertisements will be rejected TextWednesday, October 31, 12
  • 33. Wednesday, October 31, 12
  • 34. Why is the problem worth solving?Wednesday, October 31, 12
  • 35. Wednesday, October 31, 12
  • 36. Your Business DomainWednesday, October 31, 12
  • 37. Wednesday, October 31, 12
  • 38. GoalsWednesday, October 31, 12
  • 39. Am I an app contender? I ’m a game Need access t o device cam era Need access to microphone s s to medi a librar y Need acce Using the app st ore/m arket for payme nt Need to send push notifications Nee d to run as a background serviceWednesday, October 31, 12
  • 40. Contenders Stats Location / GPS YES YES YES Camera YES YES LIMITED Accelerator YES YES LIMITED Audio/Video YES YES YES Offline Usage YES YES LIMITED Push Notification YES YES NO Setup Fee $99 $25 $0 Approval Process YES Maybe NO Billing iTunes Market Credit CardWednesday, October 31, 12
  • 41. Wednesday, October 31, 12
  • 42. Do you have the resources?Wednesday, October 31, 12
  • 43. Detection & Redirection bee” , stingtlike a ke a bee.” ike a butterfly “float like a butterfly, s ing li “F loatlWednesday, October 31, 12
  • 44. Detection & Redirection bee” , stingtlike a ke a bee.” ike a butterfly “float like a butterfly, s ing li “F loatlWednesday, October 31, 12
  • 45. DetectionWednesday, October 31, 12
  • 46. Link to the Full Site View Full WebsiteWednesday, October 31, 12
  • 47. Responsive erties for an alternat e screen size in CSS Defines prop @media only all and (max-width: 480px) { } Define properties for an alternate screen size in CSSWednesday, October 31, 12
  • 48. CSS Examples #header { float:left; Regular CSS width:960px; height:105px; background:url(images/header-bg.jpg) no-repeat; } h1#logo, a#logo{ width:312px; height:102px; background:url(images/logo.png) no-repeat; float:left; margin:0; padding:0; } #header { float:left; Mobile CSS width:320px; height:102px; background:url(../images/header-bg.jpg) no-repeat; } h1#logo, a#logo{ width:160px; height:102px; background:url(../images/logo.png) no-repeat; float:left; margin:8px 0 0 0; padding:0; }Wednesday, October 31, 12
  • 49. Jeff McWherter jeff@gravityworksdesign.com twitter: @jmcw www.gravityworksdesign.comWednesday, October 31, 12
  • 50. Jeff McWherter jeff@gravityworksdesign.com twitter: @jmcw www.gravityworksdesign.comWednesday, October 31, 12
  • 51. Testing Mobile Sites Most browsers will display @media changes (if defined for “all” media, not “handheld” User Agent Switcher: Firefox Add-onWednesday, October 31, 12
  • 52. Do you have the resources? you could make a joke about dumbbells here? “you don’t need a bunch of dumbells you need resources”Wednesday, October 31, 12
  • 53. Link to the Full SiteWednesday, October 31, 12