Your SlideShare is downloading. ×
0
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Startup Ideation in 4 Steps
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Startup Ideation in 4 Steps

280

Published on

gravitytank hosted the Founder's Institute Chicago Startup Ideation event on June 24, 2014, where Associate Partner David Sonders shared insight on ways to root your innovative new business idea in …

gravitytank hosted the Founder's Institute Chicago Startup Ideation event on June 24, 2014, where Associate Partner David Sonders shared insight on ways to root your innovative new business idea in problems that need to be solved. For more info, visit the blog post at http://www.gravitytank.com/think_say/saunders_startup_ideation_bootcamp_recap

Published in: Design, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
280
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. GRAVITYTANK gravitytank X founders institute | 24 June 2014 | PRIVATE & CONFIDENTIAL startup ideation
  • 2. gravitytank = Dave Sonders = Founder Institute = @gravitytankinc @dsonders @founding ! #pitchbootcamp
  • 3. gravitytank | PRIVATE & CONFIDENTIAL 90+people RESEARCHERS
 STRATEGISTS
 DESIGNERS
 OPERATIONS ILchicago 2000-present CAsan francisco We are an innovation firm.
  • 4. gtxscoutalarm.tumblr.com
  • 5. gravitytank | PRIVATE & CONFIDENTIAL
  • 6. gravitytank | PRIVATE & CONFIDENTIAL
  • 7. foodxstartup.tumblr.com
  • 8. gravitytank | PRIVATE & CONFIDENTIAL A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
  • 9. gravitytank | PRIVATE & CONFIDENTIAL
  • 10. gravitytank | PRIVATE & CONFIDENTIAL Every gravitytank project is a startup.
  • 11. startup ideation
  • 12. gravitytank | PRIVATE & CONFIDENTIAL The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself. - Paul Graham, “How to Get Startup Ideas,” Nov 2012 “
  • 13. gravitytank | PRIVATE & CONFIDENTIAL The very best startup ideas tend to have three things in common... 1) they're something the founders themselves want, 2) that they themselves can build, 3) that few others realize are worth doing. ! - Paul Graham, “How to Get Startup Ideas,” Nov 2012 “
  • 14. gravitytank | PRIVATE & CONFIDENTIAL a problem you have = a real problem
  • 15. gravitytank | PRIVATE & CONFIDENTIAL An arcade game that’s also a kegerator...
  • 16. gravitytank | PRIVATE & CONFIDENTIAL A social network for dog lovers...
  • 17. gravitytank | PRIVATE & CONFIDENTIAL startup ideation noticing Much less about “thinking up” an idea, more about noticing a gap in the world.
  • 18. gravitytank | PRIVATE & CONFIDENTIAL 1. GOTB get out of the building talk to real people (friends and family count!) experience other solutions first hand (be the customer… shop, buy, use) document the user experience, especially where it breaks down
  • 19. gravitytank | PRIVATE & CONFIDENTIAL 2. FIND YOUR IDEAL USER find your ideal user & attack their problem like a pit bull ! not a demographic group... a single individual who desperately needs your product
  • 20. gravitytank | PRIVATE & CONFIDENTIAL 2. FIND YOUR IDEAL USER "who wants this right now? Who wants this so much that they'll use it even when it's a crappy version one made by a two-person startup they've never heard of? If you can't answer that, the idea is probably bad." - Paul Graham
  • 21. gravitytank | PRIVATE & CONFIDENTIAL 3. GET TANGIBLE make it or fake it “fake” = special effects hand sketching, storyboards, animations, clickable mockups, "looks like" prototypes, frankenstein prototypes, etc.
  • 22. gravitytank | PRIVATE & CONFIDENTIAL 3. get tangible
  • 23. gravitytank | PRIVATE & CONFIDENTIAL 4. TRY STUFF OUT experiments > research
  • 24. gravitytank | PRIVATE & CONFIDENTIAL 4. TRY STUFF OUT research big companies commission huge market research studies to carefully assess an opportunity they are slow, expensive, and don't get you any closer to understanding how people are actually going to behave
  • 25. gravitytank | PRIVATE & CONFIDENTIAL 4. TRY STUFF OUT experiments 1. make something... either a version of the actual product or something that simulates its benefits 2. put it out in the world... someone choosing to buy your product is the ultimate form of feedback 3. measure your results 4. learn from your experiment 5. rinse & repeat build measurelearn
  • 26. gravitytank | PRIVATE & CONFIDENTIAL
  • 27. gravitytank | PRIVATE & CONFIDENTIAL 1 green VW beetle 20 users online calendar pen and paper in glovebox key hidden under the cushion on the founder’s porch MVP {minimum viable product}
  • 28. gravitytank | PRIVATE & CONFIDENTIAL 1 GET OUT OF THE BUILDING 2 FIND YOUR IDEAL USER 3 GET TANGIBLE 4 TRY STUFF OUT
  • 29. 
 thanks @dsonders @gravitytankinc

×