Social Media Introduction - Gravity Switch
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Social Media Introduction - Gravity Switch

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Overview of social media platforms and strategies for how best to use for your business.

Overview of social media platforms and strategies for how best to use for your business.

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    Social Media Introduction - Gravity Switch Social Media Introduction - Gravity Switch Presentation Transcript

    • Social Media Introduction February 24, 2011 Northampton Chamber of Commerce gravity switch gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. Nicepeople. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Overview 01. Introductions 02. Twitter 03. Facebook 04. LinkedIn 05. Managing Social Media 06. Tips and Tricks 07. Questions gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Who I Am / What I Do derek allard derek@gravityswitch.com Website designer / programmer Website marketer (SEO / Social Media / PPC) Maximize value of website Return On Investment (ROI) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Who Are You? Do you use Twitter? Do you use Facebook? Do you use LinkedIn? What has your experience been? What do you want from this workshop? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • This Workshop Will Help You Understand potential of social media Get started with social media Setup accounts and related tools Define strategies for social media Avoid common pitfalls gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Workshop Materials Presentation is posted at http://www.gravityswitch.com/sm-chamber gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Twitter gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Twitter Overview Microblogging service Launched in March 2006 145 million registered users (Sep 2010) Exponential growth 2008-2010 gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Why Would I Use Twitter? Connect with customers / clients Meet new people and new markets Promote your goods and services Become the expert gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • How Do I Set Up Twitter? Create account (username) Add avatar Write bio Add background gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Screen Capture gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • How Do I Use Twitter? Follow Tweet Reply Retweet Direct message gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Screen Capture gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Twitter Strategies Use search (monitor keywords) Converse (don’t broadcast) Mix personal and professional Use #hashtags Be aware of Trending Topics Think campaigns gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Facebook gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Facebook Overview Social Network Launched in February 2004 at Harvard Opened to public in September 2006 More than 500 million active users People spend 700 billion minutes each month World’s most popular social network gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Why Would I Use Facebook? Build new relationships Develop a page for your organization Promote your goods and services Become the expert gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • How Do I Set Up Facebook? Create account Complete profile (bio / photo) Create facebook page gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Personal page gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Fan Page gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • How Do I Use Facebook? Connect, connect, connect Post updates, photos, videos Create events Send private and instant messages Like pages gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Facebook (Personal) Strategies Find friends from email / name Take advantage of friend suggestions Converse (don’t broadcast) Mix personal and professional Be aware of privacy settings gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Facebook (Page) Strategies Leverage existing friends Use company logo Add company information More professional than personal Promote with Facebook ads ($) Think campaigns gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • LinkedIn LinkedIn gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • LinkedIn Overview Social network Launched in May 2003 90 million registered users (Jan 2011) Geared towards business professionals gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Why Would I Use LinkedIn? Get introduced to business connections Build credibility Connect with like minded professionals Become the expert gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • How Do I Setup LinkedIn? Create account Complete profile (bio / photo) Build connections gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Screen Capture gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • How Do I Use LinkedIn? Connect directly or via introductions Post updates / comments Request and write recommendations gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • LinkedIn Strategies Be more proactive Review your connections connections Participate in Groups Participate in Answers gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Managing Social Media gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Twitter Clients TweetDeck Tweetie Twirl HootSuite gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Twitter Clients TweetDeck Tweetie Twirl HootSuite gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • HootSuite Simplifies posting Shortens and tracks URLs Post / monitor other SM platforms Schedule posts for future times Manage employee posting permissions gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Screen capture NEED TO UPDATE gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks Use a tool to manage (HootSuite) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks Use a tool to manage (HootSuite) Cross promote social media profiles gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks Use a tool to manage (HootSuite) Cross promote social media profiles Use as consistently as possible gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks Use a tool to manage (HootSuite) Cross promote social media profiles Use as consistently as possible Keep etiquette in mind gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks Use a tool to manage (HootSuite) Cross promote social media profiles Use as consistently as possible Keep etiquette in mind Ask questions gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks Use a tool to manage (HootSuite) Cross promote social media profiles Use as consistently as possible Keep etiquette in mind Ask questions Try anything once, be creative gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks Use a tool to manage (HootSuite) Cross promote social media profiles Use as consistently as possible Keep etiquette in mind Ask questions Try anything once, be creative Integrate social media with your website gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Tips And Tricks Use a tool to manage (HootSuite) Cross promote social media profiles Use as consistently as possible Keep etiquette in mind Ask questions Try anything once, be creative Integrate social media with your website Devote time to succeed with social media gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Takeaways Social media is a conversation Your website is the hub of SM efforts Become the expert in your field gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Additional Resources The Social Media Marketing Book by Dan Zarrella Web Design and Marketing Solutions for Business Websites by Kevin Potts The Social Media Bible by Lon Safko and David K. Brake gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Thank You! Derek Allard Gravity Switch derek@gravityswitch.com | 586.9596 twitter.com/derekallard facebook.com/gravityswitch linkedin.com/in/derekallard gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
    • Ask me Questions Ask Me Questions gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.