Twitter and Blogs - Gravity Switch

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Overview of best practices for businesses using Twitter and Blogging platforms

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Twitter and Blogs - Gravity Switch

  1. 1. Twitter & Blogs <ul><li>MSBDC: April 22, 2010 </li></ul>gravity switch Nice people. Award-winning process. Websites done right.
  2. 2. Overview <ul><li>01. Introductions </li></ul><ul><li>02. Twitter </li></ul><ul><li>03. Blogs </li></ul><ul><li>04. Tips and Tricks </li></ul><ul><li>05. Questions </li></ul>
  3. 3. Who I Am / What I Do <ul><li>derek allard [email_address] .com </li></ul><ul><li>Website designer / programmer </li></ul><ul><li>Website marketer (SEO / Social Media / PPC) </li></ul><ul><li>Maximize value of website </li></ul><ul><li>Return On Investment (ROI) </li></ul>
  4. 4. Who Are You? <ul><li>What do you want from this workshop? </li></ul><ul><li>Do you have a website? </li></ul><ul><li>Do you use Twitter? </li></ul><ul><li>Do you have a blog? </li></ul><ul><li>What has your experience been? </li></ul>
  5. 5. This Workshop Will Help You <ul><li>Get started with Twitter / Blogging </li></ul><ul><li>Understand potential of Twitter / Blogging </li></ul><ul><li>Define strategies for Twitter / Blogging </li></ul><ul><li>Setup Twitter and related tools </li></ul><ul><li>Understand Blog options </li></ul>
  6. 6. Workshop Materials <ul><li>Presentation is posted at http://www.gravityswitch.com/msbdc1 </li></ul>
  7. 7. Twitter
  8. 8. What The Heck Is Twitter? <ul><li>Microblogging service </li></ul><ul><li>Launched in March 2006 </li></ul><ul><li>105 million registered users </li></ul><ul><li>Exponential growth 2008-2009 </li></ul>
  9. 9. Why Would I Use Twitter? <ul><li>Connect with customers </li></ul><ul><li>Meet new people and markets </li></ul><ul><li>Promote your goods and services </li></ul><ul><li>Become the expert </li></ul>
  10. 10. How Do I Set Up Twitter? <ul><li>Create account (username) </li></ul><ul><li>Add avatar </li></ul><ul><li>Write bio </li></ul><ul><li>Add background </li></ul>
  11. 11. Screen Capture
  12. 12. How Do I Use Twitter? <ul><li>Follow </li></ul><ul><li>Tweet </li></ul><ul><li>Reply </li></ul><ul><li>Retweet </li></ul><ul><li>Direct message </li></ul>
  13. 13. Screen Capture
  14. 14. Twitter Strategies <ul><li>Use search </li></ul><ul><li>Converse (don’t broadcast) </li></ul><ul><li>Mix personal and professional </li></ul><ul><li>Hashtags and Trending Topics </li></ul><ul><li>Use a tool to simplify and track </li></ul>
  15. 15. Twitter Clients (Tools) <ul><li>TweetDeck </li></ul><ul><li>Tweetie </li></ul><ul><li>Twirl </li></ul><ul><li>HootSuite </li></ul>
  16. 16. HootSuite <ul><li>Simplifies management of twitter posts </li></ul><ul><li>Shortens and tracks URLs </li></ul><ul><li>Post / monitor other SM platforms </li></ul><ul><li>Schedule posts for future times </li></ul>
  17. 17. <ul><li>Screen capture </li></ul>
  18. 18. Blogging Blogging
  19. 19. Blogging Defined <ul><li>Articles (posts) about a particular topic </li></ul><ul><li>Allows users to comment </li></ul><ul><li>Posts added to archive (SEO benefit) </li></ul><ul><li>Broadcast / subscribe via RSS feed </li></ul><ul><li>Think online journal </li></ul>
  20. 20. Why Would I Blog? <ul><li>Connect to customers informally </li></ul><ul><li>Encourage community via comments </li></ul><ul><li>Provides another marketing channel </li></ul><ul><li>Become the expert </li></ul>
  21. 21. Blogging Tidbits <ul><li>Best to blog on your domain </li></ul><ul><li>Devote time to writing posts </li></ul><ul><li>Plan posts in advance </li></ul><ul><li>Monitor comments (or turn off) </li></ul>
  22. 22. What To Post <ul><li>News </li></ul><ul><li>Top 10 lists </li></ul><ul><li>How-To’s </li></ul><ul><li>Controversy </li></ul>
  23. 23. Hosted vs. Self-Hosted <ul><li>Easier setup with hosted </li></ul><ul><li>Less technical with hosted </li></ul><ul><li>Negative SEO implications if blog is separate from website </li></ul><ul><li>More flexibility with self-hosted </li></ul>
  24. 24. Hosted Blogging Options <ul><li>Wordpress.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Typepad.com ($) </li></ul><ul><li>Squarespace.com ($) </li></ul>
  25. 25. WP capture
  26. 26. Blogger capture
  27. 27. Typepad capture
  28. 28. Squarespace capture
  29. 29. Self-Hosted Options <ul><li>Wordpress </li></ul><ul><li>Moveable Type </li></ul><ul><li>Drupal </li></ul><ul><li>Joomla </li></ul><ul><li>ExpressionEngine ($) </li></ul>
  30. 30. Tips And Tricks (Twitter)
  31. 31. Tips And Tricks (Twitter) <ul><li>Think personal rather than business </li></ul>
  32. 32. Tips And Tricks (Twitter) <ul><li>Think personal rather than business </li></ul><ul><li>Use search to find people / customers </li></ul>
  33. 33. Tips And Tricks (Twitter) <ul><li>Think personal rather than business </li></ul><ul><li>Use search to find people / customers </li></ul><ul><li>Ask questions </li></ul>
  34. 34. Tips And Tricks (Twitter) <ul><li>Think personal rather than business </li></ul><ul><li>Use search to find people / customers </li></ul><ul><li>Ask questions </li></ul><ul><li>Be judicious about who you follow </li></ul>
  35. 35. Tips And Tricks (Twitter) <ul><li>Think personal rather than business </li></ul><ul><li>Use search to find people / customers </li></ul><ul><li>Ask questions </li></ul><ul><li>Be judicious about who you follow </li></ul><ul><li>Try anything once and be creative </li></ul>
  36. 36. Tips And Tricks (Twitter) <ul><li>Think personal rather than business </li></ul><ul><li>Use search to find people / customers </li></ul><ul><li>Ask questions </li></ul><ul><li>Be judicious about who you follow </li></ul><ul><li>Try anything once and be creative </li></ul><ul><li>Use a Twitter client </li></ul>
  37. 37. Tips And Tricks (Blogging)
  38. 38. Tips And Tricks (Blogging) <ul><li>Devote the time needed to succeed </li></ul>
  39. 39. Tips And Tricks (Blogging) <ul><li>Devote the time needed to succeed </li></ul><ul><li>Think through hosted / self-hosted </li></ul>
  40. 40. Tips And Tricks (Blogging) <ul><li>Devote the time needed to succeed </li></ul><ul><li>Think through hosted / self-hosted </li></ul><ul><li>Think through SEO implications </li></ul>
  41. 41. Tips And Tricks (Blogging) <ul><li>Devote the time needed to succeed </li></ul><ul><li>Think through hosted / self-hosted </li></ul><ul><li>Think through SEO implications </li></ul><ul><li>Keep posts focused in your niche </li></ul>
  42. 42. Tips And Tricks (Blogging) <ul><li>Devote the time needed to succeed </li></ul><ul><li>Think through hosted / self-hosted </li></ul><ul><li>Think through SEO implications </li></ul><ul><li>Keep posts focused in your niche </li></ul><ul><li>Stuffy = bad / Informal = good </li></ul>
  43. 43. Tips And Tricks (Blogging) <ul><li>Devote the time needed to succeed </li></ul><ul><li>Think through hosted / self-hosted </li></ul><ul><li>Think through SEO implications </li></ul><ul><li>Keep posts focused in your niche </li></ul><ul><li>Stuffy = bad / Informal = good </li></ul><ul><li>Promote your RSS feed </li></ul>
  44. 44. Takeaways <ul><li>Remember, above all, social media is a conversation </li></ul><ul><li>Your website will be the hub of all social media efforts </li></ul><ul><li>Offers new channels for you to become the expert in your field </li></ul>
  45. 45. Additional Resources <ul><li>The Social Media Marketing Book by Dan Zarrella </li></ul><ul><li>Web Design and Marketing Solutions for Business Websites by Kevin Potts </li></ul><ul><li>The Social Media Bible by Lon Safko and David K. Brake </li></ul>
  46. 46. Thank You! <ul><li>Derek Allard </li></ul><ul><li>Gravity Switch </li></ul><ul><li>derek@gravityswitch.com | 586.9596 </li></ul><ul><li>twitter.com/derekallard </li></ul><ul><li>facebook.com/gravityswitch </li></ul><ul><li>linkedin.com/in/derekallard </li></ul>
  47. 47. Ask me Questions Ask Me Questions

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