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Twitter and Blogs - Gravity Switch

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Overview of best practices for businesses using Twitter and Blogging platforms

Overview of best practices for businesses using Twitter and Blogging platforms

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Transcript

  • 1. Twitter & Blogs
    • MSBDC: April 22, 2010
    gravity switch Nice people. Award-winning process. Websites done right.
  • 2. Overview
    • 01. Introductions
    • 02. Twitter
    • 03. Blogs
    • 04. Tips and Tricks
    • 05. Questions
  • 3. Who I Am / What I Do
    • derek allard [email_address] .com
    • Website designer / programmer
    • Website marketer (SEO / Social Media / PPC)
    • Maximize value of website
    • Return On Investment (ROI)
  • 4. Who Are You?
    • What do you want from this workshop?
    • Do you have a website?
    • Do you use Twitter?
    • Do you have a blog?
    • What has your experience been?
  • 5. This Workshop Will Help You
    • Get started with Twitter / Blogging
    • Understand potential of Twitter / Blogging
    • Define strategies for Twitter / Blogging
    • Setup Twitter and related tools
    • Understand Blog options
  • 6. Workshop Materials
    • Presentation is posted at http://www.gravityswitch.com/msbdc1
  • 7. Twitter
  • 8. What The Heck Is Twitter?
    • Microblogging service
    • Launched in March 2006
    • 105 million registered users
    • Exponential growth 2008-2009
  • 9. Why Would I Use Twitter?
    • Connect with customers
    • Meet new people and markets
    • Promote your goods and services
    • Become the expert
  • 10. How Do I Set Up Twitter?
    • Create account (username)
    • Add avatar
    • Write bio
    • Add background
  • 11. Screen Capture
  • 12. How Do I Use Twitter?
    • Follow
    • Tweet
    • Reply
    • Retweet
    • Direct message
  • 13. Screen Capture
  • 14. Twitter Strategies
    • Use search
    • Converse (don’t broadcast)
    • Mix personal and professional
    • Hashtags and Trending Topics
    • Use a tool to simplify and track
  • 15. Twitter Clients (Tools)
    • TweetDeck
    • Tweetie
    • Twirl
    • HootSuite
  • 16. HootSuite
    • Simplifies management of twitter posts
    • Shortens and tracks URLs
    • Post / monitor other SM platforms
    • Schedule posts for future times
  • 17.
    • Screen capture
  • 18. Blogging Blogging
  • 19. Blogging Defined
    • Articles (posts) about a particular topic
    • Allows users to comment
    • Posts added to archive (SEO benefit)
    • Broadcast / subscribe via RSS feed
    • Think online journal
  • 20. Why Would I Blog?
    • Connect to customers informally
    • Encourage community via comments
    • Provides another marketing channel
    • Become the expert
  • 21. Blogging Tidbits
    • Best to blog on your domain
    • Devote time to writing posts
    • Plan posts in advance
    • Monitor comments (or turn off)
  • 22. What To Post
    • News
    • Top 10 lists
    • How-To’s
    • Controversy
  • 23. Hosted vs. Self-Hosted
    • Easier setup with hosted
    • Less technical with hosted
    • Negative SEO implications if blog is separate from website
    • More flexibility with self-hosted
  • 24. Hosted Blogging Options
    • Wordpress.com
    • Blogger.com
    • Typepad.com ($)
    • Squarespace.com ($)
  • 25. WP capture
  • 26. Blogger capture
  • 27. Typepad capture
  • 28. Squarespace capture
  • 29. Self-Hosted Options
    • Wordpress
    • Moveable Type
    • Drupal
    • Joomla
    • ExpressionEngine ($)
  • 30. Tips And Tricks (Twitter)
  • 31. Tips And Tricks (Twitter)
    • Think personal rather than business
  • 32. Tips And Tricks (Twitter)
    • Think personal rather than business
    • Use search to find people / customers
  • 33. Tips And Tricks (Twitter)
    • Think personal rather than business
    • Use search to find people / customers
    • Ask questions
  • 34. Tips And Tricks (Twitter)
    • Think personal rather than business
    • Use search to find people / customers
    • Ask questions
    • Be judicious about who you follow
  • 35. Tips And Tricks (Twitter)
    • Think personal rather than business
    • Use search to find people / customers
    • Ask questions
    • Be judicious about who you follow
    • Try anything once and be creative
  • 36. Tips And Tricks (Twitter)
    • Think personal rather than business
    • Use search to find people / customers
    • Ask questions
    • Be judicious about who you follow
    • Try anything once and be creative
    • Use a Twitter client
  • 37. Tips And Tricks (Blogging)
  • 38. Tips And Tricks (Blogging)
    • Devote the time needed to succeed
  • 39. Tips And Tricks (Blogging)
    • Devote the time needed to succeed
    • Think through hosted / self-hosted
  • 40. Tips And Tricks (Blogging)
    • Devote the time needed to succeed
    • Think through hosted / self-hosted
    • Think through SEO implications
  • 41. Tips And Tricks (Blogging)
    • Devote the time needed to succeed
    • Think through hosted / self-hosted
    • Think through SEO implications
    • Keep posts focused in your niche
  • 42. Tips And Tricks (Blogging)
    • Devote the time needed to succeed
    • Think through hosted / self-hosted
    • Think through SEO implications
    • Keep posts focused in your niche
    • Stuffy = bad / Informal = good
  • 43. Tips And Tricks (Blogging)
    • Devote the time needed to succeed
    • Think through hosted / self-hosted
    • Think through SEO implications
    • Keep posts focused in your niche
    • Stuffy = bad / Informal = good
    • Promote your RSS feed
  • 44. Takeaways
    • Remember, above all, social media is a conversation
    • Your website will be the hub of all social media efforts
    • Offers new channels for you to become the expert in your field
  • 45. Additional Resources
    • The Social Media Marketing Book by Dan Zarrella
    • Web Design and Marketing Solutions for Business Websites by Kevin Potts
    • The Social Media Bible by Lon Safko and David K. Brake
  • 46. Thank You!
    • Derek Allard
    • Gravity Switch
    • derek@gravityswitch.com | 586.9596
    • twitter.com/derekallard
    • facebook.com/gravityswitch
    • linkedin.com/in/derekallard
  • 47. Ask me Questions Ask Me Questions