Facebook and LinkedIn <ul><li>MSBDC: April 29, 2010 </li></ul>gravity switch Nice people. Award-winning process. Websites ...
Overview <ul><li>01. Introductions </li></ul><ul><li>02. Facebook  </li></ul><ul><li>03. LinkedIn </li></ul><ul><li>04. Ti...
Who I Am / What I Do <ul><li>derek allard  [email_address] .com   </li></ul><ul><li>Website designer / programmer  </li></...
Who Are You?  <ul><li>Do you have a website?  </li></ul><ul><li>Do you use Facebook?  </li></ul><ul><li>Do you have a Link...
This Workshop Will Help You <ul><li>Get started with Facebook / LinkedIn </li></ul><ul><li>Understand general usage </li><...
Workshop Materials <ul><li>Presentation is posted at  http://www.gravityswitch.com/msbdc2 </li></ul>
Facebook
Facebook, Overview Of <ul><li>Social Network  </li></ul><ul><li>Launched in February 2004 at Harvard </li></ul><ul><li>Ope...
Why Would I Use Facebook? <ul><li>Build relationships  </li></ul><ul><li>Fan page for your business </li></ul><ul><li>Prom...
How Do I Set Up Facebook? <ul><li>Create account </li></ul><ul><li>Complete profile (bio / photo)  </li></ul><ul><li>Creat...
Personal page
Fan Page
How Do I Use Facebook? <ul><li>Connect, connect, connect </li></ul><ul><li>Post updates, photos, videos </li></ul><ul><li>...
Facebook (Personal) Strategies <ul><li>Find friends from email / name </li></ul><ul><li>Take advantage of friend suggestio...
Facebook (Fan Page) Strategies <ul><li>Leverage existing friends </li></ul><ul><li>Use company logo </li></ul><ul><li>Add ...
HootSuite <ul><li>Shortens and tracks URLs </li></ul><ul><li>Post / monitor other SM platforms </li></ul><ul><li>Schedule ...
<ul><li>Screen capture </li></ul>
LinkedIn LinkedIn
LinkedIn, Overview Of <ul><li>Social network </li></ul><ul><li>Launched in May 2003 </li></ul><ul><li>More than 65 million...
Why Would I Use LinkedIn? <ul><li>Get introduced to business connections </li></ul><ul><li>Build credibility  </li></ul><u...
How Do I Setup LinkedIn? <ul><li>Create Account </li></ul><ul><li>Complete profile (bio / photo) </li></ul><ul><li>Build c...
Screen Capture
How Do I Use LinkedIn? <ul><li>Connect directly or via introductions </li></ul><ul><li>Post updates / comments </li></ul><...
LinkedIn Strategies <ul><li>Be more proactive </li></ul><ul><li>Review your connections connections </li></ul><ul><li>Part...
Tips And Tricks
Tips And Tricks  <ul><li>Use a tool to manage (HootSuite) </li></ul>
Tips And Tricks  <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul>
Tips And Tricks  <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul>...
Tips And Tricks  <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul>...
Tips And Tricks  <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul>...
Tips And Tricks  <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul>...
Takeaways <ul><li>Social media is a conversation </li></ul><ul><li>Your website is the hub of SM efforts </li></ul><ul><li...
Additional Resources <ul><li>The Social Media Marketing Book by Dan Zarrella  </li></ul><ul><li>Web Design and Marketing S...
Thank You! <ul><li>Derek Allard </li></ul><ul><li>Gravity Switch </li></ul><ul><li>derek@gravityswitch.com  | 586.9596 </l...
Ask me Questions Ask Me Questions
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Facebook and LinkedIn - Gravity Switch

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Overview of how best to leverage these social media platforms for your business.

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Facebook and LinkedIn - Gravity Switch

  1. 1. Facebook and LinkedIn <ul><li>MSBDC: April 29, 2010 </li></ul>gravity switch Nice people. Award-winning process. Websites done right.
  2. 2. Overview <ul><li>01. Introductions </li></ul><ul><li>02. Facebook </li></ul><ul><li>03. LinkedIn </li></ul><ul><li>04. Tips and Tricks </li></ul><ul><li>05. Questions </li></ul>
  3. 3. Who I Am / What I Do <ul><li>derek allard [email_address] .com </li></ul><ul><li>Website designer / programmer </li></ul><ul><li>Website marketer (SEO / Social Media / PPC) </li></ul><ul><li>Maximize value of website </li></ul><ul><li>Return On Investment (ROI) </li></ul>
  4. 4. Who Are You? <ul><li>Do you have a website? </li></ul><ul><li>Do you use Facebook? </li></ul><ul><li>Do you have a LinkedIn? </li></ul><ul><li>What do you want from this workshop? </li></ul>
  5. 5. This Workshop Will Help You <ul><li>Get started with Facebook / LinkedIn </li></ul><ul><li>Understand general usage </li></ul><ul><li>Define strategies </li></ul><ul><li>Avoid common pitfalls </li></ul>
  6. 6. Workshop Materials <ul><li>Presentation is posted at http://www.gravityswitch.com/msbdc2 </li></ul>
  7. 7. Facebook
  8. 8. Facebook, Overview Of <ul><li>Social Network </li></ul><ul><li>Launched in February 2004 at Harvard </li></ul><ul><li>Opened to public in September 2006 </li></ul><ul><li>More than 400 million active users </li></ul><ul><li>World’s most popular social network </li></ul>
  9. 9. Why Would I Use Facebook? <ul><li>Build relationships </li></ul><ul><li>Fan page for your business </li></ul><ul><li>Promote your goods and services </li></ul><ul><li>Become the expert </li></ul>
  10. 10. How Do I Set Up Facebook? <ul><li>Create account </li></ul><ul><li>Complete profile (bio / photo) </li></ul><ul><li>Create fan page </li></ul>
  11. 11. Personal page
  12. 12. Fan Page
  13. 13. How Do I Use Facebook? <ul><li>Connect, connect, connect </li></ul><ul><li>Post updates, photos, videos </li></ul><ul><li>Create events </li></ul><ul><li>Send private and instant messages </li></ul><ul><li>Like fan pages </li></ul>
  14. 14. Facebook (Personal) Strategies <ul><li>Find friends from email / name </li></ul><ul><li>Take advantage of friend suggestions </li></ul><ul><li>Converse (don’t broadcast) </li></ul><ul><li>Mix personal and professional </li></ul><ul><li>Be aware of privacy settings </li></ul>
  15. 15. Facebook (Fan Page) Strategies <ul><li>Leverage existing friends </li></ul><ul><li>Use company logo </li></ul><ul><li>Add company information </li></ul><ul><li>More professional than personal </li></ul><ul><li>Facebook ads ($) </li></ul>
  16. 16. HootSuite <ul><li>Shortens and tracks URLs </li></ul><ul><li>Post / monitor other SM platforms </li></ul><ul><li>Schedule posts for future times </li></ul><ul><li>Can manage teams </li></ul>
  17. 17. <ul><li>Screen capture </li></ul>
  18. 18. LinkedIn LinkedIn
  19. 19. LinkedIn, Overview Of <ul><li>Social network </li></ul><ul><li>Launched in May 2003 </li></ul><ul><li>More than 65 million registered users </li></ul><ul><li>Geared towards business professionals </li></ul>
  20. 20. Why Would I Use LinkedIn? <ul><li>Get introduced to business connections </li></ul><ul><li>Build credibility </li></ul><ul><li>Connect with like minded professionals </li></ul><ul><li>Become the expert </li></ul>
  21. 21. How Do I Setup LinkedIn? <ul><li>Create Account </li></ul><ul><li>Complete profile (bio / photo) </li></ul><ul><li>Build connections </li></ul>
  22. 22. Screen Capture
  23. 23. How Do I Use LinkedIn? <ul><li>Connect directly or via introductions </li></ul><ul><li>Post updates / comments </li></ul><ul><li>Request and write recommendations </li></ul>
  24. 24. LinkedIn Strategies <ul><li>Be more proactive </li></ul><ul><li>Review your connections connections </li></ul><ul><li>Participate in Groups </li></ul><ul><li>Participate in Answers </li></ul>
  25. 25. Tips And Tricks
  26. 26. Tips And Tricks <ul><li>Use a tool to manage (HootSuite) </li></ul>
  27. 27. Tips And Tricks <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul>
  28. 28. Tips And Tricks <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul><ul><li>Use as consistently as possible </li></ul>
  29. 29. Tips And Tricks <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul><ul><li>Use as consistently as possible </li></ul><ul><li>Keep etiquette in mind </li></ul>
  30. 30. Tips And Tricks <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul><ul><li>Use as consistently as possible </li></ul><ul><li>Keep etiquette in mind </li></ul><ul><li>Try anything once, be creative </li></ul>
  31. 31. Tips And Tricks <ul><li>Use a tool to manage (HootSuite) </li></ul><ul><li>Cross promote social media profiles </li></ul><ul><li>Use as consistently as possible </li></ul><ul><li>Keep etiquette in mind </li></ul><ul><li>Try anything once, be creative </li></ul><ul><li>Devote time to succeed with social media </li></ul>
  32. 32. Takeaways <ul><li>Social media is a conversation </li></ul><ul><li>Your website is the hub of SM efforts </li></ul><ul><li>Become the expert in your field </li></ul>
  33. 33. Additional Resources <ul><li>The Social Media Marketing Book by Dan Zarrella </li></ul><ul><li>Web Design and Marketing Solutions for Business Websites by Kevin Potts </li></ul><ul><li>The Social Media Bible by Lon Safko and David K. Brake </li></ul>
  34. 34. Thank You! <ul><li>Derek Allard </li></ul><ul><li>Gravity Switch </li></ul><ul><li>derek@gravityswitch.com | 586.9596 </li></ul><ul><li>twitter.com/derekallard </li></ul><ul><li>facebook.com/gravityswitch </li></ul><ul><li>linkedin.com/in/derekallard </li></ul>
  35. 35. Ask me Questions Ask Me Questions
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