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Facebook and LinkedIn - Gravity Switch
 

Facebook and LinkedIn - Gravity Switch

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Overview of how best to leverage these social media platforms for your business.

Overview of how best to leverage these social media platforms for your business.

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    Facebook and LinkedIn - Gravity Switch Facebook and LinkedIn - Gravity Switch Presentation Transcript

    • Facebook and LinkedIn
      • MSBDC: April 29, 2010
      gravity switch Nice people. Award-winning process. Websites done right.
    • Overview
      • 01. Introductions
      • 02. Facebook
      • 03. LinkedIn
      • 04. Tips and Tricks
      • 05. Questions
    • Who I Am / What I Do
      • derek allard [email_address] .com
      • Website designer / programmer
      • Website marketer (SEO / Social Media / PPC)
      • Maximize value of website
      • Return On Investment (ROI)
    • Who Are You?
      • Do you have a website?
      • Do you use Facebook?
      • Do you have a LinkedIn?
      • What do you want from this workshop?
    • This Workshop Will Help You
      • Get started with Facebook / LinkedIn
      • Understand general usage
      • Define strategies
      • Avoid common pitfalls
    • Workshop Materials
      • Presentation is posted at http://www.gravityswitch.com/msbdc2
    • Facebook
    • Facebook, Overview Of
      • Social Network
      • Launched in February 2004 at Harvard
      • Opened to public in September 2006
      • More than 400 million active users
      • World’s most popular social network
    • Why Would I Use Facebook?
      • Build relationships
      • Fan page for your business
      • Promote your goods and services
      • Become the expert
    • How Do I Set Up Facebook?
      • Create account
      • Complete profile (bio / photo)
      • Create fan page
    • Personal page
    • Fan Page
    • How Do I Use Facebook?
      • Connect, connect, connect
      • Post updates, photos, videos
      • Create events
      • Send private and instant messages
      • Like fan pages
    • Facebook (Personal) Strategies
      • Find friends from email / name
      • Take advantage of friend suggestions
      • Converse (don’t broadcast)
      • Mix personal and professional
      • Be aware of privacy settings
    • Facebook (Fan Page) Strategies
      • Leverage existing friends
      • Use company logo
      • Add company information
      • More professional than personal
      • Facebook ads ($)
    • HootSuite
      • Shortens and tracks URLs
      • Post / monitor other SM platforms
      • Schedule posts for future times
      • Can manage teams
      • Screen capture
    • LinkedIn LinkedIn
    • LinkedIn, Overview Of
      • Social network
      • Launched in May 2003
      • More than 65 million registered users
      • Geared towards business professionals
    • Why Would I Use LinkedIn?
      • Get introduced to business connections
      • Build credibility
      • Connect with like minded professionals
      • Become the expert
    • How Do I Setup LinkedIn?
      • Create Account
      • Complete profile (bio / photo)
      • Build connections
    • Screen Capture
    • How Do I Use LinkedIn?
      • Connect directly or via introductions
      • Post updates / comments
      • Request and write recommendations
    • LinkedIn Strategies
      • Be more proactive
      • Review your connections connections
      • Participate in Groups
      • Participate in Answers
    • Tips And Tricks
    • Tips And Tricks
      • Use a tool to manage (HootSuite)
    • Tips And Tricks
      • Use a tool to manage (HootSuite)
      • Cross promote social media profiles
    • Tips And Tricks
      • Use a tool to manage (HootSuite)
      • Cross promote social media profiles
      • Use as consistently as possible
    • Tips And Tricks
      • Use a tool to manage (HootSuite)
      • Cross promote social media profiles
      • Use as consistently as possible
      • Keep etiquette in mind
    • Tips And Tricks
      • Use a tool to manage (HootSuite)
      • Cross promote social media profiles
      • Use as consistently as possible
      • Keep etiquette in mind
      • Try anything once, be creative
    • Tips And Tricks
      • Use a tool to manage (HootSuite)
      • Cross promote social media profiles
      • Use as consistently as possible
      • Keep etiquette in mind
      • Try anything once, be creative
      • Devote time to succeed with social media
    • Takeaways
      • Social media is a conversation
      • Your website is the hub of SM efforts
      • Become the expert in your field
    • Additional Resources
      • The Social Media Marketing Book by Dan Zarrella
      • Web Design and Marketing Solutions for Business Websites by Kevin Potts
      • The Social Media Bible by Lon Safko and David K. Brake
    • Thank You!
      • Derek Allard
      • Gravity Switch
      • derek@gravityswitch.com | 586.9596
      • twitter.com/derekallard
      • facebook.com/gravityswitch
      • linkedin.com/in/derekallard
    • Ask me Questions Ask Me Questions